There are many stories of Xiaopeng.
In the previous article, The Tour Auto focused on "recalling" how Xiaopeng wore the loss crown and the sales crown at the same time, perhaps this is the real "want to wear its crown, must bear its weight".
At the same time, we also recalled the history of Xiaopeng Fire, known as the "King of Spontaneous Combustion" by the Jianghu people. Several combustion incidents are not enough to destroy all the past of a company, nor can it be denied that Xiaopeng Motors is still an important player in the development process of China's new energy vehicles.
Maybe Xiaopeng has changed, maybe Xiaopeng has not changed. But XiaoPeng's story has been playing out.
Remember the little Peng brother who lied to you?
Time is truly the best testimony of everything.
Once, when Xiaopeng Automobile just stepped onto the market stage, the service staged for users seemed to be all beautiful. Today, as users' acceptance of new energy vehicles is getting higher and higher, Xiaopeng Motors' "non-standard" actions seem to be increasing.
Last year's Nanjing incident is vividly remembered. Xiaobian takes you to briefly recall:
At that time, Mr. Chen purchased xiaopeng P7 new energy vehicles at the Xiaopeng Automobile store, paid a deposit of 5,000 yuan and signed a car purchase agreement. When picking up the car according to the agreement, it is notified that it needs to pay another fee outside the contract to pick up the car, that is, the actual price paid is higher than the contract price. The store involved said that all vehicles in the store were "operated" in accordance with this method to sign the sale contract, and the sales staff would inform them in advance. But Mr. Chen said that he did not know that no one was informed of such an operation when buying a car, and that the price of the car was added to the contract. But the relevant staff of Xiaopeng Automobile felt that it did not matter, and seemed to sincerely mention that "in fact, you can get state subsidies."
This incident was on the hot search at the time, which was believed that Xiaopeng Automobile may have cheated to make up for it.
At that time, the new energy subsidy policy was that pure electric vehicles with a price of no more than 300,000 yuan before subsidies could enjoy subsidies. Among them, the subsidy for models with a cruising range greater than or equal to 300km and less than 400km is 13,000 yuan, and the subsidy for models with a cruising range greater than or equal to 400km is 18,000 yuan, both of which are 20% lower than the subsidy standard in 2020. Xiaopeng P7 562 type, priced at 339,900 yuan, does not meet the national subsidy standards for new energy passenger cars.
In the end, Xiaopeng's official response called it a management error, and the relevant staff did not explain the policy clearly, sincerely apologized, and urged the store to negotiate with the consumer to pick up the car according to the contract price. However, for Xiaopeng's response, the market did not buy it, and the majority of users have attacked Xiaopeng Automobile on the Internet for malicious deception, and only then sent it to the hot search.
A cheat that didn't work out may not explain anything. But Xiaopeng has an affair with the word "cheating" beyond "supplementation".
In March this year, a number of Xiaopeng car owners complained on the black cat complaint platform that the first batch of 670 endurance versions of Xiaopeng Automobile P7 were locked for no reason, and the 80.3kw battery capacity could only be charged to about 70kw.
The media reported the response of the official customer service of Xiaopeng Automobile. It is said that there is currently no charge lock, and there is no relevant operation setting that limits the charging amount except for the charging limit. After the test of Xiaopeng Automobile, this is the normal loss of the car battery. By implication, normal. Some netizens half-jokingly said: "You lie to me." ”
In addition, at the end of last year, the information on the third-party enterprise information inquiry App showed that Shanghai Xiaopeng Automobile Sales service Co., Ltd. was fined 100,000 yuan for collecting and uploading 431623 face photos without the knowledge of consumers. Relevant investigations found that Xiaopeng Automobile installed face recognition camera equipment in 7 of its stores, opened 8 system accounts, and did not explicitly or inform consumers of the purpose of collection and use without the consent of consumers.
Xiaopeng Motors' response at the time was to dismantle the face recognition camera equipment in the store, delete the uploaded face photos, and there was no leakage or illegal use of personal information. But some netizens expressed doubts: "stealing" more than 430,000 face photos, you said you did not break the law, but don't lie to me again.
However, wearing the hat of the champion, Xiaopeng does not lack "Pengyou", and may not care about these "details".
There is not much time left for Xiaopeng to take off
I don't know whether Xiaopeng is keen on telling stories to pull popularity, or whether he likes to make stories alone.
The story of Xiaopeng wanting to fly presumably users who pay attention to Xiaopeng are not strangers. At last year's "1024 Science and Technology Day", He Xiaopeng unveiled flying cars and machine horse products, as a press conference of new car-making forces, full of science and technology.
According to reports, the press conference at that time lasted about two hours, in addition to announcing the launch of 800V and silicon carbide platform, He Xiaopeng's position time was mostly for flying cars and machine horses to make propaganda, and said: flying cars will be mass-produced in 2024, and the price will be controlled within one million yuan. I don't know if He Xiaopeng noticed, but it is nearly the middle of 2022.
He Xiaopeng called it "the layout of a big macro strategy." "It's hard to relate to what you see today, but in three to five years, you can see something ten times cooler than today." However, He Xiaopeng should also recognize a truth: not everyone is Musk.
Some insiders said that at this point in time, Xiaopeng Automobile is still only walking on land after all, and it has not completely gained a foothold in the market. What Xiaopeng Automobile needs to do now should be how to innovate products, improve the brand, do a good job of word of mouth, and ensure car sales.
Even if you sit first, the future is not a bright future. According to the data of the third-party complaint platform, among the complaints of the new car-making forces in the first quarter, Xiaopeng Automobile had the most complaints, and the main problems involved related issues such as delayed delivery, deposit refund, battery capacity and so on.
Casually "flip through":
Not long ago, the owner of the car, Mr. Deng, called out to He Xiaopeng on the Internet, "On March 13, I had a serious car accident on the Linxiang-Yueyang expressway section of Hunan Province because of the intelligent auxiliary driving, and the fixed speed of 80 directly hit the stationary vehicle that overturned in front, and there was no deceleration before the impact, collision warning prompts or signs of emergency braking. ”
The owner once unsubscribed from Tesla to switch to the Xiaopeng P7, and the focus is on safety. Now what he was looking for almost killed him. "There is a fatal safety hazard in the assisted driving function of Xiaopeng Motors."
Xiaopeng Automobile's response was: "The preliminary judgment is that the owner did not maintain the observation of the environment in front of the vehicle and take over the vehicle in time during the use of ACC+LCC (adaptive cruise control & lane centering function). After the investigation and judgment of the local traffic police department, the conclusion is also in line with the above situation." By implication, the responsibility is the owner's.
Prior to this, in February, due to the failure to deliver the model P5 460 on time, some car owners established relevant rights protection groups and launched a "collective complaint" against Xiaopeng Motors on the black cat complaint. As for the delay in delivery of the P5 model, the reason is nothing more than insufficient battery supply.
......
The explanation given by Xiaopeng every time seems to be excusable, but it is inevitable that there is a bit of arrogance in the eyes of users. On the third-party complaint platform, Xiaopeng Automobile has more than 400 complaints. Some media exposed a car owner in the complaint copy described: "More than forty times to Xiaopeng headquarters customer service feedback situation is not handled, to give me great harm." ”
Rising costs caused by raw materials, as well as possible downtime, are the dilemmas faced by the industry collectively. How to move in the future is really not something that He Xiaopeng alone can say, and what he can do may be to increase prices. Of course, you can also find another way to go to heaven.
The American futurist Nester once said: "Whenever a new technology is introduced into society, human beings must produce a response that must be balanced, that is, to produce a high emotion, otherwise the new technology will be rejected." The higher the technique, the stronger the emotional response. "Xiaopeng Automobile is a company with new technologies, but what kind of emotions he can bring to users, a long road, the conclusion is premature."
However, in the current market, the purchase of cars is not only to expand the radius of life, user consumption has reached the stage of "at will", some people are willing to "buy a thousand gold to laugh and burn the beacon", some people feel that "gold is not as good as Jibu Yinuo". When users choose Xiaopeng Automobile, there must always be a picture.