Text/ Wen Chong
I'm willing to bet on my name, bet on most of my wealth, and make a choice that doesn't matter right or wrong, just to turn my ideas into reality. He Xiaopeng, chairman and CEO of Xiaopeng Motors, has chosen a difficult exploration path to develop intelligent vehicles in this era of rapid change. In 7 years, Xiaopeng Automobile has experienced the darkest hour and struggled in front of the "ICU" goal, but fortunately it survived and reaped the fruits in 2021.
The hardships in this are unimaginable, if you do it again, will He Xiaopeng still choose to be a Xiaopeng car? On December 25, in the CCTV "Dialogue Challenger" column, He Xiaopeng firmly gave the answer, "Definitely, because I don't toss myself, life is too meaningless." This "explorer", who has experienced hundreds of battles but is still slightly restrained in the face of the camera, has always been like a teenager, pouring hope for his dreams and constantly striving for his dreams.
He Xiaopeng, chairman and CEO of Xiaopeng Motors
It's cool to do something unusual with a common name
2021 is a year of harvest and breakthrough for He Xiaopeng. This year, He Xiaopeng not only cashed in on the flag that exceeded 15,000 units per month in the fourth quarter, but also doubled the revenue and profit margin of Xiaopeng Automobile, and realized the brand renewal on the basis of it, truly "using ordinary names and doing extraordinary things".
In November, Xiaopeng Automobile handed over 15,613 excellent "monthly examination results", not only delivered more than 10,000 vehicles for the third consecutive month, but also successfully cashed in the flag of He Xiaopeng's monthly delivery of more than 15,000 vehicles in the fourth quarter set by He Xiaopeng in August, and also became the first enterprise among the new car-making forces to achieve a breakthrough of 15,000 vehicles per month. At the same time, the cumulative sales of Xiaopeng Automobile in the first 11 months reached 82,155 vehicles, becoming the champion of the list of new car-making forces.
More importantly, before that, Xiaopeng Automobile has completed the 100,000th vehicle off the production line. The breakthrough of 100,000+ did not get Too much boast from He Xiaopeng, or flaunt that the company was about to take off, but more focused on production capacity and scale. He said, "This means that the production capacity has been better utilized, and the market size has reached a relatively good point." "Pragmatic and sober, it is He Xiaopeng who is also the deepest impression left by Xiaopeng Automobile on people."
On October 11, Xiaopeng Automobile's 100,000th vehicle officially rolled off the production line
With the continuous increase in delivery volume, the performance of Xiaopeng Automobile has also ushered in an improvement. According to Xiaopeng Motors' financial report for the third quarter of 2021, the total revenue of Xiaopeng Motors in the third quarter was RMB5.72 billion, up 187.4% from the same period in 2020 and 52.1% from the second quarter of 2021; the gross profit margin in the third quarter was 14.4%, compared with 4.6% in the same period of 2020 and 11.9% in the second quarter of 2021.
Although Xiaopeng Automobile has achieved very good results at the moment, "thinking of danger" is the best gift left to He Xiaopeng after 7 years of exploration, so that he can always maintain a sober world. He believes that the next moment of reshuffling in the industry will be between 2023 and 2025, and there will be a huge change and adjustment. Therefore, after having a considerable scale, Xiaopeng Automobile ushered in a brand renewal on the eve of the 2021 Guangzhou Auto Show, boosting the development of the company to a new starting point. He Xiaopeng hopes that Xiaopeng Automobile can face the future with a more international, cooler and younger technology brand.
Positioning the "Future Travel Explorer" Xiaopeng Automobile new brand logo
When the Xiaopeng Automobile brand is renewed, in addition to interpreting the new brand logo of Xiaopeng Automobile's positioning of "Future Travel Explorer", the most concerned is the name of Xiaopeng Automobile. Many people are expecting He Xiaopeng to replace the "ordinary" name of "Xiaopeng" and give a "not ordinary" brand name, thus highlighting a new image. But He Xiaopeng gave a different answer and chose his own insistence, "We don't change." With ordinary names, it is cool to do unusual things. ”
Looking at the domestic automobile market, few people can fully bet on the "name" to make a car. He Xiaopeng had the courage to use his own name as the name of the company. He Xiaopeng said, "The person itself is used as a corporate name, he is a kind of recognition, responsibility, credit, but also a manifestation of confidence, is a kind of cultural self-confidence." ”
In the process of development, not only Xiaopeng Automobile, many enterprises will face a lot of questions, He Xiaopeng said bluntly, "to resist the pressure, come out, people remember is always the enterprise that came out, I think there is no explanation, 'making it is the best answer'." "In his own way with the world, with the achievements to prove that "I can", He Xiaopeng is running to his dream on the ground.
Engrave exploration into DNA to applaud the determined brave
Behind the brand renewal, it reflects He Xiaopeng's exploration of the future and technology. In 2021, Xiaopeng Automobile showed the public a different intelligent layout blueprint, allowing people to see He Xiaopeng's thinking on smart cars.
Intelligence first explores the infinite Xiaopeng Automobile continues to explore new possibilities for future travel
At the brand renewal activity, He Xiaopeng proudly mentioned that Xiaopeng Automobile is the first Chinese automobile brand in China to develop itself in the field of intelligent assisted driving, the first intelligent car machine to launch all-scene voice operation, and the first enterprise to complete the 3,000-kilometer NGP (Navigation Guided Pilot, intelligent navigation assisted driving) expedition in China. "We have done a very interesting exploration, we believe that China's automatic assisted driving will gradually change from the current intelligent assisted driving to automatic assisted driving to unmanned driving, and there will be huge changes in future travel at this time."
At the same time, Xiaopeng Automobile's first four-fold perception fusion scheme (camera, surround view camera, lidar, ultrasonic radar, millimeter wave radar) can achieve detection, classification and positioning of more types of objects, with an accuracy of up to the decimeter level, and its XPILOT3.5 system has the first centimeter-level urban positioning capability that can be mass-produced and does not rely on laser point cloud maps. In addition, the urban NGP will open the first batch of urban partial roads in the first half of 2022, opening the second half of intelligent assisted driving.
He Xiaopeng, who has achieved leadership in smart cars, has not stopped the pace of exploration of science and technology, but with the goal of "science and technology first, responsibility first", expanding the boundaries of intelligent technology and shouldering the responsibility of leading the future travel reform. "The areas we are exploring are not just smart cars, we are exploring the field of diversified intelligent travel." He Xiaopeng said.
If we say that the establishment of Xiaopeng Automobile 7 years ago to achieve mass production and delivery of automobiles, and then to the car sales exceeded 100,000 +, let us see how Xiaopeng Automobile learned to "walk" and learn to "run", then in the future, we will witness how Xiaopeng Automobile "fly". At the "1024 Science and Technology Day" of Xiaopeng Motors, Xiaopeng Motors announced that it will achieve mass production of flying cars in 2024.
Xiaopeng Huitian sixth generation flying car design draft
He Xiaopeng mentioned in the "Dialogue", "Flying cars, we call the future of transportation, in the long run must have a demand." Are there any difficulties? It's a lot of difficulties right now, but if you're on the road and choose to continue to invest heavily, I think there's a very good chance. "Xiaopeng Huitian, which undertakes the dream of Xiaopeng Automobile's flight, is an aviation high-tech innovation enterprise jointly invested and controlled by Xiaopeng himself and Xiaopeng Automobile, which has been established for 8 years and has completed more than 15,000 test flights.
Using ordinary words to describe the extraordinary cause, He Xiaopeng has always maintained his curiosity and exploration of the world, like a hot-blooded teenager, desperately betting on his hot dreams. "Courage to explore" has also become the spiritual outlook of He Xiaopeng and the brand spirit of Xiaopeng Automobile.
In fact, the "flying" of Xiaopeng Automobile does not simply refer to He Xiaopeng to be a flying car, but also refers to the leap of Xiaopeng Automobile in scientific and technological exploration. Starting from 2025, we are about to enter the era of active mobile Internet, and intelligent robots will be the iconic products that open this era. Xiaopeng Automobile has created the world's first intelligent machine horse that can ride. It is reported that the intelligent machine horse will use a perception system composed of 360-degree camera module + lidar to identify more types of objects, and the path planning will be upgraded from 2D to 3D.
At the same time, He Xiaopeng and Pengxing Intelligence, which Xiaopeng Automobile invested in last year, use mobile sound field modeling technology to achieve "cross-room free sound field positioning", and can carry out time and space-based target recognition, which can not only identify up to hundreds of objects, but also accurately identify and label object block diagrams from all angles in complex three-dimensional space, including the contour boundaries, structure, color and other attributes of objects, to build semantic maps for precise obstacle avoidance, operation capture and other fine interactions.
Pengxing Intelligence: Intelligent Machine Horse
Explore technology, explore the future, even if it is difficult, but also brave to move forward. Just like he Xiaopeng's circle of friends when Xiaomi entered the car, "Life is very short, you should have more courage to pursue your own wonderful." We have to applaud the brave, no matter what the outcome, when more and more people do this, the world will be brighter. ”
Romantic Explorer wants to make Chinese brands go global
In addition to exploring technology, He Xiaopeng also has a romantic ideal, that is, in the future, any country can see Xiaopeng's car and Xiaopeng brand. He believes that "our market should be a global market in the future, not just the Chinese market." ”
Xiaopeng Motors, which has been listed in Hong Kong, China and New York, usa, has received support from global investors and has a global vision in its strategic layout. From the perspective of global development, He Xiaopeng locked in the first step of the international market to Europe and accelerated the pace of expansion. Following the export of the Xiaopeng G3 to Europe, the Xiaopeng P7 was released in Norway in October this year. At present, both models have been delivered in Norway, and their new "Pengyou Circle" has been built in Europe.
In addition, the first model after the brand renewal, the new intelligent flagship SUV Xiaopeng G9, is the first model of Xiaopeng Automobile at the beginning of development, that is, for the domestic and international markets, which not only shoulders the mission of Xiaopeng Automobile brand upward and sales growth, but also shows Xiaopeng Automobile's determination to move towards internationalization. "It will be the first mass production vehicle equipped with the XPILOT 4.0 intelligent driving assistance system, which will truly change the customer's travel pattern and promote the current era of new energy vehicles into the real intelligent car 1.0 era." He Xiaopeng said.
The new smart flagship SUV Xiaopeng G9, a model for domestic and international markets
In addition to allowing mature products to go abroad, He Xiaopeng has also set up R&D centers in Silicon Valley and San Diego to better integrate with the world. It is worth mentioning that He Xiaopeng is very confident in the cooperation mode of direct operation + franchise, "Xiaopeng's sales volume has exceeded 10,000 consecutively, we can tell you that if it is not a challenge to the supply chain, our delivery volume is far greater than the numbers that everyone sees, and our sales intelligence model can go global from China in the future." It is reported that Xiaopeng Motors will continue to actively deploy in Norway and other European markets, and will continue to improve its local sales, delivery and service systems in Sweden, Denmark and the Netherlands in the future.
Setting the globalization as a new starting point, He Xiaopeng said, "There is a group of entrepreneurs in China, I feel that they are tossing themselves, making some interesting products, hoping to feedback to the society and make the society better, or life is too meaningless." "Always young, always tossing, always tearful, He Xiaopeng has the courage and fighting spirit unique to Chinese entrepreneurs." The sincerity of a teenager, the firmness of dreams, and the confidence to let Chinese brands confidently go global have made He Xiaopeng's image more full.
Along the way, He Xiaopeng has been exploring the boundaries of automobile travel, intelligent driving and the international market, and has been using his own way to move with the world, outlining the brand image of Xiaopeng Automobile's "courage to explore" more clearly, and interpreting his "ordinary name and doing extraordinary things" more vividly. Looking forward to the future, He Xiaopeng led Xiaopeng Automobile to bring more surprises to everyone.