Eleven generations of Civic disappointed, three-cylinder Fox fell into a trough, looking at the removal of the type, the joint venture brand sports car who else?
In fact, for a brand, the release of new cars and model replacement, basically the best way to set off the market, Changan Ford in the past two years, launched a sharp edge, the sixth generation of explorers, 21 Fox, EVOS, MACH-E and many other models, but without exception, the explosive car is basically 0. Looking at the sales trend of the Changan Ford family over the years, from 958,000 in 2016 to 180,000 in 2019, I would like to ask what Changan Ford has experienced in the past 3 years...
On the speed of iteration; on the model category, although Changan Ford is not very good, it is definitely not slow, so why does sales continue to decline? Even if there is a slight "recovery" in 2022 to reach 213,700 annual sales, it is only one-fifth of the sales volume of nearly one million compared with the peak period.
According to the analysis of the editor, the reason for the sluggish sales of Changan Ford is that it has not been able to accurately examine the user needs of the Chinese auto market. The reason why I say that is in Fox!
If the delivery years of Fox models are spread out, the original four-cylinder model has basically become the head model of the joint venture sedan. With 390,000 sales in 2014, competitor volkswagens, Langyi and Nissan Xuanyi, can't even see the "Fox taillights." ”
But since the replacement of the "fatal" three-cylinder, Fox's sales plummeted, even if the three-cylinder engine equipped by Fox has a very good inhibition effect, but in the eyes of the Chinese, the three-cylinder seems to be forever worse than that, coupled with the rapid rise of domestic models, more and more cars pouring into the market, so that the Fox models that hold three-cylinder engines are gradually marginalized.
However, recently, the good news came that the declaration information of the new Focus was obtained through the Ministry of Industry and Information Technology, and the most eye-catching thing was the replacement of the 1.5T four-cylinder engine. The declaration chart can also be seen that the new Focus has also been slightly improved in appearance, but the biggest highlight is definitely the four-cylinder engine.
Ford seems to have realized how "popular" the four-cylinder model is in the Chinese market, and here I just want to say that Ford is fierce enough! Dare to take the model that once sold 370,000 a year as an example, but in exchange for the current monthly sales of less than 2,000.
Fox, who has experienced the "variety of life", finally lived up to expectations, and the four cylinders are coming!