For SAIC-GM, 2021 should be a special year.
In the past year, SAIC-GM has vigorously promoted the innovation and transformation of the whole business chain and achieved all-round system capability improvement. The company's sales structure and sales quality are continuously optimized, and the operating quality continues to improve, achieving a high-quality end in 2021.
At the same time, SAIC-GM focused on the development of cutting-edge science and technology and the future travel ecological needs of the market, and the results of the forward-looking strategic planning of "electrification, intelligence and networking" gradually landed, and it opened a new chapter with the attitude of accelerating the layout of the future.
See the opportunity in danger, 2021 ended with high quality
In 2021, SAIC-GM adheres to a high-quality development strategy. The most intuitive result is that under the severe challenges brought by the "lack of core" and the epidemic to the industry's production, SAIC-GM's three major brands buick, Chevrolet and Cadillac have sold 1331567 new cars in 2021. Among them, compared with 2020, the proportion of sales of high-end models has increased by 5%, and the average transaction price of each brand has increased by 6% to 16%.
As the official said, this is the result of SAIC-GM's active integration of resources, efforts to reduce the supply gap, while optimizing allocation and ensuring key production capacity.
By brand, the Buick brand has accumulated sales of 828627 vehicles throughout the year, and its high-end model sales accounted for 60%; the Buick GL8 series increased by 8.4% year-on-year, setting a new annual sales record, and the cumulative sales exceeded 1.5 million; the Buick SUV family sales structure was further optimized, the annual sales of the flagship Model Encore Banner increased by 47.2% year-on-year, the sales volume of onclawe Plus has steadily climbed since its listing in June, and the OncoveY S has doubled its sales compared with last year; Buick Veyron Pro and Veyron Pro GS sales have grown tremendously, with more than 26,000 units sold since its launch in September.
The Chevrolet brand's car sales, which are composed of Maribal XL, Chevrolet Trailblazers and Explorers, increased to 48.3%, an increase of 15% year-on-year. Among them, the annual sales of Maribal XL increased by 12% year-on-year, the sales volume of Chevrolet Trailblazer increased by 37%, and Chevrolet Patrol further consolidated its good reputation, with a significant increase of 91% year-on-year sales.
The Cadillac brand sold 233117 vehicles in the whole year, an increase of 1.4% year-on-year, and set a new record for sales in China. The annual sales of the "new American luxury rear-drive sedan family" increased by 13.6% year-on-year, of which the star model CT5 increased by 37.9% year-on-year; the new American luxury SUV product matrix fully entered the "light hybrid era", of which the Cadillac XT6, the preferred choice for 400,000-level large luxury SUV, increased by 43.1% year-on-year, and the market share ranked at the forefront of the market segment.
With the support of the three major brands, SAIC-GM has increased its market share in mainstream market segments such as large-scale MPVs and mid-to-high-end SUVs, and ranked among the top three sales of new energy vehicles of joint venture brands.
The system is new and we are making every effort to open up a new situation
From the sales volume of the past year, it can be seen that under the complicated situation, the strategic plans promoted by SAIC-GM have been implemented. Moreover, in addition to making every effort to ensure the quality of operations, SAIC-GM focuses on the new ecology and new scenarios of future travel, actively launches a comprehensive transformation, and ushers in a number of milestones in 2021.
In the face of industrial transformation and continuous upgrading of consumer demand, and relying on the superior resources of both parent companies, in April 2021, SAIC-GM announced its leading technology and strategic layout in the field of "electrification, intelligence and networking", and promised to invest more than 50 billion yuan in the field of electrification and intelligent networking new technologies by 2025.
Under this blueprint, in September 2021, SAIC-GM will introduce the Ultium Aotene electric vehicle platform that brings together the industry's cutting-edge technology to China. In the same month, SAIC-GM launched a new division standard, expressing its determination to actively transform.
The first model of the Aoteneng electric vehicle platform after entering The Cadillac luxury pure electric medium and large SUV LYRIQ was unveiled as soon as it was unveiled, which was highly concerned by consumers, and the number of orders exceeded 2,000 one hour after the pre-sale was opened.
In order to build a full-link new energy complete system capability, Aoteneng Super Factory was completed and put into operation at the Jinqiao base in Shanghai in October. Coupled with the opening of the Pan-Asia New Energy Test Building and the Guangde Battery Safety Laboratory, it indicates that SAIC-GM has a complete new energy system capability from technology research and development, test verification, local procurement to production and manufacturing, laying a solid foundation for its electrification development strategy.
It is worth mentioning that while vigorously developing new energy, SAIC-GM adopts a "two-legged" walk to continue to improve the efficiency of the internal combustion engine. In 2021, SAIC-GM introduced the eighth-generation Ecotec's new 1.5T four-cylinder direct-injection turbocharged engine, and popularized the 48V light mixing technology on a large scale in its models, realizing a comprehensive upgrade of the intelligent and electrified internal combustion engine system.
Technology empowerment, the key period of transformation in 2022
Entering 2022, the year of the country's "14th Five-Year Plan" development, SAIC-GM will also enter a critical period of strategic transformation. Focusing on consumers' demand for new technologies and travel ecology of "electrification, intelligence and networking", SAIC-GM will accelerate the application of the world's leading technology and empower it with technology, hoping to create greater value and better experience for consumers.
In terms of new energy products, the listing of Cadillac LYRIQ has sounded the "rallying call" of the Aoteneng electric vehicle platform and will be officially delivered within this year. At the same time, the new energy products of Buick and Chevrolet based on the Aotene platform will also be unveiled in 2022.
In terms of intelligent driving assistance, adhering to the concept of "extreme safety and reliability", SAIC-GM will accelerate the introduction of more powerful intelligent driving assistance systems.
According to the plan, at the beginning of 2022, some models of Buick GL8 will add ILC driver command lane change function, the first time the company will upgrade the assisted driving system through OTA remotely.
At the same time, a new generation of Super Cruise super assisted driving system will be introduced in 2022, adding new features such as command lane change and automatic lane change.
In the next 5 years, the Super Cruise Super Assisted Driving System will gradually cover the three major brand models of Cadillac, Buick and Chevrolet. The parking assistance system will also be upgraded in 2022, and a smart key or mobile app remote parking function will be added. In addition, more models will be equipped with traffic congestion assistance systems to further improve the convenience of driving in urban conditions.
In the field of smart cockpits, the new generation of VIP intelligent electronic architecture opens up the "cloud, tube, end" to support software-defined vehicles, and by 2025, most of the new models of SAIC-GM's three major brands will apply this new electronic architecture. At the same time, the new generation of VCS intelligent cockpit system will enter the market in 2022, and SAIC-GM will also bring OTA upgrades of in-vehicle interconnection systems several times a year to enhance the intelligent interconnection upgrade experience.
In addition, SAIC-GM will also accelerate the promotion of marketing innovation, service innovation, and channel innovation, continuously optimize the marketing system with new ideas and new thinking, develop new business growth points, continue to enhance the influence of the three major brands, and bring users a high-quality experience throughout the life cycle of the car.
If you want to sum up SAIC-GM's 2021, it must be the giant turnaround, "radical" and innovative, and global.
The landing and upgrading of a series of blockbuster products and technologies, as well as the continuous promotion of marketing and service innovation around the user experience of the whole life cycle, have opened a good start for the strategic transformation and development of SAIC-GM, and have also demonstrated its scientific and technological strength in embracing the future and accelerating towards "electrification, intelligence and networking". It can be seen that between inheritance and evolution, the strength of SAIC-GM is fast and firm.