On January 17, 2022, the "3rd China Pickup Truck Industry Summit Forum and 2022 China Pickup Truck Annual Model Ceremony" sponsored by China Pickup Truck Network and China Automotive Engineering Research Institute Co., Ltd. and co-organized by Great Wall Pickup truck and Sinotruk VGV was officially held. This event adopts the form of offline venue + online video conference, where industry experts and scholars, business leaders, etc. gather to review the current situation of the domestic pickup truck industry in 2021 and discuss and promote the further development of China's pickup truck industry. At the same time, the results of the 2022 China Pickup Truck Annual Model, which has been attracting much attention, have been announced, and the specific performance of mainstream pickup truck products in terms of functional configuration has been fully and truly presented.
China Association of Automobile Manufacturers, China Automotive Engineering Research Institute Co., Ltd., National Passenger Car Market Information Joint Association, China Automotive Newspaper, China Automotive Journalists Association, as well as senior leaders of major domestic pickup truck companies, as well as media friends who have always supported the development of the pickup truck industry, attended the meeting.
Seek common development Pickup trucks into the new blue ocean of the automotive industry
Xin Ning, deputy secretary of the party committee and general manager of China Energy Automobile Communication Group and president of China Automotive News, delivered a welcome speech. He said that in the past year, the complex and changeable economic situation and the continuous spread of the new crown pneumonia epidemic have hit the world economy hard, China's automobile industry has been under pressure in the adversity of the general downturn in global automobiles, and the domestic pickup truck market has once again achieved counter-trend growth driven by policy liberalization, consumption upgrading and demand upgrading, making positive contributions to promoting the development of China's automobile industry.
Xin Ning, deputy secretary of the party committee and general manager of China Energy Automobile Communication Group and president of China Automotive News
According to data from the China Association of Automobile Manufacturers, automobile production and sales in 2021 showed year-on-year growth, ending three consecutive years of decline since 2018. Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, pointed out in the "2021 Domestic Automobile Market Analysis and 2022 Forecast" that in the face of unfavorable factors such as chip shortage and continuous high raw material prices, the domestic automotive industry has faced difficulties and taken the initiative to show strong development resilience and development momentum. In 2022, in the context of stabilizing the macroeconomic market, the demand for the automobile market will remain stable, accompanied by the gradual improvement of problems such as insufficient supply of chips on the supply side, it is expected that the automobile market will continue to show a stable and good development trend in 2022, and the annual production and sales performance will be better than in 2021.
Chen Shihua, Deputy Secretary-General of China Association of Automobile Manufacturers
Driven by policy liberalization, consumption upgrading, and demand upgrading, domestic pickup trucks have once again achieved contrarian growth and become a new blue ocean recognized by the industry in the automotive industry. At the event site, Cui Dongshu, Secretary General of the National Passenger Car Market Information Association, delivered a keynote speech on "2021 Domestic Pickup Truck Market Analysis and Next Year Outlook". He said that although it suffered from the impact of lack of cores, pickup truck sales grew strongly in 2021, and continued to break through compared with the high point in 2020, the overall performance was more prominent, and the overseas market gradually broke through. In 2021, "large wide body, long cargo container, diesel, AT" is the new product development trend, but in first- and second-tier cities, gasoline pickup truck performance is stronger. Overall, pickup truck policy is good to stimulate consumer confidence, the economic structure will continue to adjust, the current Chinese pickup truck market is full of vitality, the future development potential is huge, 2022 is expected to maintain a 5% growth momentum, stronger than light truck growth.
Cui Dongshu, Secretary General of the National Passenger Car Market Information Association
Yu Jinsheng, CTO of Great Wall Motor pickup truck brand, spoke on behalf of the company. He proposed that in the past year, the lifting of the ban on pickup trucks has been promoted in an orderly manner nationwide, and the "General Technical Conditions for Multi-purpose Trucks" has accurately regulated pickup truck models for the first time, and the pickup truck market has shown a vigorous development trend. However, there are still many problems to be solved in the prosperity and development of the pickup truck industry, which need to be jointly promoted from the policy side, the industrial end and the consumer side. He put forward "category innovation is the only way for pickup trucks to be used", "China's pickup truck culture is rising, adhering to user co-creation is the inevitable development of pickup trucks", "China's pickup brand to globalization has become inevitable" three views, he stressed that in the future, relying on the strong system strength of Great Wall Motors, Great Wall Cannon plans to push globalization to a new height in a few years, pointing to the world's top three pickup brands, so that the world can hear the more and more powerful sonorous sound of Chinese pickup trucks.
Great Wall Motor pickup truck brand CTO Yu Jinsheng
Hu Hao, director of the brand communication department of Sinotruk Light Vehicle, said at the meeting that "innovative growth" will be the theme of the future development of the pickup truck industry. In 2021, the domestic pickup truck market presents changes such as category updates, demand upgrades, product changes, market segmentation, etc., high-end passengers have become a new development trend, and the traditional pickup truck ecology with low-end positioning, simple configuration and niche market is changing to a future pickup truck ecology with passenger attributes and the pursuit of personalization. He analyzed the future development trend of passenger life pickup trucks, and believes that user demand drives industry change, and the first pickup truck of Sinotruk VGV is based on the urgent needs of users for passenger life pickup trucks, and this passenger life pickup truck will be based on new market segments to provide users with a new travel experience.
Hu Hao, Director of the Brand Communication Department of Sinotruk Light Vehicles
As the organizer of the event, Gu Guoquan, CEO and editor-in-chief of China Pickup.com, said that 2021 coincides with the tenth anniversary of the establishment of China Pickup.com, and China Pickup.com has been continuously cultivating the field of pickup trucks and spreading positive energy in the industry. In 2022, China Pickup Network will adhere to the positioning of vertical portals, organize more pickup truck cultural IP activities, establish a strong connection between enterprises and C-end consumers, participate in various activities organized by the industry, and help the pickup truck industry prosper.
Gu Guoquan, CEO and editor-in-chief of China Pickup.com
At the same time, in order to summarize the annual performance of the domestic pickup truck market, set an example and inject more positive energy into the development of the industry, China Pickup Truck Network awarded the Pioneer Contribution Award to the pickup truck enterprises that performed well in 2021, and Yuchai Machinery, Jiangxi Isuzu, China National Heavy Duty Truck VGV, Great Wall Pickup Truck and SAIC-GM-Wuling won the award.
Authoritative certification Who will spend the annual pickup truck?
In 2021, the phalanx of 14 new cars of 9 brands has undergone objective evaluation by the team of China Automobile Research and Inspection Engineers, as well as the subjective test from 3 expert professors in the automotive industry and 4 senior editors of China Pickup Network. Based on the experience of previous years, the new annual pickup truck is closer to the daily use scenario to truly present the actual capability level of mainstream pickup products. Today, the results of the assessment are revealed.
At the event site, China Pickup Network connected to China Auto Research Institute, and relevant engineers introduced the process and rules of the annual pickup truck, and interpreted the background and dimensions. He said that the original intention of the annual pickup truck activity is to effectively guide the progress of the industry with the help of authoritative and fair test and evaluation activities led by third-party organizations in the industry, and promote the more use of new technologies and new processes in pickup trucks to achieve safer, more economical, more comfortable and more efficient pickup trucks.
Chen Jing, deputy editor-in-chief of China Pickup Network and representative of the subjective evaluation jury, introduced the scoring rules and award principles of this selection. He said that this annual pickup truck has differentiated the weight of the evaluation standard for different use scenarios of vehicles, so as to be closer to the project of vehicle use scenarios and more intuitively and accurately reflect the comprehensive capabilities of participating models. The final result is based on the subjective and objective scores, and is jointly consulted by authoritative experts in the industry.
Chen Jing, deputy editor-in-chief of China Pickup Network and representative of the subjective evaluation jury
After fierce competition and objective and fair evaluation, the final results of the 2022 China Pickup Truck Of the Year model were released. The 2022 China Annual Pickup Truck Award was won by Jiangxi Isuzu's new D-MAX, the Great Wall Gun Off-Road Pickup Everest Edition won the Annual Tide Play Off-Road Pickup Truck, the Annual Yishang IKEA Pickup Truck and the Annual Affordable Pickup Truck were Zhengzhou Nissan Ruiqi 6 Flat Box Edition and Foton Conqueror 5, and the pickup truck newcomer Sinotruk VGV VX7 won the Annual Passenger Life Pickup Truck. In addition, awards such as The Star of Excellence in Vehicle Performance, the Star of Excellent Handling Safety, and the Star of Excellent Driving Comfort have also been included in the pockets of Jiangxi Isuzu Suzuto and Jianghuai Huntu Bobcat Edition.
With the announcement of the annual pickup awards, the event also drew a successful conclusion. As the most influential event at the end of the year in the domestic pickup truck industry, the China Pickup Truck Industry Summit Forum and the 2022 China Pickup Truck Annual Model Ceremony have been held for three consecutive years, becoming an important platform for promoting the high-quality development of China's pickup truck industry. In the future, the organizing committee will continue to give full play to the advantages of industry leadership, bring together multiple forces, promote the upgrading of the domestic pickup truck characteristic consumer market structure, nurture the pickup truck culture in line with the national conditions and use characteristics of the mainland, and make unremitting efforts to achieve the new glory of China's pickup truck market.