With the further decline of China's new energy vehicle subsidy policy in 2022, the prices of Nezha U Pro, Nezha V Pro and some Nezha V models increased in early January. Specifically, some models of Nezha U Pro were raised by 3000-13000 yuan, and some models of Nezha V Pro and Nezha V were raised by 2000 yuan. It is worth mentioning that Nezha Automobile achieved sales of 64,773 vehicles in the domestic market in 2021, an increase of 353.8% year-on-year, and the results were very eye-catching.
The specific changes brought about by the new energy subsidy policy on December 31, 2021 are: after the national subsidy of 30% of the slope, under the national subsidy policy for new energy passenger vehicles in 2022, the subsidy for pure electric vehicle models with a pure electric mileage of 300-400 kilometers will be adjusted to 0.91 million yuan, a decrease of 3,900 yuan compared with last year; the subsidy for pure electric vehicle models with a pure electric mileage of 400 kilometers or equal to 300,000 kilometers and the price is adjusted to 12,600 yuan, a decrease of 5,400 yuan compared with last year.
After the new energy country makes up for the decline, the subsidy of each car is reduced by 3900-5400 yuan, and the price increase of car companies is inevitable, but Nezha U Pro 400 brisk version, 400 industry customized version, 500 industry custom version These 3 models up to 13,000 yuan Of the increase is somewhat outrageous, the price increase of about 10% should dissuade many consumers who are waiting and considering buying these models.
In the past 2021, the cumulative sales volume of Nezha Automobile in the whole year was about 64,800 units, an increase of 353.8% compared with 14,300 units in 2020, which was remarkable. However, at the beginning of 2022, in the face of the decline of national subsidies and the price increase of hot-selling models, the cost-effective advantage of Nezha Automobile is being weakened. Whether sales can maintain rapid growth in the future depends on how Nezha Automobile solves the above problems.