The MPV market needs a hybrid product too much.
Although GL8 has a strong competitiveness, Odyssey's hybrid is doing a very good job, but in fact, there is no new energy number plate is a little less interesting after all, in the past there was no new energy MPV does not mean that the industry does not need,
Domestic MPV has actually always had products, for example, Song MAX has been operating for a long time, although it has not yet achieved great success, but it has created a field in the MPV market within 200,000.
Under the new technical direction, BYD takes DM-i and blade battery as the core driving force, and this technical architecture has achieved great success in the market, and the market awareness of DM-i models such as Qin PLUS, Song PLUS, and Tang has been greatly improved, becoming the core force to block traditional fuel vehicles.
For BYD, putting DM-i on Song MAX can also promote the development of the MPV market with a high probability.
Do not underestimate the subversion ability of the new energy architecture to the traditional industry, in this travel environment where all cars are inseparable from the restrictions, the travel advantages of exempting a purchase tax and obtaining a restriction exemption are something that everyone cannot resist.
In other words, it is clear that a purchase tax can be saved, it can be clearly unrestricted, and all consumers are willing to embrace this product.
Song MAX itself has certain advantages, long-term market operation allows it to have a good sense of technology and intelligent performance, while the design of a reasonable seating layout also brings good comfort and space expansion capabilities, daily carrying also has many advantages over SUVs.
The newly launched Song MAX DM-i has several advantages worth talking about.
First, very reasonable product pricing, as a large-size DM-i model, DM-i starting price is only 145,800, such a price is even lower than many compact traditional joint venture fuel SUV, low price is destined to Song MAX DM-i market share is very large, which provides a lot of prescient advantages for sales.
Second, the new energy number plate saves a lot of trouble, a green card can be unimpeded, 150,000 can land the lowest model, save more than 10,000 purchase taxes, while the comprehensive fuel consumption of DM-i is within 6L, and there is no pressure at all in the face of today's high oil price of 9 yuan.
Third, as an MPV has a good sense of comfort and technology is also commendable, BYD's ace technology DiLink intelligent network system, sense of technology, expandability, reaction speed and built-in functions are powerful, far more than many intelligent products of the same level.
Comprehensive analysis, based on the current traditional fuel MPV market, the new Song MAX DM-i is not an unattractive model, on the basis of the previous traditional DM model to do a lot of optimization, on the basis of retaining the advantages of new energy number plate, strengthen the pressure of fuel consumption after feeding, while strengthening the safety of the battery and the overall power coordination.
For this era when DM-i technology is hot, the emergence of Song MAX DM-i products will undoubtedly push the market of Song MAX DM to a new height again, especially under the pressure of this high oil price travel, Song MAX, which can travel with a full family, must have a strong attraction.
Of course, BYD is not without pressure, DM-i productivity and blade battery production speed can not keep up, but also let the new products into the imbalance between supply and demand, but this sweet annoyance is what all companies want.
According to this year's product planning, BYD's new energy model sales will easily exceed 1 million, which means that a new era has really arrived, and BYD's success is based on this strong technology.