The original domestic electric vehicle market of Yiche has opened a "scuffle" mode, because not only chinese brands and American representatives Tesla are opposed, but also German brands on the side have also launched an attack, while the Japanese electric camp is loaded with guns, and there will be action in the second half of the year. However, in the United States brands, tesla basically belongs to the lone soldier, rare other brands, is this a big move? Today, I will take you to look forward to it.
The current situation of American electric vehicles
The current U.S. brand electric vehicle market is simply Tesla's one-man show, open the easy car App sales list can see that whether it is Model 3 or Model Y, the sales in the domestic market are extremely impressive.
However, in addition to Tesla, the remaining American electric vehicles do not have a strong sense of existence, only Buick's slightly blue 6 lonely appears in the list of no up and down position, if you want to find another American model, you have to turn a few more pages of easy car sales list. This is also a true portrayal of the current American models in the domestic market.
The most fundamental reason for this result is that the Us-based brands currently provide too few new energy models, except for Tesla, the electric models of other American brands can almost be counted on one hand. And even if the Buick Micro Blue 6 barely squeezed into the leaderboard, the position is not high, because its product strength performance is average.
Several new cars are about to be unveiled covering a wide range of models
For whatever reason, Ford and General Motors will launch more models with their brands, and Tesla will bring The Roadster, Cybertruck, and Plaid versions of the Model S/X.
Tesla Roadster
Tesla Roadster positioning pure electric supercar, according to previous reports, the new car built three electric motors, one in the front, two in the rear, peak torque up to 10000 N· m. 0-60 mph acceleration takes only 1.9 seconds, top speed of 400 km/h, and cruising range of more than 1000 km/h.
Tesla Cyberruck
The Cybertruck, Tesla's pickup truck, will be equipped with four motors and will allow Cyberruck to independently control torque on each wheel. As a pure electric pickup built by Tesla, the new car is available in three endurance versions of 402km, 483km and 804km.
Tesla Model S/X Plaid edition
Tesla Model S and Model X Plaid version has been delivered overseas in small quantities, but has not yet "arrived" in China, which has strong performance, of which Tesla Model S Plaid is equipped with three electric motors to achieve four-wheel drive, the vehicle's 0-100km/h speed time is only 2.1 seconds, and has a speed of 322km/h and a cruising range of 628km.
Tesla Model X Plaid version adopts a three-motor four-wheel drive layout, with excellent power performance, 2.6 seconds acceleration of 100 kilometers, a maximum speed of 262km/h, and a cruising range of 536km announced on the official website.
Ford's new all-electric mid-size SUV
Ford's new all-electric mid-size SUV, which will be unveiled later in 2022 and then on sale in 2023, will be assembled at Ford's European headquarters in Cologne, Germany, and promises to travel 500 kilometers on a single charge. According to the speculation of foreign media, it may be derived from the Ford version of volkswagen ID.4 created by the Volkswagen MEB platform.
The exterior and interior design of Ford's new all-electric medium-sizeD SUV will be more in line with Ford's brand tone, with a tough design similar to that of Explorer and Bronco, which will be significantly different from the Volkswagen ID.4 of the same platform, and it is expected that the positioning of the car may be below the Muskang Mach-E, with a cheaper price.
Ford's new pure electric sports SUV
Ford's new pure electric sports SUV will be launched in 2024, should also be a new car based on the Volkswagen MEB platform, through the trailer, its roof height looks slightly lower, so it is speculated that it may be a coupe SUV similar to the Volkswagen ID.5 shape.
Referring to the performance parameters of the Volkswagen ID.5, Ford's new pure electric sports SUV is also expected to launch single-motor rear-drive and dual-motor four-wheel drive models. According to the different models, the electric motor power is 128/150/220 kW three options, currently all equipped with 77 kWh battery pack, WLTP mileage of 480/520 km two.
In addition to the above two heavier pure electric models, Ford also plans to launch Explorer pure electric version, Sharp World pure electric version and Fox pure electric version and other models.
Lincoln Lincoln Star Concept Car
Ford's high-end brand Lincoln also recently released a new electric concept car. The new car showcases captivating, vibrant faces that reveal the design language of the Lincoln brand's future electric car. Lincoln is expected to launch three all-electric models in 2025, with more than half of its global sales being all-electric models. By the end of 2026, Lincoln will also launch a fourth pure electric model.
Lincoln's rear-drive, along with four-wheel drive flexible battery electric architecture and next-generation Lincoln Intelligent Systems, provide a design thinking and connectivity experience for the Lincoln Star Concept, and create a unique spatial experience.
Jeep's new pure electric SUV
Jeep is also preparing to officially release its first all-electric SUV model in early 2023. As far as the current known information is concerned, the new car should be a small SUV product with the size of the Liberty Man, the car may be put into production in November 2022, and it is expected that the possibility of the car being introduced into domestic production in the future is very high.
In terms of exterior design, Jeep's new pure electric SUV adopts a new design concept, and the front face Jeep's iconic seven-hole grille adopts a closed design, with slender LED light sources on both sides, and it looks like it will also use a split headlight design. In the future, the car may also be derived from Fiat and Alfa Romeo versions.
Chevrolet Explorer (Equinox) EV
As for another large group of American brands, GM will also launch a number of electric models, such as the Chevrolet Explorer EV, which is a new pure electric SUV based on the General Outone platform, which will be listed in the autumn of 2023, with an overseas price of about 190,000 yuan, and the future will be introduced by SAIC-GM, and the price may be cheaper.
In terms of exterior design, Chevrolet Explorer EV showed the latest design concept of the Chevrolet brand, sharp front face shape, and compact and low body contour, with a strong sense of sport, while the popular elements of electric vehicles are not less, including through-LED headlights and taillights, as well as closed grille design.
The current limited information about the Chevrolet Explorer EV includes that it is built on the GM Aotene platform, with a cruising range of between 400-480 kilometers and an overseas price of about 190,000 yuan, which will provide a more sporty RS model, and if it is domestically produced in the future, the price of the car may be lower.
Chevrolet Trail Blazer EV
Chevrolet trailblazer EV is expected to be listed overseas in the spring of 2023, so it is estimated that the fastest may be unveiled in 2022, the new car will be based on the GM Group's Aoteneng platform to build, considering the importance of the Chinese market, it is likely to be introduced domestically, focusing on the pure electric medium and large SUV market.
Blazer EV hypothetical diagram
In terms of design, it is expected that just like the official map of the Explorer EV released earlier, the Pioneer EV should have a similar family design in the future, with slender and sharp through-line headlights and eye-catching front bar design. At the same time, the new car may be launched in two different versions in the future, with different appearance and interior styles.
Chevrolet Trailblazer EV will be based on the GM Group's Aoteneng platform, overseas price equivalent to about 220,000 yuan, the main model mileage is expected to be between 400-480 kilometers, the future may launch a single-motor front-drive or rear-drive model, as well as dual-motor four-wheel drive models.
Silverado EV
At CES 2022, the Chevrolet Sorod EV debuted worldwide, and the car has now been officially opened overseas for pre-order.
Thanks to the positioning of the full-size pickup, the car looks very bulky, with a double-row design, ample interior space, excellent carrying capacity, variable interior space, adjustable rear seats, and a Multi-Flex tailgate for maximum practicality.
In terms of power, the Sorod EV will adopt a dual-motor layout, with a combined maximum power of 673 hp and a maximum torque of 1063 Nm, and the maximum power of the low-end model will reach 517 hp and a maximum torque of 833 Nm. The RST also offers features such as rear wheel steering, automatic adaptive air suspension, super cruising, and a feature called multi-Flex Midgate.
Buick Electro Concept Production Edition (B233/B223)
The Buick brand, which also belongs to the general purpose system, has also registered the "ELECTRA" trademark overseas, which indicates that this pure electric concept car may be mass-produced in the future to fill the gap in Buick's field of pure electric medium-sized SUVs. It is expected that SAIC-GM will put into production in 2023 and the new B223 Aoteneng platform, and it is possible that the concept car will build a pure electric SUV and a pure electric coupe SUV mass production car.
In September 2020, buick electra concept car debuted in China, the new car has a fusion of SUV and coupe shape design, is a typical crossover, representing Buick's latest design trends in the field of pure electric vehicles, if the future can be mass production, may become a competitor to Tesla Model Y and Musicang Mach-E.
Like Cadillac LYRIQ, Buick Electra should also be based on the Aoteneng platform when it is mass-produced, and it can flexibly launch single-motor or dual-motor models according to different models, and the mileage of the main model is expected to reach between 500-650 kilometers.
Cadillac Celestiq
Cadillac Celestiq is positioned as the flagship of the family pure electric sedan, which is expected to be unveiled in June this year, and the new car will become a collection of Cadillac's most advanced technology, and in order to highlight its own luxury attributes, it will also be produced by hand, and the price after mass production may be as high as 200,000 US dollars (about 1.27 million yuan).
As Cadillac's flagship electric sedan, Celestiq's exterior and interior will be built with the latest family-style design concept, full of LED light sources, cool luminous front face design is the latest logo element of Cadillac electric vehicles, and will also have the most advanced human-computer interaction system to enhance touch and voice control operation capabilities.
According to the previously exposed pictures, we can see that the new car will have the latest design concept of Cadillac's electric vehicles, and the front face will be decorated by LED light sources.
In the interior part, you can see the panoramic sunroof composed of active color-changing technology glass, and there is a huge OLED screen on the center console, which is the most avant-garde design in the field of electric intelligent cars.
Although the car is based on the general BEV3 platform, it will be equipped with the power battery and electric drive technology of the Aoteneng platform, with a battery capacity of between 50-200 kWh, a cruising range of more than 644 km, an all-wheel drive and four-wheel steering technology, and possibly 350 kW fast charging technology.
Cash Careyd
In addition to the above models, Cadillac will also launch the Careyd EV, and GM's GMC will also bring a HUMMER EV model.
Stay price-performance to get a place
Judging from the types of new models, in fact, the range of American brand products is quite rich, covering not only conventional cars and SUVs, but also sports cars and pickup trucks. However, for the volume of models, how to increase competitiveness? I think that high cost performance is a good choice. Because the fuel models of the American brand give the impression that the configuration is rich, the materials are thick, and they are more durable, plus a large terminal discount, the cost performance of the vehicle is good.
Take the domestic Buick micro blue 6 as an example, its performance in terms of configuration is not outstanding, 518km CLTC mileage is only ordinary level, but with a relatively large discount, the final landing price is about 150,000 yuan, which makes the model have a certain cost performance.
And these new models will certainly be better than the Buick Micro Blue 6 in terms of product strength, so if you can maintain a reasonable terminal price, it is still very promising to open up the situation in the domestic market.
The "Iron Man" in the American brand has outstanding ability and strong firepower
Tesla's positioning in many American brands is somewhat similar to That of Iron Man, not only powerful, but also fierce. Several of its upcoming domestic models are actually niche models, whether it is a sports car, pickup truck or a Plaid model of more than 1 million yuan, it will not replace the position of the main sales force of Model 3 and Model Y.
And these two main models even if sold according to the current price, it has a strong combat effectiveness, if Tesla will reduce the price of these two models a little, then for many new energy models with a close price is a heavy blow.
Tesla's new entry model hypothetical diagram
However, these two models can only be regarded as "ordinary bullets" in Tesla's hands, and the real killer is the entry-level model that Tesla will launch in the future, because the price of this model will be less than 200,000 yuan, which is enough to shake the entire new energy vehicle market.
summary
It is not difficult to predict the market performance of American brand electric vehicles after entering the domestic market in a big way, Tesla will still be the protagonist, and other brands occupy a certain market share, which is also closer to the current pattern of independent brands. If The American brand wants more market share, it may only be able to work the cost performance. However, in terms of sports cars and pickup models, the choice of American brands is greater, so American brands should also make good use of their own advantages and have more strength in this part of the market.