According to the data of the Association of Passenger Vehicles, GAC Toyota's new MPV model Saina sold 932 vehicles in December, ranking 19th in the MPV model sales list. It is worth mentioning that there is a big gap between this and the data of 2791 wholesale vehicles released by GAC Toyota.
According to the previously exposed production capacity planning data, GAC Toyota Saila plans to have an annual production capacity of 102,600 vehicles, with an average of about 8,000 units per month, but the actual sales volume in December and the design capacity are completely different results.
Is it possible that the "god car" saina, which needs to queue up to buy a car at a higher price, cannot be sold?
In December last year, CCTV Finance and Economics exposed the situation that there was a price increase in the sales of vehicles in the GAC Toyota 4S store, and some salespeople said that the price increase was related to the car pick-up cycle. "If you want to add less money, you can choose to pick up the car late, if you increase the price by 70,000, you may be able to pick up the car in February and March 2022, and the discount 2 may also be able to pick up the car in April."
It is reported that the new Syna has launched a total of 6 model configurations, and the guidance price is 309,800-405,800 yuan. There are 4S stores that provide Xena's package package, which varies from 70,000-80,000 yuan to 70,000 yuan according to the model configuration, and the price increase exceeds the price of the new car by more than 20%, the landing price of the entry-level version exceeds 410,000 yuan, and the landing price of the top model reaches 510,000 yuan.
However, due to the high price of the car, Xena seems to have a "slow sales" situation recently, not only the increase in price increase, but also the number of existing cars.
Recently, some netizens have responded in the forum that the price of Toyota Sai Na has been loosened, and even there are existing cars without price increases, "Received a call from the 4S store sales, Toyota domestic Sai Na does not increase the price of the car, once proud sales also came to me to discuss the car purchase plan." "In order to retain customers, 4S stores began to provide GAC Toyota Sai Na without a markup in the so-called limited number of places." ”
Another suspected Toyota 4S sales staff broke the news that their 4S store had customized an average of 45,000 yuan of decoration markups when Xena was preparing to go public in October, and it was expected to arrive at the store before the end of the year, and was "very confident" in this. However, the actual order performance was dismal, and finally had to reduce the mark-up amount to 14,000 yuan.
The salesman also said: "Seriously, now the Chinese people are rational. ”
In contrast, Xena's direct competitor, the king of high-end MPV sales, the Buick GL8 model, sold a total of 14,022 units in China in December, and sold 21,554 units in November, which was more than ten times the sales of Xena.
In fact, the guidance price of Xena in China itself is nearly 30% higher than that of the US market, and the landing price of more than 400,000 yuan after the price increase has reached the positioning of high-end luxury models. For a MPV model that focuses on home use, consumers naturally know that "it is not worth it". It is believed that with the maturity of the car purchase market and the rational judgment of consumers on the price increase behavior, the behavior of car increase purchase similar to Toyota Xena will eventually become history.