When the Civic retreated in seconds and seconds, the shadow leopard who looked down on the Mercedes-Benz BMW came to take the baton.
Author: Lu Weijia
"How about the Trumpchi Shadow Leopard?"
"I heard that the 100 km/h acceleration is 6 seconds, and recently put the Audi in seconds"
This is the question I asked by a rich second-generation classmate.
My first reaction to this question was to be surprised. Because in addition to new energy models, he has always looked at domestic cars, I did not expect that he would even pay attention to the 100,000-level domestic cars such as Shadow Leopard.
When things go wrong, there must be demons. After my meticulous thinking logic, I suddenly understood: the point is not that he asked me "how is the shadow leopard", but the addition of the second sentence - 0-100km/h acceleration of 6 seconds, but also gave Audi a second.
And the reason why he asked the shadow leopard how it was simply because the car had been so hot lately.
As shown in the picture above, individual Shadow Leopard owners do not take the M2 C in their eyes at all
This is like the Civic of "seconds and seconds of air" in that year, individual car owners because they do not know their cars comprehensively enough, or because of overconfidence, in a variety of WeChat car friend groups, QQ car friends group shouting, threatening xxx is garbage, xxx is not their opponent at all.
One pass ten, ten pass a hundred.
Nowadays, major social and short video platforms are spreading passages about Trumpchi Shadow Leopard. A few car owners who do not measure up to their own strength have not only become "evil to the public", but also affected the normal life of other car owners. The owner group of The Shadow Leopard of Trumpchi has thus become a thorn in everyone's eyes, and the pity is that most of the owners of the car are safe and secure, and perhaps some of the owner of the Shadow Leopard have "dared" to drive their cars on the road.
Risking your life to demonstrate "driverless"
In addition to "gossip", I believe that many people are like my rich second-generation classmates, and they do not know the product power of Trumpchi Shadow Leopard, so I want to briefly discuss two topics with you here, why can Trumpchi Shadow Leopard fire? Is this a negative impact on Shadow Leopard, which has a weak user base?
Why can the Shadow Leopard fire?
Objectively speaking, if we say that Trumpchi Shadow Leopard's sport control ability is superior, it is absolutely impossible to regard Mercedes-Benz AMG and BMW M POWER as competitors.
However, based on the starting price of less than 100,000 yuan, the Trumpchi Shadow Leopard is equipped with a standard 1.5T engine, a maximum horsepower of 177 horses, and the official nominal acceleration time of 0-100km/h only takes 6.95 seconds to evaluate, it is indeed a "fast car", but this is not enough to become the capital of the Shadow Leopard to clamor Mercedes-Benz AMG and BMW M POWER.
That being the case, the question arises, what exactly gives that part of the owners the confidence to provoke AMG and M POWER?
The answer is that although the athletic ability of the shadow leopard is not strong, the sports atmosphere is very comprehensive, whether it is the front face of the fighter, the low body posture, or the sports interior and the exhaust sound of chicken blood, all of which give them the illusion that the shadow leopard is born strong.
Therefore, we can also understand that although the athletic ability of Trumpchi Shadow Leopard is far from AMG and M POWER, in the creation of sports atmosphere, Shadow Leopard is indeed the 100,000-level premier existence. And this is also an important reason why shadow leopards can capture that part of the sellers of peace and security.
Because looking at the sports car market, in fact, consumers do not really want a car with strong athletic ability, but more like the design elements and atmosphere of sports cars. This part of the consumer's appeal to "sports" often stays in the visual and auditory senses, as long as it seems to be sports is enough, Shadow Leopard's product points just cater to their demands.
And this demand is not contradictory, otherwise, how can there be a market for different coupe SUVs?
In addition, Shadow Leopard was able to achieve monthly sales of more than 10,000 in a short period of time, which was actually driven by the financial policy of car purchase.
It is understood that Shadow Leopard supports the "1+3" financial policy model. That is, the first year only needs to pay a deposit of 10,000 yuan, and then the user can take the new car home in the first 12 months, as long as the rent of 888 per month is paid. From the second year onwards, the car will be repaid in the form of 3 years (36 periods) monthly payment, the total loan amount = purchase tax + car price - 10,000 yuan - 888×12 yuan.
In layman's terms, we can understand the first year as "car rental" use, and from the second year onwards, you need to pay the monthly payment according to the deadline. This has the advantage of making users buy a car with a very low down payment and a year in advance, while the disadvantage is that young consumers are prone to impulsive consumption based on this financial policy.
Therefore, if the product itself is the shadow leopard to become an "internet celebrity", then the financial policy of low down payment is a catalyst to accelerate consumer ordering.
To know that in today's impetuous society, if young people want to buy a car through their own accumulation, and to some extent, shadow leopard can even be said to be the "flat" model of the Civic, so such a cool and cheap car, not hot is strange.
That's a good thing
It is undeniable that in today's car market, there will always be a small number of owners who are "arrogant" and like to "drag racing".
Maybe they always joke about killing whoever is who, driving habits on open roads are radically dangerous, and we can even call it road rat. However, this is not the car itself, it is not the car itself that laughs generously, but a small number of car owners, and we cannot make up our minds because of the excessive behavior of the owner.
This is just like the modification of cars, although car modification has always been an act in a gray area, but changing cars and playing with cars is not the same as drag racing, but there are some people who like drag racing, and they also like to modify. If he is a drag racing driver, then even if he does not play modification, the bad habit of drag racing will not disappear.
Back when the GK5 Fit was jokingly called "supercar", the tenth generation of Civic was satirized as "Farah Domain", which is not the "happiness" of the owner group of troubles, I believe that the owners are aware of their car has a few pounds, they may just be difficult to hide their excitement, we may wish to be adult beauty, let them enjoy it.
Especially in the lack of car culture in the domestic market, fans have to wait for a model with a low price threshold and a bias towards fun, in fact, we do not wonder that this part of the owner (or pseudo-owner) will be so carnival, and when the limelight has passed, Fit is still a flexible "small mouse", Civic is still a very powerful grocery shopping car.
In the same way, the 100,000-priced Trumpchi Shadow Leopard will not become a dark horse to kill AMG and M POWER because of the official acceleration data of "6.95 seconds to break 100". The original shadow leopard with exhaust sound and spray color brake calipers is at best a sporty express car.
Behind the popularity of Shadow Leopard, it actually confirms that the car-making ability of today's independent brands, as well as brand influence, have been enhanced and recognized by consumers. Nowadays, there are more and more manufacturers who care about the ideas of young people and are willing to make fun models, which is a good thing.
If you can't appreciate this kind of "poor happiness", then please don't despise it, and don't have to respond to the "provocation" of that part of the owner. As for the part of the owner who does not measure up to his own strength, it is better to do it after the joke.
(Image from the Internet)
Today's topic
Would you buy a shadow leopard?
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