Ferdinand Alexander Porsche, grandson of Porsche founder Ferdinand Porsche and designer of the 911 sports car, founded porsche design studio 50 years ago in 1972. The studio's first product was the Porsche Design Chronograph 1 watch, but it has now expanded to make shirts, jackets, laptops and other Porsche-themed electronic gadgets.
This year, Porsche Design Studios will celebrate its 50th birthday, which the company is celebrating with the release of the 50th anniversary edition of 911 Porsche Design. Based on the current 992nd generation 911 Targa 4 GTS, the car will be available in 750 units and is expected to be equipped with a range of custom features and details that pay homage to the iconic design statement of 50 years.
Black is the only body color available, but can be chosen from black or metallic black. In addition, the car also received bright black brake calipers. Roland Heiler, Managing Director and Chief Designer of Porsche Design Studio, said: "Black is the color of Porsche Design's first product, the Chronograph 1.
However, Porsche added contrasting platinum accents against an all-black background. This includes the same metallic hues of those interlaced 20/21-inch satin platinum wheels (derived from the 911 Turbo S), platinum Targa bars and Porsche design stripes under the doors. "The use of platinum as a accent color, like chrome details in the past, elevates the grade of black lacquer," Heiler adds.
In addition, there is a badge of "Porsche Design 50th Anniversary Edition" on the engine grille, and the commemorative logo of "50 years of Porsche Design" is embroidered on the headrests of the seats. Other bespoke interiors include an 18-way electric adaptive sports seat with classic plaid motif, a leather-wrapped GT sport steering wheel with gray 12 dot markers, a dark aluminium sill and a red second hand on the clock on the dashboard as part of the sports timing kit.
Of course, the interior also has a limited edition number plate on the dashboard, which includes the F.A. Porsche signature and silver 911 badge. Because Porsche Design Studio took inspiration from its first watch, buyers of the 911 Porsche Design Studio 50th Anniversary Edition car can also purchase an exclusive chronograph that matches the original Choronograph 1, unveiled 50 years ago.
Under the rear hood is a 3.0-liter twin-turbo horizontal six-cylinder engine that shares the same 911 Targa 4 GTS, which can deliver 473 horsepower and 420 pound-feet of torque, which can be achieved at just 2300 rpm. Transferring all this power to all four wheels is the standard eight-speed PDK dual-clutch automatic transmission, while a seven-speed manual transmission with a shorter gear lever is an option.
The 2022 Porsche Design 911 50th Anniversary Edition has only 750 units, and the basic price of each is about $197,200, including the limited edition Chronograph 1 - 911 50 watches. Now that orders are open, the first deliveries will arrive in the U.S. market this spring.