The scene of the second "Ji Car Show" online and offline car purchase festival and car going to the countryside in Hebei Province. Courtesy of the Provincial Department of Commerce
Great Wall Network Jiyun Client News (reporter Hu Xiaomei) "online live ordering, offline discount sales, in January has achieved a total of more than 200 units of sales." Wu Min, marketing director of Hebei Lianrun Midi Audi 4S store, said that the "Ji Car Show" online and offline car purchase festival and car to the countryside held by the Hebei Provincial Department of Commerce has greatly stimulated consumers' enthusiasm for choosing cars and buying cars.
Wu Min introduced that in January, they launched the "Surprise New Year Goods Festival" activity in the online "Audi official flagship store", and paid 2022 yuan online for up to 12022 yuan to buy a car, and gained many orders. At the same time, two "Surprise New Year Festival" activities were carried out offline, and five major gifts were launched: store gift, test drive ceremony, car purchase ceremony, replacement ceremony and evaluation ceremony, and actively invited customers to the store, which increased sales.
"At present, the income and consumption level of residents are improving, and in 2022, we have also planned car activities to go to the countryside to open up a larger market space in suburban counties." Wu Min said.
Spring Festival is the peak season for car buying. On January 6, the Department of Commerce of Hebei Province, together with industry associations and automobile sales enterprises, launched the second "Ji car show" online and offline car purchase festival and car to the countryside in Hebei Province.
Hebei Lianrun Meditech Audi 4S store offline "Surprise New Year Festival" activity site. Courtesy of the Provincial Department of Commerce
Since the launch of the activity, more than 100 automobile sales enterprises in provinces and cities have launched various preferential policies, zero down payment for car purchase, double the prepayment deposit to the car payment, gift of compulsory insurance, and 1,000 yuan gift package for car purchase, etc., bringing benefits to consumers.
During the event, professional sales consultants were carried out online to live talk about cars, WeChat marketing promotion, "Jiche Show" platform model exhibition display, outdoor advertising new car publicity, expand brand influence, and drive the growth of automobile sales. Organize various storefront activities offline, add promotional efforts, and hold various forms of old customer networking activities, such as homecoming reunion banquets, ice and snow experience festivals, hot spring tours, intangible cultural heritage interactions, etc., to increase customer stickiness and promote the old to bring the new. In January, the provincial capital is expected to sell more than 2,200 cars, and the sales amount will reach 3 billion yuan.
According to reports, this year, the Provincial Department of Commerce will continue to comprehensively carry out the work of promoting automobile consumption with industry associations, guide all localities to take effective measures according to local conditions, increase policy support, and guide automobile sales enterprises to organize models that are suitable for the travel needs of rural residents, with high quality and low price, and advanced and applicable models, so as to give full play to the consumption potential of the rural market and boost the automobile consumption market in various places.