2021 is an extraordinary year, but also the opening year of the "14th Five-Year Plan", the mainland's economic and social development has made new historic achievements, the national economy has leapt to a new level; this year, as an important pillar industry of the national economy, automobiles still show strong resilience under various pressures, and strive to overcome the tight supply of chips, the outbreak of scattered epidemics, policy and regulatory adjustments, etc., and won the world's largest automobile market for 13 consecutive years. In the past year, "new energy, independent brands and exports" is undoubtedly the three keywords of the automotive industry; the industrial structure has further improved quality and efficiency, strong enterprises (or brands) have further consolidated their advantages, new brands have remained active, and electric and intelligent have become a trend.
Based on the observation of the industry, the analysis of the industry and the on-site interviews and reports, the Auto Channel of China Economic Network chooses to take stock of the memorable events, enterprises (brands), people, products, social responsibilities, etc. in 2021 at the end of the year; and chooses a word - "Jian" to summarize and summarize, present the bits and pieces of 2021 to the readers, and launch the enterprise (brand) article (below) today.
The role of "industry ballast stone" shows the full strength of FAW-Volkswagen
On the last day of 2021 (December 31), FAW-Volkswagen announced the sales data for the whole year of 2021, with a cumulative terminal sales of 1857777 new cars (including Audi imported cars), and the production and sales won the industry championship, and the role of "industry ballast stone" was fully revealed.
FAW-Volkswagen sales results in 2021
In 2021, FAW-Volkswagen launched a total of 8 new products in the field of both traditional models and new energy models, including 4 pure electric models. Among them, the listing of Lanjing has been launched to meet the needs of consumers for the upgrading of traditional fuel vehicle consumption and open a new realm of brand upwards. At the same time, 2021 is also the first year of FAW-Volkswagen's electric power, launching NEW ENERGY PURE ELECTRIC VEHICLEs such as ID.4 CROZZ, ID.6 CROZZ, Audi e-tron, Audi Q4 e-tron, etc., to accelerate the transformation and development of enterprise electrification.
It is commendable that in the face of adverse factors such as repeated epidemics and chip shortages, FAW-Volkswagen has worked hard to fully exert "internal strength", launched the digital and intelligent transformation of the whole system, streamlined the traditional business organization, and established the DTO Digital Transformation Office; cooperated with Huawei and Ali to cultivate digital talents; took the user as the center and reconstructed the end-to-end business process; and expanded the OTD online customized car to Volkswagen and Audi, and shortened the delivery cycle by nearly 30%.
Production and sales to a new level GAC Toyota hit "million vehicles"
In 2021, GAC Toyota's cumulative sales of 840396 vehicles in the whole year, an increase of 11% year-on-year. Among them, the cumulative sales of TNGA models 665345, accounting for 79%; the cumulative sales of dual-engine hybrid models were 182,060 units, an increase of 98% year-on-year. By the end of 2021, the user base disk exceeded 6.18 million.
Camry in GAC Toyota 4S store
Specific to the model, the new Camry sold 217724 vehicles in the whole year, winning the "sales crown" of the 2021 B-class car; the fourth-generation new Highlander has accumulated 57,988 orders in 2021 since its launch in June, showing full potential.
In 2021, GAC Toyota overcame the dilemma of "lack of cores", and with the dual help of TNGA and dual engine hybrid, it promoted the scale of production and sales to a "new level" with strong system capabilities, and further laid the foundation for impacting the sales target of "one million vehicles". In fact, GAC Toyota proposed as early as 2014: "By 2020, production and sales will reach the scale of one million vehicles", and the growth of production and sales since then is indeed "overwhelming", but it is "constrained" by insufficient production capacity.
Recently, some media reported that GAC Toyota's fifth plant will be officially put into operation in July this year, with a production capacity of up to 200,000 vehicles, and the total production capacity of GAC Toyota will be smoothly increased to more than one million vehicles after it is put into operation. In the future, GAC Toyota's new energy vehicle products will also be concentrated in the production of the plant.
With the arrival of the new year, under the multiple efforts of TNGA and dual engines, production capacity climbing over the obstacles, and Toyota's acceleration of the electrification process, it will effectively help promote the promotion of Toyota to successfully impact the sales target of "million vehicles" when it ushers in the 18-year-old "coming-of-age ceremony".
"Two legs, walking in unison" BYD blossomed more
In 2021, the production and sales of mainland automobiles will bid farewell to the "three consecutive declines", and the industrial structure will be further optimized and upgraded. The new energy vehicle market also ushered in a "highlight moment" in the year, of which the annual retail sales of new energy passenger cars were 2.989 million units, an increase of 169.1% year-on-year. In this "hundred contending" new energy track, BYD has lived up to expectations and become the most eye-catching car company.
BYD Han EV
According to the data, BYD's sales of new energy passenger cars last year 593745, an increase of 231.6% year-on-year; in the month of December, BYD's sales of new energy vehicles reached 92,823 units, a year-on-year increase of 236.4%, another record high. Among them, the Qin PLUS series has accumulated sales of 169,800 vehicles throughout the year, leading the new energy vehicle market with a champion attitude; Han's annual sales reached 117323 vehicles, with an average monthly sales of nearly 10,000 vehicles, and its strength was comparable to that of BBA (BMW, Mercedes-Benz, Audi).
As a leader in the domestic electric vehicle industry, BYD has been deeply involved in the field of electric vehicles for many years. In the past year, thanks to the EV pure electric and DM hybrid "two legs, go hand in hand" strategy, BYD has achieved multi-point blossoming, and the matrix of Dynasty series products has also been continuously enriched. At the same time, relying on core technologies such as blade battery, DM-i super hybrid, and e-platform 3.0, BYD continues to gain consumer trust.
The new energy era is accelerating, and BYD is overtaking in curves through two-wheel drive of "brand up and product quality". Facing the future, under the joint efforts of technology, products and brands, BYD Automobile will continue to create a better new green travel experience for consumers.
Upgrade, upward into the keyword Xiaopeng leads the new force of car manufacturing
2021, for Xiaopeng Motors, it can be called a "historical node". This year, Xiaopeng sold 98,155 vehicles, up 263% year-on-year, only one step away from the "threshold" of 100,000 vehicles, and strongly reached the top of the list of new car-making forces. By the end of 2021, the cumulative delivery volume of Xiaopeng Automobile in history has exceeded 130,000 units. After 7 years of hard work, Xiaopeng has shown the endless potential of a nascent brand.
Xiaopeng P5
2021 is the year of Xiaopeng Automobile's upgrade, and it is also the year of Xiaopeng Automobile's brand upwards. On top of the Guangzhou Auto Show, the new intelligent flagship SUV Xiaopeng G9 debuted in the world, and the new car not only shoulders the mission of brand upward and sales growth, but also demonstrates The determination of Xiaopeng Automobile to move towards internationalization. The X-SERVICE intelligent fast service and X-CERTIFIED Xiaopeng official used car two new system brands were also released at the same time.
In addition, Xiaopeng has also ushered in a brand change in the past year. The interpretation of the new brand logo closely follows the positioning of Xiaopeng Automobile as a "future travel explorer". He Xiaopeng, chairman and CEO of Xiaopeng Motors, said, "We hope to use the exploration of science and technology to lead the future travel reform and become an explorer of future travel, which is Xiaopeng's new brand positioning." Because we are more focused on the future and have a more ambitious vision, we need a new Xiaopeng to carry. ”
Facing the future, Xiaopeng Automobile will continue to strengthen its brand positioning, fully release the brand spirit of "courage to explore", open up exploration technology, and lead the accelerated upward road of future travel reform. (China Economic Network reporter Zhang Yi)