Another "new force" that has fallen.
Recently, on the Ali auction platform, the Nantong Intermediate People's Court updated an auction information about "Jiangsu S Automobile Company". It is reported that the company was established on July 10, 2009, with a registered capital of 10 billion yuan, and its business scope involves technical research in the automotive industry and auto parts manufacturing.
After comparing the basic information of the subject matter and the public pictures of the online shooting, it was found that Jiangsu S Automobile Company was the once popular Sailin Automobile. According to the announcement page, some of the brand's assets will be auctioned on May 30, 2022 at a starting price of nearly 2.38 billion yuan. In view of the imminent imminent legal shooting, the fate of Sailin Automobile will officially end from now on.
The "supercar" gene
As a new force car manufacturer, the Sailin brand is not starting from scratch. According to public information, the Sailin brand was founded by Steve Sailin in 1983, and started with the modification of Ford Mustang, and its business is mainly based on american high-displacement muscle cars as prototypes to carry out high-performance modifications or provide high-performance modifications; in 2014, Wang Xiaolin acquired the Sailin brand; in 2016, Jiangsu Sailin was officially established.
"Entering the Chinese market is to let more people play fun supercars."
In July 2019, Sailin Automobile held a grand "Brand Night" event at the Beijing Bird's Nest. At that time, the new Le Mans version of its flagship S7 S7 was unveiled with Hollywood movie superstar Jason Statham and a number of international racers, setting off a high-profile supercar in the Bird's Nest.
Wang Xiaolin, chairman of Sailin Automobile, said with great confidence at the ceremony: "If a car, the performance of porsche 718, is even higher than the 718, but the price is half of the 718, or even more than one-third, I believe that this market size will show ten times and twenty times growth." ”
Entering the market in the name of supercar, Sailin Automobile vigorously promoted its pure American supercar pedigree, trying to hit consumers with a tall brand image. However, the real answer sheet that Wang Xiaolin handed over to the Chinese automotive industry is a short shape that looks like the product of the old scooter, Sai Lin Mai.
According to reports, maimai's comprehensive working condition cruising range is 305km, and the price range after subsidy is 158,800-168,800 yuan, which is nearly double the price of baic motor new energy Lite R300, Euler R1 and Chery new energy small ants with the same positioning.
At that time, the outside world not only questioned Mai Mai's incompatibility with the concept of supercar, but also dug out the source of Mai Mai.
According to public information, the predecessor of Maimai was actually the Mycar electric vehicle launched in 2009 by the Hong Kong Polytechnic University and the Hong Kong car company EuAuto, and the initial design was a low-speed electric vehicle, which Wang Xiaolin purchased through its GTA company. But Wang Xiaolin claimed that Maimai had nothing to do with the Mycar electric car and was a "performance troika".
However, the market does not buy the bill. During the 2019 Double Eleven period, the Mai Mai customized version was officially sold on the Tmall platform, but before it was two months, the Mai Mai Tmall flagship store was closed, and only 9 orders were completed at that time.
"Compared with the same level of products, the competitiveness of Sailin Maimai products is not outstanding, and the price is too high for consumers to accept, although it is only sold at a low price of 30,000 yuan in the later period, which does not help." It has been reported that in Beijing, Maimai's sales method is to pay 118,000 yuan first, and then return it in the form of 2,000 yuan per month for 3 years, until the actual price is only 30,000 yuan. In Shanghai, Maimai's sales staff did not even know that the car had not entered the "small catalog" of new energy vehicles in Shanghai, that is, it was not eligible to hang up the new energy green card.
After the defeat of Mai mai, Sai Lin Automobile's new car plan also came to a standstill. According to the planning of Sailin Automobile, after the launch of the Maimai model, the coupe S1 and the electric SUV Mike will be launched successively, both of which will be launched in 2020, but until they are listed for auction, the two models have not landed.
A farce
"Sailin may not really be building a car."
Storytelling has always been Wang Xiaolin's most skilled "unique skill", in his own major website profiles and materials, affixed with a variety of glory labels, "global recommended Chinese business leader", "Wall Street Chinese top lawyer", "full-level international racing license", and countless major honors.
However, when entering the car-making circle, it is often reported that "the biggest fraudster in history" and "Wang Xiaolin who will buy tickets tomorrow" are often reported.
A real-name whistleblower letter terminated Sai Lin's story.
In April 2020, Qiao Yudong, a former legal officer of Sailin Automobile, sent a document to report Thatcillin Chairman Wang Xiaolin, in this 4,000-word whistleblower letter, directly pointed out that Wang Xiaolin was suspected of false technical investment and suspected of embezzling huge amounts of state-owned assets. The technology with a cost price of $500,000 and $20 million was invested in 5.5 billion yuan and 1.1 billion yuan respectively, infringing on the rights and interests of state-owned investors and leading to the loss of billions of yuan of state-owned funds.
Qiao Yudong said that the so-called five major shareholders of Sailin Automobile, in fact, only the state-owned shareholder Nantong Jiahe has real money and silver, and the remaining four are all shell companies controlled by Wang Xiaolin, holding the company's equity in the name of "technical contribution".
It is worth mentioning that under the aura of huge capital and fame and fortune, the early Sailin became a star project of the local government. In order to introduce Sailin, the Rugao Municipal Government provided a full range of services, especially early financial support. According to public information, Nantong Jiahe Technology Investment and Development Co., Ltd., a state-owned enterprise in Rugao, is the largest shareholder of Jiangsu Sailin.
However, in the face of the performance of "burning up 6.6 billion yuan and only selling 31 cars", Nantong Jiahe's attitude has changed.
In June 2020, due to a loan dispute with Nantong Jiahe, the Nantong Intermediate People's Court seized all the assets of Sailin Automobile Shanghai Branch and the Jiangsu factory, and was exposed by the media to the resignation of middle and senior managers, arrears of wages to employees, etc. In July, Wang Xiaolin was accused of providing false certification documents and using his position to embezzle huge amounts of funds from Jiangsu Sailin, and was criminally filed by the police.
With the fermentation of the incident, Sailin Automobile fell into the predicament of capital chain rupture, operation stagnation, and employee departure from the tide, and Sailin Automobile basically existed in name only.
Wang Xiaolin was only trapped in the United States because "it is difficult to find a ticket for the epidemic", and the last public response to the media was in early July 2020: "I don't plan to return to China for the time being, and it is pointless to go back now." ”
In this regard, the outside world is not cold, and the label of "next Jia Yueting" seems to have been added.
Once an overnight fame, the limelight is no different; now it collapses in an instant, and people go to the empty building.
Perhaps, from the day Sailin was founded, the declining American auto brand was destined to become a farce. In fact, the car market has never lacked "good-looking" stories, and behind the folding of the new forces of car manufacturing, the biggest hard injury is that the mind is not on the product.