Inventory of 2021| from manufacturing thinking to intelligent ecological thinking Beiqi Blue Valley has embarked on a road of transformation and transformation

Standing at the node of the end of the year and the beginning of the year, re-examine the changes of the past year, make a New Year's wish for 2022, and better meet the second half of the new energy automobile industry.

2021 is a year full of challenges, but also a year of new energy vehicles in full swing. This year, the sales of new energy vehicles continued to break through, achieving exponential growth, and the penetration rate also increased significantly, ushering in the inflection point of rapid rise in the industry. In the face of changes and challenges in the new energy vehicle market, Beiqi Blue Valley pressed the acceleration button of transformation and change, actively changed its thinking, and made all-round efforts in terms of organizational structure, brand positioning, product structure, etc., to achieve the transformation from traditional manufacturing thinking to innovative intelligent ecological thinking.

Adjustment and reinvention The change is evident in its effectiveness

Changing the thinking and adjusting the strategy, the transformation of Beiqi Blue Valley began with the reshaping of the talent strategy and management team.

In order to build a team that is more in line with the needs of marketization, in 2021, Beiqi Blue Valley began to optimize the management team, use outstanding young talents, and establish a new leadership team. In January, Liu Yu took over as the chairman of Beiqi Blue Valley. On April 29, Dai Kangwei, former vice president of BAIC BJEV Engineering Institute, was appointed as the general manager of BAIC BJEV. On October 21, Fan Jingtao was officially appointed as the executive deputy general manager of BAIC BJEV.

After adjustment, Beiqi Blue Valley has achieved good results in all aspects. The second phase of beiqi blue valley test center will be officially put into use in 2021. The test center has an intelligent electric technology verification platform for vehicle testing capabilities such as NVH, EMC and environmental cabins. The center also has a laboratory jointly built with Mercedes-Benz, which is built in full accordance with German Mercedes-Benz standards, and all equipment is imported from Germany, which is the world's highest standard battery laboratory with data.

At the same time, Beiqi Blue Valley continues to improve the technical thickness of enterprises by increasing investment in research and development, and broadens the technology moat of enterprises. On the basis of R&D investment of 1.582 billion yuan in 2020 and 30.04% of R&D, from January to September 2021, Beiqi Blue Valley achieved R&D investment of 652 million yuan, an increase of 54.5% year-on-year.

Even with increased investment in research and development, the financial indicators of Beiqi Blue Valley have still improved significantly. According to the financial report, in the first three quarters of 2021, Beiqi Blue Valley achieved a total revenue of 3.66 billion yuan, an increase of 352.19% year-on-year; cash flow improved significantly, following the first half of 2021, the cash flow from operating activities to 975 million yuan, reaching 3.05 billion yuan at the end of the third quarter.

In addition, Beiqi Blue Valley will also raise an additional 5.5 billion yuan this year to comprehensively exert efforts to "new four modernizations" and strengthen its own technological competitiveness. It is reported that the funds are mainly invested in the development and network construction of high-end models of the Jihu brand, the improvement of 5G intelligent network system, and the development of power exchange business systems.

Anchoring high-end to calibrate the future with intelligent technology

In the process of strategic adjustment, it is not an easy task to break away and cut down existing business. In the face of the fierce competition in the second half of the intelligent new energy automobile industry, Beiqi Blue Valley is very bold in swinging the knife to adjust, by cutting the low-end product sequence, accelerating the launch of high-end products of the Jihu brand to actively achieve high-end layout, so that the brand image of Jihu high-end intelligent new energy vehicles is more three-dimensional.

In the past year, the high-end brand Jihu Automobile has completed the product layout of the new HI version of Alpha S, Alpha T and Alpha S, and in the third quarter, the delivery volume of Alpha S and Alpha T increased by 183% month-on-month, and the new HI version of Alpha S was unveiled at the 2021 Shanghai Auto Show, and the Guangzhou Auto Show officially landed in mass production, and the small batch delivery was completed on December 20.

It is worth mentioning that the arrival of the new HI version of Polar Fox Alpha S has made the image of Pole Fox Automobile calibrated the future with intelligent technology. The new HI version of Polar Fox Alpha S is the world's first mass-produced Huawei ADS intelligent driving model, the first high-end pure power production car equipped with Huawei's smart cockpit - Hongmeng car machine OS; the first 750V high-voltage platform super electric product; the first wireless charging mass production product; and the first fully redundant architecture mass production car. With so many "firsts", the new HI version of Polar Fox Alpha S caused a sensation when it realized intervention-free intelligent driving on Shanghai's urban roads, and was regarded by public opinion as a sign of the arrival of the first year of high-level assisted intelligent driving.

With the acceleration of the landing of products, the channel network construction of Jihu Automobile has also been intensively completed and expanded, and the core market has been fully covered within a year. By the end of 2021, Jihu Automobile has completed more than 120 authorized construction outlets. Especially in the 15 key cities where sales volume in the high-end pure electricity market accounts for more than 80%, 100% coverage has been achieved. It is estimated that in 2022, the marketing storefront of Jihu Automobile will reach 150. In terms of service network, Jihu has established 75 authorized service centers, covering 53 cities across the country.

In addition, the power exchange business that matches the pure electric model has also made a breakthrough. In 2021, Beiqi Blue Valley has launched about 33,000 electric vehicles in 22 cities such as Beijing, Xiamen, Lanzhou and Guangzhou, and has built a total of 277 supporting power stations, ranking first in the world. Next, BEIQI Blue Valley power exchange business HIA will focus on 11 pilot cities, while promoting the implementation of provincial capitals.

With the launch of more pure electric products, the results of Beiqi Blue Valley to help achieve the goals of "carbon peaking" and "carbon neutrality" have become more and more significant, not only establishing and improving the green management system of the whole life cycle of products, but also achieving more than 530,000 sales models by the end of November 2021, with a total mileage of 23 billion kilometers, and comprehensive energy saving and emission reduction of 3.93 million tons, equivalent to planting 14 million trees.

With an open mind, build a circle of friends with super high gold content

In the era of industrial ecology of integration and co-creation, enterprises should not only fully grasp the core technology and game the future with science and technology, but also be good at integrating the superior technical resources in various fields of the industrial chain and expanding their "circle of friends" to better embrace change.

As we all know, the intelligent car in the era of "new four modernizations" is not only a traditional electromechanical platform focusing on manufacturing technology, but also a super intelligent terminal platform that integrates the core technology of the three electrics, intelligent platform architecture, intelligent auxiliary driving, intelligent network connection, and Internet big data technology.

In recent years, Beiqi Blue Valley has adhered to an open mind and built a "circle of friends" that completely covers the ecology of the intelligent vehicle industry chain around the intelligent automobile industry chain: established strategic cooperation with Huawei to open the era of 5G intelligent networked vehicles; established in-depth cooperation with Baidu in sharing unmanned vehicle technology; established a joint venture with Magna to introduce a global high-end manufacturing system; cooperated with CATL times to deeply study solid-state battery vehicle technology, etc., built a "circle of friends" with ultra-high gold content, and established an industrial community facing the future of the industry It provides impetus for the innovative development of Beiqi Blue Valley.

More importantly, while building an ecosystem of the science and technology industry chain, Beiqi Blue Valley also uses its own advantages and resources to achieve the reverse output of technology and build a global ecosystem. At the beginning of 2021, Based on the relevant intellectual property rights of the BE21 pure electric vehicle product platform such as the electronic and electrical EE architecture and the BE21 platform architecture chassis technology, Beiqi Blue Valley has realized the technical output to overseas enterprises.

Whether it is reshaping the management team, or seeking high-end development, or changing operational ideas, integrating global resource innovation and intelligent ecological thinking, BEIQI Blue Valley is launching an impact on the second half of the new energy automobile industry, taking a more stable step with a firmer attitude, and walking out of a "road of TRANSFORMATION" with the consciousness of "secondary entrepreneurship".

Text/Wen Chong

Editor/Chen Zhengzhong