Written by /duang
Edited / Kilig
Design / Zoi.
"If you don't know which one to buy, you can buy the one with the most sales." Indeed, when buying and buying, I don't know how to choose, most of the candidates are correct, and the herd mentality greatly reduces the possibility of stepping on the thunder. Therefore, the higher the sales volume, the more people buy, and the more people who buy, the higher the sales volume.
Especially in the car market, buying a car is a luxury expense, not to mention stepping on the mine, most people are holding the idea of how far away the minefield is, so cars with high sales are obviously more popular. At the same time, the selection of cars is not only the product, but also the enterprise behind the product, and the after-sales maintenance and second-hand car value preservation also need to be taken into account.
Therefore, in the face of a mixed market, the choice of high-selling models can be said to be the most "correct" decision, and the choice of good prospects, dark horse-like models is not a safe decision, then, in 2021 in SUVs, cars, new energy vehicles, what are the "correct" and "safe" choices?
SUV sales volume of the year is the first
The Haval H6 is defending, but in jeopardy
According to the data of the Association of Automobile Associations, the sales volume of the SUV segment in 2021 reached 9.221 million units, up 3.0% year-on-year, accounting for 45.77% of the total sales, which is barely equal to the car market.
In 2021, the three big Buddhas in the SUV independent market will only be Chang'an, with a slight increase in sales, and the rest have declined to varying degrees. Of course, the overall sales of the Haval H6 at the top of the list, the annual sales of 352857, but down 3.2% year-on-year.
Looking closely at the Year of the Haval H6, it was slightly bumpy. In February, it was ended by Changan CS75 PLUS to end the myth of the 92-month sales championship; in April, it was suppressed by the Honda CR-V, and it fell into the hands of others again and again; in September, it was picked off by the popular Tesla Model Y, and this, presumably, can only be blamed on the Haval H6 Taifo.
Last year, Haval H6 did not have any eye-catching big moves, to say that there is a national tide version, 5G version in March, April, is it helpful to the sales of Haval H6? Yes, but not much. Like the National Dynasty version, it is more to achieve full coverage of the low-end market, thereby expanding the "occupied area" of the market, so the National Dynasty version is more to borrow Haval H6 to explore the market.
Coupled with the large number of sub-brands under the Great Wall, it is inevitable to lose sight of one or the other, and in 2021, the Great Wall also launched a new brand of Salon Motors, it is obvious that in 2021, the Great Wall has more important territory and development, and the Haval H6 will inevitably be left out in the cold.
However, in 2021, the arrival of the Haval H6S can also be regarded as a freshening agent into haval, as the first hybrid model of the H6 family, the younger style of haval H6S may bring a lot of surprises to haval H6.
Overall, the Haval H6 is still a good choice in SUVs, but if it has been "left out", it is difficult to make a breakthrough, and it is not impossible to be surpassed.
The darkest horse of the year in the car
BYD Qin was unexpected, but there are traces to follow
According to the data of the Association of Passengers, the 2021 sales crown is still Xuanyi, the small strong who cannot die, the Xuanyi that cannot be beaten, and the market recognition of Xuanyi, the same level of models that can match it have not been seen for the time being. Next up are the new Langyi and Wuling Hongguang MINI EV, of which the latter even surpassed Xuanyi in a single month in December, breaking through the 50,000-vehicle mark and ranking first. Shouldn't it be the little Hongguang MINI EV that pry the mountain of Xuanyi?
As we all know, the sales list of SUVs is the world of independent brands, and there are only a few independent brands in the list of cars, and what can make people's eyes shine is a big wave. And this year's annual car list, not only has its own brands settled, but also the development prospects are a good one, of which BYD Qin's dark horse trend has long been impatient.
Although in the annual list, BYD Qin only ranked twelfth, but it rose 226.8% year-on-year, which is enough to shine in a red list of cars. And in the single month of November, BYD Qin once rushed to the fourth place in the list with sales of 30,049 vehicles, and what is the reason for the rapid growth of BYD Qin's sales?
Looking closely at this list of cars, you will find that fuel vehicles are basically declining, rising is pure electricity and plug-in hybrid, and to say new energy, whether it is Qin PLUS EV or Qin PLUS DM-i in the BYD Qin series, it is enough to get it. The former has BYD's core blade battery technology, the latter has BYD's latest DM-i super hybrid technology and pure electric drive technology, and the fuel consumption of 100 kilometers is as low as 3.8L, which undoubtedly forms a direct dimensionality reduction blow to the joint venture fuel vehicle.
Coupled with the 105,800 yuan of entry configuration directly lowered the threshold of hybrid vehicles, and there are preferential policies such as free purchase tax and free green cards, BYD Qin directly killed the door of the joint venture fuel car.
With the help of Qin PLUS EV and Qin PLUS DM-i, BYD Qin's upper position is fully displayed, the dark horse cannot be hidden, and it is expected that the next year BYD Qin will bring us surprises in sales, probably to the time zone The word dark horse can no longer bear.
New Energy Annual "Rising Star"
Ideal ONE single-handedly revitalizes the entire car company
Why is it said to be a "rising star", because the ideal ONE in the first half of the year did not let people see that it had the confidence to become the first medium and large SUV, and in the second half of the year, the new model was listed, the monthly sales exceeded 10,000, and the top of the list of medium and large SUVs, with annual sales closest to 100,000 new forces...
According to the retail data of China Automobile Data Terminal, the ideal ONE sales volume in 2021 will reach 91,310 units, becoming the first place in the whole year, including fuel vehicles and new energy vehicles; it is also the single model sales champion in the new forces; and from the perspective of the new energy SUV market, it is second only to Model Y.
A range extender hybrid that has not been optimistic since birth has now become a model that everyone must mention in the annual summary, the ideal ONE from product strength to sales has made everyone punched in the face again and again, and the most recent punch in the face comes from an annual selection of the emperor of the car.
A few days ago, The Car Emperor released the AEB (Automatic Emergency Braking) active braking results of hundreds of models in 2021, and selected the best performing "AEB Model of the Year" - the ideal ONE. You know, the ideal ONE half a year ago has not yet entered the final circle of the annual selection of the car emperor.
In just a few months, the ideal ONE directly reached the top, but also through the full-stack self-development independently completed, the technology, this system in their own hands, which is different from other car companies that rely on auto parts suppliers such as Bosch, Continental, and Aptiv. The ideal ONE can also achieve a higher level of intelligence through continuous iterative upgrading, and the latter gets a complete part, and it is almost impossible to iterate and upgrade itself.
In addition, the strength of one's own strength here is not only the ideal to rely on the ideal ONE model to kill the siege, more importantly, the ideal ONE only has one model, a configuration, can only choose the appearance color, wheel style, these, even the seats are set 2 + 2 + 2 six-seat layout, the ideal ONE's "hegemonic" move not only did not make consumers disgusted, but reduced the user's entanglement time, the ideal ONE to help consumers give up the "fierce", so that consumers quickly and accurately completed the purchase.
In order to meet different consumers, other car companies leave too much time for consumers to tangle in various models and configurations, and the decision is often a matter of an instant, and the more entangled, the easier it is to give up.
Write at the end
The so-called "correct" and "safe" choices, but the choices of predecessors are summarized, and the process of verification depends on itself.
In the past 2021, there have been many new faces in each market segment, and the sales list has also changed, including the rise and fall of the sales volume of the model itself, the annual list of new models, such as the Haval H6 and Nissan Xuanyi, which dominate the list all year round, this year is still the same, but the sales are declining.
Compared with past achievements, what kind of performance will they expect in the new year, is it the crown on the head of the dark horse, or the crown is the same as before, or the unexpected heavy punch?
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