About two or three years ago, the Matthew effect of China's car market began to gradually intensify. Intuitively, in the case of a small cake, the first-line head car companies have eaten most of them, and the second- and third-line car companies can only go hungry.
Nowadays, with the shortage of chips and the product pressure of first-line car companies, the life of second- and third-line car companies is even more difficult. Although I dare not say that I can't open the pot on the basis of the poor, it is absolutely quite difficult compared with the past.
Today, let's take stock of the sales performance of these second- and third-tier joint venture car companies in 2021 to see how they are mixed? Is it like the title of the article says, although the days are hard, but still grit their teeth and hold on?
Changan Ford: Keep the clouds open to see the moon
In 2021, Changan Ford's cumulative sales volume was 305,000 units, and on the basis of the sales volume of 210,000 vehicles in 2020, it achieved a 20.29% increase year-on-year. Under the background of the era of chip shortage, Changan Ford has shown a warming momentum.
In 2021, Changan Ford has redesigned a number of fist models to enhance its competitiveness in the market, and launched a number of heavy models including Ford EVOS and Mustang Mach-E, showing Chinese consumers Ford's boldness in the era of the new four modernizations of automobiles, and also allowing the public to see that Ford not only has control advantages, but also does a good job in the field of intelligence and technology.
It can be seen that "more Ford, more China" is not an empty phrase, but has initially shown its charm. To be sure, Ford in China has shaken off the trough of 2019 and is picking up at a rate of 20% per year, and it is not excluded that the pace will accelerate in 2022. For this once-large joint venture car company, it is expected that Changan Ford can use products that better understand the needs of Chinese consumers and more solid product quality to get more consumers' likes.
Dragon Cars: The Age of Awakening has arrived
At the end of 2021, DPCA officially announced that it had completed the annual challenge sales target of 100,000 vehicles ahead of schedule, and achieved positive year-on-year sales growth for 13 consecutive months.
Not easy! This data may seem inconspicuous, but for the Desperation DPCA, it is finally a relief, the vitality of the DPCA has been brought back, and the next step is to find a way to recover step by step.
At the model level, Dongfeng Peugeot's new 4008 and new 5008 have a new look, with the sincerity of increasing the price and not increasing the price, changing the pain points of the previous "top matching under the version". Dongfeng Citroen Versailles C5 X debuted as a net red, with the entry to enjoy the luxury of the product circle of countless fans, and now in the terminal market is still quite hot.
At the after-sales level, with the addition of the general manager complaint hotline, 2 small time limits to respond to customer demands; the opening of the "five hearts guard" service supervision hotline fast service feedback channel, after-sales service complaints this pain point has also been solved to a certain extent. All in all, everything is developing in a good direction, and the awakening era belonging to the DPCA has arrived.
Changan Mazda: Insist on being small and beautiful
Mazda, which is small and beautiful, is still mixing well in China in 2021.
Because in terms of sales growth, China has become the fastest growing market in Mazda's fiscal year 2021, with a year-on-year sales growth rate of 7.8% and the cumulative sales of 183953 units throughout the year are a beautiful report card.
Of course, a major event also happened in Mazda in 2021, that is, on August 24, the dust settled on Changan Mazda's acquisition of FAW Mazda, FAW Mazda was delisted, and its related models were merged into Changan Mazda for sale.
The two horses merged into one horse, aiming to create a stronger mazda. However, in terms of the brand's positioning and the 2021 model update information, it seems that there is no compromise to the popular route of two fields and one production, and it is still taking its own small and beautiful route.
Maybe this is Mazda's character, and its paranoia is carved into the bones. If the world were all cookie-cutter, it would be boring, and with a personalized presence like Mazda, it is also a more choice for consumers.
Hyundai Kia: The Koreans have to add oil
As of now, Beijing Hyundai has not released the complete sales data of the whole car series in 2021, but only announced the results of some models, such as the annual sales of the Elantra more than 130,000 vehicles, and the ix35 is 82924 units.
It can be seen that the basic disk of Beijing Hyundai is still there, the fist model can still output stable sales, and what Beijing Hyundai needs to do is to stabilize its basic disk, and then find a way to break through in other market segments.
Looking at Kia again, according to the latest data released by Dongfeng Motor, Dongfeng Yueda Kia's sales in 2021 were 163,400 units, a decline compared with 2020.
However, according to Hyundai Kia's global sales, it sold 6668037 new cars last year, and two of the brands are growing positively in markets outside of South Korea. It can be seen that it is not that the product strength of Korean cars is not enough, but there are some problems in marketing or localization, if these problems are solved, Koreans may be able to revitalize in China.
GAC Mitsubishi & Kwongfik: If you don't refuel, you won't have a chance
Among the second- and third-tier joint venture car companies in this inventory, in addition to DPCA, GAC Mitsubishi and Guangfeik may be at the bottom. But the problem is that the vitality of the dragon has been recovered, and GAC Mitsubishi and Guangfeik are not very optimistic.
GAC-Mitsubishi's cumulative sales last year were 66,006 units, down 11.99% year-on-year from 75,001 units in the previous year. Among them, the pillar model Oflande is the main reason for the decline in sales, although the three major pieces and mechanical quality of the sale are still competitive, but the interior is old and not liked by young people. At present, the urgent need to solve gaz-Mitsubishi is to replace Outlander, and I hope that it will come sooner and let the young joint venture car company return to the main track.
GAC FCA's overall sales last year were only 20,000 vehicles, down 50.33% year-on-year. If it goes down at this rate, maybe annual sales will become four figures. I have to say that this is the lowest trough of Guangfiq, whether it can survive this winter depends on how it plays its cards next.
【Conclusion】The more the cake is eaten, the less time is left for the second- and third-tier joint venture car companies, perhaps this is the real life of the current second- and third-tier joint venture car companies. However, although the days were hard, they still gritted their teeth and held on. What are your views and opinions on the above second- and third-tier joint venture sales in 2021? Welcome to leave a message with us.