17 years ago, coal boss Zhang Chi came to Dubai to experience the "aristocratic life", spending 12 million yuan in three days, and before leaving, a local nobleman set up a banquet for him. At the wine table, the other party inadvertently revealed that in Dubai, even if you have a billion, at best you are an ordinary person, a real nobleman, and you have gone to the desert to plant trees.
Zhang Chi was born in Shanxi, the family conditions are poor, dropped out of school from childhood to follow his father to dig coal, due to low culture, often laughed at, Zhang Chi made up his mind to become a respected "nobleman", for which he desperately dug coal, hoping to have a head day.
God did not treat Zhang Chi badly, in the 90s, Zhang Chi saved a savings, when it was the downturn in the coal mining industry, Zhang Chi bought a coal mine at a low price, he did not expect that the poor mine became rich, dozens of coal mines rose to hundreds of pieces and a ton, Zhang Chi lived a hard life and lived a life of daily gold.
With the zhang chi of money, gradually releasing himself and driving a luxury car to live in a mansion, Zhang Chi thought that he could become a "nobleman" respected by everyone, but he could not imagine that a word from his friend would beat him back to his original form.
Friends see Zhang Chi paper drunken gold fan life, very sad, said to Zhang Chi: the real aristocratic life, not spend money like flowing water, material wealth, no value at all, I take you to Dubai to experience a real aristocratic life.
So Zhang Chi followed his friend to Dubai, Zhang Chi stayed at the Burj Al Arab Hotel, 3 days spent 12 million, before leaving, the friend arranged a nobleman in Dubai to set up a banquet for Zhang Chi, during the banquet, the other party inadvertently revealed the secret of becoming a nobleman: Boss Zhang, the reason why I became a nobleman, not to have endless money, in Dubai, even if you have a billion, at best is an ordinary person, the real nobles have gone to the desert to plant trees.
Zhang Chi was confused about this, can planting trees still become aristocrats? Later, Zhang Chi learned that this nobleman was a well-respected person in the local area, planting millions of trees in the desert every year, and due to the serious desertification of the land in Dubai, the behavior of the nobles gave many people a chance to survive.
My friend said to Zhang Chi: After the predecessor planted the tree, the person was cool, this is the real meaning of the aristocratic life I took you to Dubai to experience.
A word awakened the dreamer, and Zhang Chi woke up.
After returning to China, Zhang Chi inadvertently saw a poverty alleviation project of one million mu of vineyards in Helan Mountain, Ningxia, and he patted his thigh and decided to do a big thing.
Ningxia Helan Mountain has more than 200 kilometers of Helan Mountain, the mountain range blocks the cold current from the northwest, forming a "golden" belt for growing grapes, irrigation by the Yellow River, and achieving the reputation of "Plugging the Jiangnan" in the eastern foothills of Helan Mountain.
Zhang Chi came to Ningxia with full confidence, but everything in front of him made him dumbfounded, as far as he could see was yellow sand, the wind blew, he didn't even have the opportunity to open his mouth to speak, Zhang Chi hesitated, just this place, can you still grow grapes to make wine?
Merchants told Zhang Chi that Ningxia Helan Mountain has sufficient sunshine and little annual precipitation, and bordeaux in France is located at 38.5 degrees north latitude, which is one of the rare grape growing areas.
Therefore, Zhang Chi made up his mind that he must grow grapes on the Gobi Desert, make first-class wines, let Chinese wine stand in the world, and let the people in the northwest live a full and warm life.
Later, Zhang Chi spent 20 million yuan to contract 7,000 acres of Gobi Desert, handed over the coal mine to his brother to take care of, and came to Ningxia alone to lead the villagers to turn this barren land into a "treasure" that can make money.
In order to rectify the wind and sand, Zhang Chi spent 80 million yuan to buy 2 million poplar trees to plant to resist the wind and sand, spent 5 million yuan to build canals to attract water from the Yellow River, irrigate the soil, and bought farm manure at a high price to give fertile fertilizer to the soil.
3 years of reclamation. After 3 years of seedlings, Zhang Chi iron heart created a wine kingdom that belongs to the Chinese here.
People are united, Mount Tarzan moves, the Gobi Desert has changed from a barren land to a lush oasis, and the vineyards have ushered in a bumper harvest.
When the barrel stopper was opened, a strong aroma of wine swept over the face, and Chinese and foreign sommeliers came forward to try it, the taste was mellow, the aftertaste was endless, and they all gave a thumbs up and praised: "Good wine!" ”
In 2013, Ningxia Helan Mountain Wine came to the fore and won the "2013 Hurun Report Global Quality Wine Industry Belt Rookie Award".
In 2015, Zhang Chi took Ningxia Helan Mountain Wine to participate in the international top red wine competition, and won the championship in a cold, winning one gold and two silver in one fell swoop, so that foreigners remember Chinese wine.
In 2019, 7 gold medals in the World DWWA Competition, 6 gold medals were produced in Ningxia. Of the 91 award-winning wines, Ningxia Helan Mountain accounted for 59 models, and Ningxia Helan Mountain handed out a dazzling "purple business card" to the world with the efforts of everyone.
Someone asked Zhang Chi: After 8 years in the Gobi Desert, investing more than a billion yuan, and not earning a penny, do you regret it?
Zhang Chi sighed: Watching the big guys eat and wear warm, seeing the Ningxia Gobi Desert change from a desert to an oasis, now everything, I don't regret it.
Zhang Chi used his own actions to lead the people of Ningxia on the road of getting rid of poverty and becoming rich, and also became aristocrats in the true sense.
In 2021, the large-scale poverty alleviation drama "Mountains and Seas" also frantically played CALL for Ningxia wine, Ningxia Helan Mountain wine is a real domestic brand, whether it is a New Year gift or drinking by yourself, it is a good choice.
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