Write on the front
How to take the high-end road of Chinese car brands? Some people say that the field of traditional fuel vehicles has been nearly dusk, if you want to overtake in curves, you must rely on high-end new energy vehicle brands. In this regard, the author agrees, but it is not fully recognized. Indeed, because of the efforts of car manufacturers, China's high-end new energy vehicle brands are gradually being accepted by the market, and the delivery volume is also increasing year by year, which is worthy of recognition.
However, in absolute terms, fuel vehicles are still the main sales force in the market. Therefore, in the author's opinion, the upward road of Chinese car brands must walk on two legs, not only to have new energy high-end car brands and models, but also to have traditional fuel vehicle brands and models.
So, how to go on the road of high-end brands in traditional fuel vehicles? In the author's opinion, Changan's high-end passenger car brand UNI series is telling us with practical actions that they have stepped out of a good road.
The future of the car, debut to the peak
On January 9, Changan Automobile announced its annual sales results for 2021, with cumulative sales of about 2300530 vehicles, an increase of 14.82% year-on-year. Among them, the annual sales of independent brands 1754707 units, an increase of 16.7% year-on-year; the annual sales of independent brand passenger cars 1204199 units, up 23.1% year-on-year.
What is particularly commendable is that the UNI series models of Changan passenger cars, a high-end brand, have accumulated sales of more than 120,000 vehicles in the whole year with only two cars, which is a good performance. Looking back at the growth of the UNI series, its first product, UNI-T, was officially launched on June 21, 2020, with an official guidance price of 113,900-13.39 million yuan; the second model, UNI-K, was officially launched on March 18, 2021, with a price range of 15.39-18.49 million yuan. In terms of market performance, the two cars first launched by Changan UNI show an upward value, whether it is sales or price, or the high quality and high performance brought to the majority of users. It can be said that the road up for the Changan brand is both smooth and stable.
If Changan UNI-T and UNI-K are the beacons of the UNI series of changan passenger car high-end brands, guiding the direction of the Changan brand upwards, then Changan UNI-V is more like a sword, making the Changan brand more powerful.
Born strong, the sword points to the future
In terms of aesthetic design, Changan UNI-V continues the future aesthetic design of the UNI sequence, which has both a sense of science and technology and an extremely elegant and dynamic feeling. The family has no border grille, which is very recognizable, and at a glance, it is the appearance of the Chang'an UNI sequence. Coupled with the flat LOGO design, the elegant and dynamic temperament is instantly highlighted. In terms of body posture, Changan UNI-V positions the A+ class five-door hatchback coupe sedan, therefore, the use of short suspension long shaft design, the entire body shows a low lying posture, more rapid and powerful. In addition, the dynamic Fastback × the most eye-catching electric rear design, which helps the performance even better.
The cockpit design is equally outstanding, and at a glance, it is full of technological beauty. Among them, the future smart cockpit, the core scene uses 100% voice interaction, more convenient, more secure; the new ergonomic seat, strong satiety, two words, comfortable; battleship electronic gear, exquisite cool, very futuristic texture.
Looking at the intelligent technology equipment, it is also armed to the teeth of the feeling. Equipped with APA6.0 remote intelligent parking system, including low-speed self-search parking, one-touch autonomous parking outside the car, low-speed emergency brake assist and one-click tracking (future OTA) function. Even if you are a novice, you can also be comfortable in parking. The high-level intelligent driver assistance system, integrated adaptive cruise (IACC), driver trigger lane change (UDLC) and intelligent recommended lane change (IRLC) functions, is more powerful than traditional intelligent driver assistance. In addition, the IMS intelligent cockpit interaction system can include fatigue monitoring warnings, distraction reminders and irregular driving behavior reminders, further improving driving safety.
In terms of performance, Changan UNI-V adopts a power system composed of Blue Whale's new generation NE1.5T high-pressure direct injection engine and Blue Whale's 7-speed wet dual-clutch transmission. The powertrain has a maximum power rating of 138 kW, delivers up to 300 N of peak torque at 1500 rpm.m and has a SUPER RACE track mode. The exclusive coupe chassis design makes the handling performance more excellent.
In terms of safety, in terms of passive safety, the new "Ark Cage" safety body structure is adopted, and its front subframe is designed to reduce the impact of the crew compartment; the whole series is equipped with 6 airbags as standard, which enjoys high-quality safety and security at the entrance, which is extremely generous. The body design was also awarded the China Top Ten Body Designs at the China Automotive Safety Conference 2021. In terms of active safety, it is equipped with Continental 3rd Generation ESC Body Stability Control, AEB Automatic Emergency Brake Assist, LDW Lane Departure Warning, LKA Lane Keeping Assist, and LCDA Parallel Assist.
Full of sincerity and exclusive courtesy
Before the release of the Changan UNI-V Global First-Choice Booking Plan, the author had predicted that the booking price would be around 150,000 yuan. In fact, the official release of the 1.5T top version of the smart pilot type pre-booking price is 134,900 yuan. If the 1.5T top version is at this price point, it means that there is a more cost-effective configuration. On this pre-sale price, the author thinks that it is not only competitive, but also very generous. After all, this car is very powerful in terms of appearance, cockpit design, and power, safety, and intelligent performance configuration. It can even be said that there are few opponents in the same level.
In fact, in addition to the very conscientious pre-sale price, Changan Automobile also gave a lot of comprehensive preferential policies. For example, users who order and pick up the car can immediately enjoy a modification package worth 3,000 yuan; the next user participates in the gravitational domain APP online task punch card, and enjoys a limited pet powder gift worth 2300 yuan after picking up the car; the first owner enjoys a lifetime warranty of engine core components, and first enjoys a 30-day worry-free return of the booked user; 24/36/48 zero, low interest, replacement customers enjoy up to 4,000 yuan subsidy; the next and pick-up users enjoy the original solar film / insulation film, the original factory foot pads, and the original trunk pads. Of course, there are also subscribers who can enjoy more refunds and less refunds according to the final listing price at the time of listing. With the blessing of these policies, there is no doubt that consumers who like Changan UNI-V are more confident to take action.
Jianghu Car Review:
With the future aesthetic design, exclusive coupe chassis, special blue whale power, ark cage crew compartment, coupled with advanced intelligent technology, Changan UNI-V debuted with a high profile. Compared with the powerful configuration and performance, the top pre-price of 134,900 yuan allows us to see the sincerity of Changan UNI-V. Who says high-performance homes aren't within reach? The arrival of Changan UNI-V has undoubtedly made more young consumers who want to have high-performance home cars full of hope.
The author believes that with the opening of the Changan UNI-V pre-sale, with the help of "KTV" Sanxiong, Changan passenger car high-end product sequence UNI has become an indispensable part of the superstructure of National Automobile. We also firmly believe that in the next 2022, Changan UNI will bring more surprises to the Chinese auto market. In the future, let's wait and see!