The epidemic in 2021 is uncertain, the automobile market is also deeply affected, and the shortage of chips has seriously disrupted the pace of major car companies. In particular, the monthly sales of joint venture car companies have fallen for a long time.
However, the severe market environment has also forced car companies to continue to optimize their market strategies and strengthen their system strength, so the overall results in 2021 are not bad, such as Toyota's annual sales in China to reach a new high, while Honda's market performance is also relatively high. Today, let's take a detailed look at the 2021 report card handed over by Japanese car companies such as Toyota, Honda, and Nissan.
Toyota China: The only Japanese car company to see sales growth
Toyota China is the only major Japanese brand to achieve positive year-on-year sales growth in 2021, with new car sales in China reaching 1.944 million units, an increase of 8.2% year-on-year, a new high for nine consecutive years. In this report card, FAW Toyota contributed 86 vehicles, which also increased by 8% year-on-year, while GAC Toyota contributed 840,000 vehicles in the whole year, an increase of 11% year-on-year. In addition, Lexus also sold more than 240,000 new cars.
Being able to achieve record high sales results in a core-starved environment is a demonstration of Toyota China's strong institutional strength. In addition, Toyota China has launched many new cars in 2021, basically bringing a new model in two months, including Asiatic Lion, Lingshang, Lingfang, the new generation Highlander, Crown-Lufang, Xena and so on. These new vehicles, including cars, SUVs and MPVs, will improve Toyota's product layout in China and greatly enhance its market competitiveness.
Many of the new cars on the market in 2021 are star models, such as the fourth-generation Highlander, which only entered the market at the end of June, and until the end of 2021, the cumulative order volume has approached 60,000 units, and the market popularity is very high. However, the sluggish sales of some models are also a reality that has to be faced, and the high voices of Models such as Asiatic Lions and Xena have not been converted into high sales. In 2022, the market strategy of some unpopular models will be changed.
Entering 2022, Toyota China has brought many new cars, and as of now, it has launched two models, Feng Lanta and Weisa, which are expected to help the brand's sales continue to rise. In the future, Toyota China will also strive for electrification, as early as last December, Toyota Motor exhibited 17 pure electric vehicle models in one go, and said that it would launch 30 pure electric new cars by 2030. In addition, Lexus will become a pure electric brand, in Europe, North America, China to achieve 100% pure electric, perhaps in 2022 toyota in China to vigorously promote pure electric vehicle models.
Honda China: With total sales of more than 1.5 million units, honda will make electric efforts
Looking at Honda China, the cumulative sales volume in 2021 is 1.5615 million units, down 4.0% year-on-year. In this regard, Honda Motor said that the main parts shortage affected the brand sales, and the lack of core problems caused headaches. In the view of car buyers, the lack of new car launch is also an important reason.
In 2021, Honda Automobile launched a new Civic, model, mid-term redesign of Accord, mid-term redesign of Yingshipai, mid-term redesign of Odyssey, mid-term redesign of Alexandre and so on. The SUV model basically has no new cars, which also loses a certain amount of traffic. Then, in the case of consumer income affected by the epidemic, it is inevitable to choose brands with higher traffic and better overall performance.
Specific to Honda's two joint venture brands in China, Guangqi Honda sold 768,200 units in 2021, while Dongfeng Honda sold 793,300 units, and the gap between the two is not large. In terms of models, accord is the shoulder handle model of Guangqi Honda, with cumulative sales of more than 200,000 vehicles in the whole year, followed by Haoying with 166,200 vehicles. As for Dongfeng Honda, the highest-selling model is the CR-V, which won 222,300 units in 2021, accounting for 28% of Dongfeng Honda's share, followed by Accord's 201,300 units.
Entering 2022, Honda has not yet brought new models, but there is news that it will launch a pure electric model e:NP1 in the spring. In the future, it is estimated that Honda Will Vigorously Pure Electric Vehicles, last year has released an electrification strategy, launched a new pure electric brand "e: N" and a new intelligent and efficient pure electric architecture e: N Architecture, and said that in the next five years will launch 10 pure electric vehicles in the Chinese market, that is to say, in the future, Honda Automobile may bring a variety of new energy models like Toyota Motor.
Nissan China: Two major sectors, Xuanyi is the sales king
Unlike Toyota and Honda, Nissan's sales in China include passenger cars and commercial vehicles, with specific sales figures of 1.3815 million units, down 5.2% year-on-year. From the perspective of the two major sectors, passenger cars performed the best, Dongfeng Nissan and Venucia sold a total of 1.1349 million new cars, and the total sales of Dongfeng Motor Co., Ltd. and Zhengzhou Nissan were 234,300 units.
In terms of passenger cars, Xuanyi is still the king of sales, with cumulative sales of more than 510,000 vehicles from January to December, of which the terminal sales in December also reached 50,000, which is estimated to become the best-selling passenger car of the year, and the reason for Xuanyi's sales of Changhong is related to outstanding product strength, greater brand influence, and perfect service channels.
As for the other models, the seventh-generation Tianlai sold 163,700 units in the whole year, and the Qashqai sold 161,200 units. Dongfeng Nissan Venucia retailed 87,800 vehicles, an increase of 11.6% year-on-year, and the annual sales target was achieved.
In January this year, Dongfeng Motor Co., Ltd. announced that Dongfeng Infiniti as an independent business headquarters into dongfeng Nissan's management system, this brand adjustment, not only conducive to Infiniti to get better development, but also can make Dongfeng Nissan product brand matrix more perfect, can be in the high-end, mid-end and independent three major areas of all-round layout, Infiniti, NISSAN, Venucia three sharp blades will help Dongfeng Nissan to obtain more market share.
Mazda China: With a total of 184,000 vehicles, mazda china will actively push new vehicles
Finally, let's look at Mazda China, its popularity in the domestic market is no longer the same level as Toyota, Honda, Nissan three Japanese brands, but for consumers who like the fun of driving, Mazda's models can also be summarized into the Zhenxiang series, but this part of the population is a minority.
In 2021, Mazda China's sales are not high, only 184,000 units, down 14.3% year-on-year, and factors such as few sales outlets, few products, slow new launches, and high model prices limit Mazda China's market heat. At present, Mazda's sales in China are mainly supported by Axela. Cumulative sales of the car were 90,700 units, compared to 26,100 units for the CX-5 and 17,300 units for the CX-30. As for the sales volume of FAW Mazda's models, the official did not announce it.
It should be said that in 2021, Mazda has undergone major changes in China, FAW Mazda is merged into Changan Mazda, and the (new) Changan Mazda will be changed to a joint venture jointly funded by Changan Automobile, Mazda and China FAW, and this adjustment can better realize Mazda's planning and layout of new products and strategies in the Chinese market, and the force will be more focused.
Earlier, Mazda Motor also announced a new plan to launch a total of five crossover SUVs between 2022 and 2023, including the CX-50, CX-60, CX-70, CX-80 and CX-90. They should boost Mazda's market performance to some extent.
In the face of a difficult market environment, different attitudes of car companies will create different results, Toyota China will vigorously launch new models in 2021, and the market heat will continue to rise, which will effectively translate into sales. Other brands may be affected by multiple factors, and the pace of pushing new ones is significantly slower, which also loses market share. Nowadays, the phenomenon of rolling up in the automobile market is becoming more and more serious, and if you want to get the ideal results, you must actively embrace the market at all times and continue to optimize the attitude of comprehensive strength, otherwise it will gradually be forgotten by consumers.