With the appearance of Song MAX DM-i and Han DM-i, BYD will use DM-i to switch to a brand new track, and in this track, it will become the TOP1 player in the Chinese passenger car market at a faster pace than Toyota and Honda.
In about 1 year, BYD has made DM-i close to 500,000 fans in the Chinese passenger car market, including delivering more than 200,000 DM-i models and receiving nearly 300,000 DM-i orders.
A little different from other companies, other companies have a bit of a headache about how to sell cars, but BYD's headache is how to deliver a large number of orders in the short term, so as not to let the orders pile up more and more.
We hadn't seen any technology before DM-i with this kind of magic.
It is certain that the success of DM-i is not unrelated to the needs of the domestic market, which is also a key factor in promoting DM-i to become the "king of hybrids".
In fact, Toyota THS and Honda i-MMD entered the market earlier, the former has almost a 10-year development focus in the Chinese market, while the latter's strength in reliability and stability exceeded expectations.
It is true that DM-i is only a technology that has not really been proven in today's market, but it still has achieved strong results.
On the one hand, DM-i's cost control is very good, almost with the price of traditional joint venture fuel vehicles can choose a new hybrid model, BYD in the battery, chip cost suppression to do better, which stems from the previous decades of production precipitation, compared to the same Corolla THS dual engine hybrid, BYD's price is about 30% lower.
The price must be a huge highlight.
On the other hand, the advantage of the number plate can not be ignored, Toyota THS, Honda i-MMD can only be regarded as carbon emission reduction vehicles in the strict sense, in the domestic situation can not get the new energy number plate, which means that no matter how low their fuel consumption, after all, they can only work hard in the fuel vehicle category.
But DM-i is not the same, even the lowest model can also hang new energy number plate, from the current market play point of view, new energy number plate is to have a better value than the fuel car number plate, unlimited number, unlimited line, this is what many people care about.
These two bright spots alone, a low price and a number plate advantage, have been able to make many people choose DM-i, and it can also be seen that in this market, Toyota THS and Honda i-MMD are a bit disconnected.
For the current Chinese passenger car market, a new consumption pattern is very important, obviously the Japanese hybrid is still standing on the basis of traditional fuel vehicles, hybrid is more to reduce fuel consumption, rather than to create a travel environment.
BYD's DM-i is not the same.
For example, you can use its 105km pure electric endurance performance to commute with electricity every day, and the fuel consumption can be as low as the Toyota THS dual engine for long distances, which is a completely different way of life brought about by the advantages of technology.
The technical support point behind it is BYD's deeper understanding of the Chinese market, a more stringent manufacturing process, and a more in-place support for the status quo of industrial control, otherwise we cannot see the Qin PLUS DM-i that started with more than 100,000 people, nor can we see the reliable and stable blade battery and the new product technology advantages with excellent comprehensive fuel consumption and pure electric mileage.
According to this year's new product promotion plan and production capacity arrangements, BYD's DM-i product sales will easily exceed 700,000 units this year.