Aldoguchi and his second wife Bruna and their daughter
"Don't be a maid for a wayward man."
This is the advice of the second-generation head of the Gucci family, Aldo Gucci, to a female subordinate who has a conflict with her fiancé.
The fashion king's "chicken soup" is domineering and has inspired many women to be independent and self-reliant, but few people know that this woman who drank "chicken soup" became Aldo's underground lover for 25 years after breaking her marriage contract.
Aldo Gucci, once the child whom all Italians and even all generations of entrepreneurs prayed to God for, ended up being the loser of dog blood infighting.
Aldo is the oldest of the sons of Gucci brand founder Gucci O Gucci who has survived to adulthood and is the second-generation president of The Gucci brand.
Unlike many of the losers' second ancestors, Aldo was a model of heirs, with excellent business acumen, a gift for design, and loyalty to his father.
Gucci's double G logo, which is now known to everyone, is promoted by Aldo and evolved with the "double G" in his father's name Guccio Gucci as the main element.
Gucci trademark
World War II sparked a wave of bankruptcies for luxury European brands, and Aldo led the Gucci brand out of crisis with a keen eye and created classic pattern designs and bamboo bags that span the century.
In addition, the main contributor of the Gucci brand to cross the ocean to enter the American market is also Aldo, who upgraded Gucci from an Italian brand to an international brand with a forward-looking star effect.
With these hard deeds, Aldo stood out from the family competition and became the next boss of Gucci after his father.
But obviously no one is perfect, and the sharp mind and superb wrist in the career do not allow Aldo to have the same high emotional intelligence in other aspects.
The bamboo bag is a classic left by Aldo
Although for Italian men, especially Italian men in the fashion industry, Aldo is far from a playboy.
When he was young, Aldo, who worked hard for his career, although he had a mediocre relationship with his wife, he did not particularly mess with the flowers, but followed the tradition of having children, and was barely a qualified father and husband.
But once this kind of man who suppresses emotions cheats in middle age, he is as fanatical as an old house on fire, bringing devastating disasters to himself and others.
The old house of Aldo was set on fire by a pure and beautiful eighteen-year-old girl, Bruna Palempo.
Bruna was born into an ordinary family, her parents were tailors, so she grew up with a special interest in clothing and matching.
Aldo
At the age of 18, Bruna went to Gucci to interview at a brand store in Rome, hoping to find a job as a clerk.
I don't know if it was fate's arrangement, Bruna just in time for Aldo Gucci, the big boss of the company, to tour the store, so Aldo personally interviewed.
In fact, Aldo's personal interview for candidates is purely business, and the Roman store is of great significance to the Gucci Group, and even ordinary store clerks need to be strictly screened.
At first, Aldo didn't pay much attention to Bruna.
After all, as a big man in the fashion circle, he has seen too many beautiful women in decades, and although Bruna has dark hair and bright eyes and teeth, she is still an ordinary girl, far less than those supermodels and celebrities.
But a few minutes later, Aldo couldn't help but carefully read Bruna's resume again and carefully look at the young girl in front of him.
It turns out that although Bruna is young, she has a very keen sense of fashion, and she also has a young people's unique perspective on the new fashion trend after World War II.
The three Gucci brothers, Addo, Rudolph and Vasco
Aldo is a career-oriented workaholic, and what catches his attention is a clever mind and a unique professional perspective.
Aldo happily passed Bruna's interview and was impressed with her.
For some time afterwards, Aldo happened to be on a regular business trip in Rome, and he often met Bruna, whose progress and vitality fascinated Aldo.
Soon, Aldo promoted Bruna to work at his side, and kept sending flowers and gifts, and his intentions were no longer hidden.
Being pursued by her big boss makes Bruna very conflicted.
Gucci family photo
On the one hand, Bruna was impressed by Aldo's status, talent and ability, although the age difference between the two was more than 30 years, but this was Aldo's most attractive age, and she was not unmoved.
But on the other hand, the huge differences in age, status, and Aldo's married status deter Bruna.
So although the two became increasingly ambiguous, Bruna still did not accept Aldo's pursuit, but obeyed her parents' arrangement and became engaged to the person they chose.
Seeing his beloved girl engaged, Aldo was disappointed, but did not get too entangled, but retreated to the position of superior and subordinate, but still cared about Bruna every day.
Aldo's "retreat" made Bruna even more fond of him, believing that he had a gentlemanly demeanor, and the young girl completely forgot that the married man's pursuit of her was wrong from the beginning.
It is not that Bruna's watery YangHua is willing to degenerate, mainly because the fiancé arranged for her by her parents is really not on the table.
Italy, as a defeated country in World War II, has suffered a huge blow to the national economy and spirit, and many young men are drunk all day long, grumpy and depressed, and rely on bullying the people around them.
Bruna is a professional woman, naturally not as helpless as the silk flowers who are attached to the family and men, and her fiancé's mental control over her, although most of the time she is obedient but occasionally rebellious.
The relationship between the two deteriorated, eventually escalating into violence, and her fiancé began punching and kicking Bruna.
When Aldo learns of what happened to Bruna, he is distressed and anxious, and persuades Bruna to leave her tyrannical fiancé and not let her parents control her life.
Bruna, who was abused by her fiancé and discouraged by her parents and slime, was conquered by the tolerance and sense of security displayed by Aldo.
With Aldo's support, she plucked up the courage to break the marriage contract with her fiancé, and refused to succumb to the pressure of the family, leaving the conservative original family.
If Bruna concentrates on her career and works with peace of mind, even if she does not break through, she will be able to live proudly and honestly as an independent woman.
But the influence of her original family on Bruna was still very deep, she did not have the courage to break through the cocoon into a butterfly, and eventually just turned from her parents' wings into Aldo's arms.
Bruna became Aldo's underground lover for 25 years.
It was as if she had accepted a rough fiancé under the arrangement of her parents, and now Bruna was in Aldo's gentle trap, willing to hide in the shadows and be a mistress who could not be on the table.
The Gucci family, as old-school Italians, attached great importance to the family, and Aldo's wife was also recognized by her in-laws.
Therefore, Aldo did not dare to divorce directly against the Italian social customs and family traditions, and Bruna was also infected by him, feeling lowly and did not dare to appear in public easily.
The more time passed, the deeper Bruna became, even morbid, in accepting this underground identity, when she secretly had a spanking after she conceived her first child with Aldo.
This was a great irritation to Aldo, the two had been together for a long time, Bruna was not a whim plaything for him, and he was determined to stay with Bruna.
At this time, Italy was no longer the era of divorce as a "social death" in Mussolini's shadow, and Aldo changed his view of marriage a lot because he expanded Gucci's career map to the United States.
He began to unscrupulously take Bruna out of the hidden "Golden House" and introduce her as a formal partner to clients and social circles around the world.
Bruna was still a promise at first, but in the end she could not resist the temptation of the sun, and soon adapted to these public appearances, and she was also comfortable and generous with people.
Aldo was very happy with her performance, after all, his wife, as a traditional housewife, rarely participated in his business occasions and was not able to cope with these scenes.
Looking at Bruna's increasingly vivid face, Aldo decided to formally divorce and marry Bruna.
Aldo consulted a lawyer to discuss the divorce, which was a huge trouble because his wife, Olwin, was an innocent victim of no fault and bore him several children.
Olwin didn't want a divorce at all, she was already over the age of a flower armour, what was the use of divorce at this time, she and Aldo's children of course also supported their mother.
Aldo is a well-documented adulterer who, once in divorce proceedings, is pickpocketed by his wife's lawyer.
Although Aldo wanted to get a divorce, he didn't want to pay too much, and just when he was at a loss, his lawyer suddenly discovered a surprising fact.
It turned out that Aldo's wife, Olwin, had once worked as a maid of a Greek princess, and she and Aldo met in England and later married.
Italy was in a political chaos phase at the time, and the two married in the traditional way, but were not registered according to the law.
That is to say, Aldo and Orvin have only been cohabitants for decades, and are not legally married from a legal point of view.
Aldo doesn't need a divorce at all, he's "single" in the legal sense and is free to marry Bruna.
This discovery surprised Aldo, who did not hesitate to inform the family, and completed the marriage registration with Bruna, officially becoming a husband and wife.
Aldo's overly mean behavior towards Orvin, although it saved him from bleeding in the divorce lawsuit, also chilled the hearts of his own flesh and blood.
A wife who had accompanied him for decades and bore him children made him use legal loopholes to abandon him, just to marry a young new friend.
Such an act is difficult for even Aldo's own sons to accept, and although Aldo is cruel to his ex-wife, he still prefers his sons.
In order to appease his sons, Aldo made a decision that he would not regret in the future.
Paul Gucci
It turned out that the founder of Gucci, Gucci O Gucci, was very patriarchal, and his eldest daughter worked as a cow and a horse for the family business for decades, but in the end, the company shares were completely without her share.
Gucci the Elder divided the shares in the family business into three equal shares, divided equally between Aldo and his two younger brothers, Vasca and Rudolf.
Because Vasca had no descendants, when he died, Aldo and Rudolf bought back a third of the shares from his widow, and the two divided them equally, each accounting for 50%.
Rudolf Gucci
Rudolf is the younger brother and his contribution to the family business is far less than That of Aldo, so although the two have the same shares, Rudolph always took the lead in his elder brother when he was alive.
Thus Aldo, during Rudolf's lifetime, was in great power in The Guccirie, and was absolutely in control.
So when Aldo caused dissatisfaction among his own sons because of the divorce lawsuit, in order to win back the hearts of his sons, Aldo took out 10% of the shares and divided them equally among the three sons.
After dividing up the shares, Aldo also promoted his sons to corporate executives, hoping to use money and prospects to smooth out the resentment caused by abandoning their mother.
However, how can the hatred of hurting and humiliating the mother be eliminated by money, and some of Aldo's sons are hidden, and some of them openly pull out the anti-flag, and have since been specifically opposed to their father and uncle.
Rudolf and Aldo were very closely related, even far beyond Aldo and his sons.
Maurizio Gucci
So when Aldo's son Paul and Rudolph had a disagreement over official duties, Aldo sided with his brother and instead sent his son Paul to the United States.
Paul, who had been the most dissatisfied with his father because his mother had been abandoned, now had a new vendetta against his career.
After Paul arrived in the United States, he created the brand "Gucci Plus" without authorization, whether it is an image or a work, it is very similar to the family brand, and the marketing is more under the banner of the Gucci family.
This strange thing about his son copying Lao Tzu made Aldo intolerable, and after persuading him not to be filial to his son, he simply sent Paul to court and snuffed out the small spark of this "biological cottage".
Up to this point, the father and son of Aldo and Paul are completely opposed to each other, and the hatred between them is extremely deep, not at all like the biological father and son, but like the wrongdoers of the world.
Paul's affection for Aldo and even the Gucci family has disappeared, and he has become a time bomb in the family, from time to time to be a demon, and even fight with his family.
At one of the Gucci Group's top-level meetings, Paul, a shareholder, ran down the street covered in blood and filed charges that his father, brother and cousin had beaten him.
These little fights were completely unable to shake Aldo's authority and his alliance with Rudolf, so the old brothers regarded him only as a scoundrel for their children and grandchildren.
Obviously they underestimated Paul's resentment, he did not care about his father, uncle's affection and everything in the family, and after seeing that small things were not enough to be angry, Paul let go of the big move.
First Lady Jacqueline Kennedy and Gucci designed the classic bag specifically for her
It turned out that the Gucci family took advantage of the advantages of multinational conglomerates in their operations and evaded taxes all year round, and Paul, as a senior executive of the company, also managed both Italy and the United States.
With the aim of inflicting eight hundred wounds on his own, Paul reported the tax evasion of Aldo and Rudolf to the authorities.
Naturally, this kind of tax evasion investigation will not be completed overnight, making Aldo and Rudolf pay the price, but the scandal is enough to make them burn.
It didn't take long for Rudolph to die, and all that he left behind was inherited by his only son, Maurizio, who was 50 percent of the Gucci Group, and Maurizio became the largest shareholder.
Originally, Aldo did not take Maurizio seriously, and Rudolf disciplined his son too harshly since he was a child, resulting in Maurizio being very introverted and not having a good relationship with his father.
Maurizio
When Maurizio became an adult, because he married Rudolf's unsatisfactory wife, he even became the door-to-door son-in-law of his wife's family for a while, or Aldo gave him a job and help.
Even if such a hairy boy gets the most shares, Aldo does not think that he can turn over any storms, but he can't even figure out his own son, let alone a nephew, so he overturns the car again.
It turned out that Maurizio had become an ally with Paul, and although Rudolf was dead, the investigation into Aldo's tax evasion was still ongoing.
And because of the increasing evidence, even if it is a closed family business like Gucci, it is difficult to suppress the dissatisfaction with Aldo.
Gucci silk scarf
Maurizio and Paulo, who together have more than 53 percent of the shares, have joined forces to strip Aldo of his position and kick him out of Gucci on the pretext of a tax scandal.
At this time, Aldo was nearly eighty years old, and in his old age, he was completely betrayed by his nephews, which made him feel very cold, and he could only feel warm when he returned to Bruna and was with his beloved wife and daughter.
However, Paul's revenge on Aldo is far from over, and At the age of 81, Aldo finally went to jail for a year for Paul's tax evasion report, and even Bruna did not escape prison.
The imprisonment of his father and his stepwife did not satisfy Paul, who had already killed the red eyes, and no one in the Gucci family could escape.
The next thing Paul had to keep an eye on was his former ally Maurizio.
Failing to deliver on their promise when they joined forces, Paul repeated the trick and used his family secret to send Maurizio to prison.
Maurizio certainly did not sit still, and his infighting with Paul eventually sent the Gucci family to a dead end.
Maurizio is worthy of Being Aldo's nephew, and the way to appease his opponents is the same, that is, to give money, his own money is not enough, then find foreign aid.
Maurizio's real purpose was to buy shares of Aldo and his sons at a high price, and he himself took power as a member of the family of the founder of the company and 50% of the shares.
He found Investcorp, an investment bank in Bahrain in the Middle East, and the oil tycoons threw a lot of money, and Aldo's three unfilial sons could not withstand the silver bullet offensive and sold their shares.
Maurizio lured the wolf into the house of the gold bank
After his release from prison, Aldo was discredited, auctioned off a lot of real estate to pay off his debts, and eventually sold his shares in order to leave enough property for Bruna and his young daughter.
In this regard, the second generation of the Gucci family leader Aldo is completely out, and they have nothing to do with the Gucci brand.
He lost his reputation, turned against his son, and eventually did not even keep the shares left to him by his father, even with Bruna's warm company, Aldo could not support it any longer.
In 1990, at the age of 85, Aldo Gucci closed his eyes forever and went to see his father and brothers with endless remorse.
In fact, Aldo is still lucky, because when he died, although the Gucci brand had nothing to do with him, it was still in the hands of Maurizio and was still the property of the Gucci family.
But not long after his death, Maurizio sold all his shares to Investcorp for poor management, and he himself was killed by his ex-wife two years later.
Paul, on the other hand, died in the same year with endless resentment after failing to start a business and squandering the money from selling his shares.
Gucci's old flowers and prints are the masterpieces of the Aldo Rudolph brothers
As a result, the Gucci family completely lost everything about the Gucci brand, leaving only the "double G" trademark, classic old flowers and bamboo bags created by Aldo for Gucci.
If he knew what was happening behind him, would Aldo regret it more, regret it more, or would he feel a hint of revenge?
No one knows, because these few people who ignore family affection and morality, kill to the death, and finally cut off everything are dead.
Just like the official website of the Gucci brand, there is not a word about the founder's family.
It's white, it's clean.