In recent years, the new forces of car manufacturing have come into being under the outlet of intelligence, and have become the focus of attention of the industry with the rapid rise, even in the capital market, they are also mixed up, with the brilliant "PPT" to win all kinds of capital to chase investment, so in a short period of two or three years to show a thriving scene.
However, after the ebb tide, Fang knew who was swimming naked, and the new car-making forces that had swarmed into this market were not much left. In addition to the "Wei Xiaoli" we are familiar with, there are still car companies such as Nezha and Zero Run that perform well, while more brands have basically faded out of our sight, such as Sailin Automobile.
According to relevant media reports, Sailin Automobile is now being listed for auction. It is reported that the auction target was once named Rugao High-tech Entrepreneurship Service Co., Ltd., the company was established on July 10, 2009, the registered capital of 10 billion yuan, the scope of business involved in the automotive industry technology research and auto parts manufacturing. Through the basic information combined with the public pictures on the online shooting platform, it was found that Jiangsu S Automobile Company is Jiangsu Sailin Automobile Investment Co., Ltd. (hereinafter referred to as "Sailin Automobile").
Regarding the Sailin brand, I believe that netizens who like American cars will not be too unfamiliar, the brand was founded by former American racing driver Steve Saleen (Steve Sarin), which is mainly known for modifying models such as the Ford Mustang. Of course, the most well-known model of the Sailin brand is the Sailin S7, an American supercar born in 2000, and its unique appearance and exaggerated performance have brought it a lot of influence.
In 2014, Wang Xiaolin reached a strategic cooperation with the well-known American supercar brand Sailin to bring this brand into the Chinese market, and in 2016, he invested in and built a factory in Rugao, Jiangsu Province, and decided to domestically produce some of its products. However, it is more surprising that the first car launched by Sailin into The country is Sailin Maimai, which is neither a car nor an SUV, but a pure electric mini car, for this type of model, generally only used for urban commuting, basically can not be driven at high speed.
Although in fact, the scooter is indeed very hot in the current market, due to its small size, cheap price, green card and so on, resulting in such models in the past two years by consumers. The most typical example is the Hongguang MINI EV, which quickly seized the new energy sales crown position of Tesla Model 3 after listing, until now, monthly sales of 20,000 or 30,000 is also an easy thing.
But it should be known that Jiangsu Sailin Automobile is under the banner of supercar, which means that the models launched by this brand will inevitably be mainly tall, how to be a high-end model, but people handed over a low-end model like Maimai, and the grade is low in an instant. Not to mention that this micro-electric vehicle is still very expensive to sell, according to the price of online inquiries, the subsidized after-sales price of Sailin Mai mai is 158,800-16.88 million yuan, and its cruising range has reached 305km, which is a two-door two-seat sedan.
Undoubtedly, Sai Lin Automobile handed over a model like Mai Mai, it is indeed difficult for others to see its sincerity, because the price alone is enough to make consumers give up on it, after all, there are so many new energy models, who will spend more than 100,000 yuan to buy a two-seater and cruising range of more than 300 kilometers? Conversely, isn't BYD's DM-i fragrant? As long as more than 30,000 Hongguang MINI EVs are not fragrant? Isn't that really hilarious?
Of course, today's consumers are really rational, and no one buys Mai Mai. It is reported that shortly after the listing of this mini car Mai Mai, the Flagship Store of Sai Lin Mai Mai Automobile Tmall was cancelled and closed, and the actual number of transaction orders has long been a mystery. It is worth mentioning that earlier there was also the news of the Mai Mai fracture sale, and the price was as low as 30,000 yuan. But even so, Sai Lin Mai Mai is still unattended, as of the end of May 2020, Sai Lin Automobile sold a total of 27 Mai Mai, which is a big surprise.
Editor's note
Due to the promotion of energy conservation and emission reduction pressure and the support of national subsidy policies, all kinds of capital have been frantically poured in. However, there may not be many people who really want to build cars, and even many of them have the mentality of "cheating and making up". Therefore, when the new energy vehicle market is regressed, many car companies that are fishing in muddy waters have gradually surfaced, and car companies without core competitiveness have gradually closed down.
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