Since Huawei officially announced that it will not build cars, it can be described as a continuous action in the industry. Whether it is Cyrus Huawei Smart SF5 or Polar Fox Alpha S HI Version, the slogans are shouted very loudly under the influence of Huawei, and the industry is full of voices. However, unlike the short-term pre-sale orders announced before the listing, SF5 and Alpha S do not seem to have achieved the desired results in actual sales.
Last year, this kind of "applause not seat" model is not a minority, we may wish to take stock. (In no particular order)
First place: Cyrus Huawei Smart Select SF5
In April last year, the long-established Xilis Huawei Smart SF5 was launched at the Shanghai Auto Show. Officials said that Xilis Huawei Smart Select SF5 orders exceeded 6,000 in one week of listing. With Huawei's golden signboard, SF5 is touted as a fiery anomaly.
In reality, however, sales of Cyrus's Huawei Smart SF5 seem to be far from expectations. From the end of May to November, when it was officially delivered, the SF5 sold a total of 6597 units, with an average monthly sales of only 1100 units, which seems to be far from the official statement that orders for the week exceeded the 6000 mark.
Recently, there was even news that SF5 was discontinued to make way for AITU to make way for M5. Although Huawei's official rumors said that due to the need for AITU to ask the world about the listing of M5, the booking channel of Cyrus SF5 was temporarily closed, and it was emphasized that "SF5 has not stopped production and plans to restart booking around the Spring Festival" at the same time.
But after all, there is no wind and no waves, if Xilis is not so unbearable, Huawei will not start another stove. M5 ahead of how not to comment, but Cyrus is afraid that it will be difficult to turn over.
Second place: Alpha S. Polar Fox
The Polar Fox Alpha S is a star model that Beiqi Blue Valley plans to spend a lot of money to create, and is a strategic product launched by Extreme Fox Automobile that strives to change the decline of the brand. In order to quickly gain market recognition, Polar Fox recruited Magna as a component manufacturer for Alpha S, which specializes in the supply of luxury brands.
However, the Polar Fox Alpha S was launched in April 2021, with only 6 units sold in the month, 231 units in May, 221 units in June, 137 units in July, 178 units in August, 421 units in September, 477 units in October, 444 units in November, and 500 vehicles are even the insurmountable mark of the Polar Fox Alpha S.
Faced with the dilemma of Alpha S, Pole Fox pinned his hopes on The Alpha S HI Version of Polar Fox. However, due to chip shortages, it was not until December 20 that the Alpha S HI version of the Polar Fox began to be delivered on a large scale. It is also with the delivery of the Huawei version that the sales of Jihu automobiles in December have improved slightly. In December, The Pole Fox Alpha S sold a total of 1186 units, breaking through the 1000 mark, and the Pole Fox official also took the initiative to announce sales with joy. You know, in the past, Jihu Automobile rarely took the initiative to announce sales.
I have to say that the Polar Fox car, which can be satisfied with 1,000 sales results, is indeed a bit sad.
Third place: Ling Shang
After seeing the sagittarius mixed in the A+ market, Toyota also couldn't help but launch two sister models positioned between Ralink and Camry - Lingshang and Asiatic Lion. "Corolla same engine", "hanging Sagittarius", as a new A+ class car given high hopes by Toyota, Ling Shang and Asiatic Lion have made sufficient efforts in the pre-market publicity, and the major V and auto shows are crowded with people, praising the listing and selling.
However, under the effect of the new car that has been fully publicized, Lingshang's sales in July were only 1915 vehicles, and subsequent sales continued to decline on the basis of 1915 vehicles, and by November, Lingshang's cumulative sales in 2021 were only 3954 vehicles. Ling Shang's total sales in 5 months could not even catch up with the fraction of Sagitar's monthly sales.
Fourth place: Asiatic lions
Compared with LingShang, the asiatic lion's life is better, and the sales volume reached more than 6800 vehicles when it first went public. But what is ironic is that Asiatic Lions even sold only 1 vehicle in September, with cumulative sales of 28,249 vehicles in 2021, with an average monthly sales of 3,138 vehicles. Asiatic Lion and Ling Shang together do not even sell enough sagittarius fractions, and the pre-listing threat of "hanging sagittarius" has also become a laughing stock in the industry.
In the final analysis, lingshang and Asiatic lion products are not strong. Ling Shang and Asiatic Lion are known in the industry as the elongated Lei Ling and Corolla respectively. Aside from the slightly longer wheelbase, Ling Shang and Asiatic Lion are not distinctly different from The Design of Leiling and Corolla. The 2.0L "Camry" same engine can not effectively attract urban car groups.
The most intuitive thing is that Asiatic Lion and Ling Shang are about 20,000-30,000 yuan more expensive than Leiling, and for consumers of family cars, this price difference is already quite sensitive. The price of LingShang and Asiatic Lion of about 150,000 yuan has also touched the position of many mid-level cars, such as Buick Regal, Mai Ruibao and other models.
Under the double squeeze of Sagitar and some joint venture mid-size cars, the marginalization of Ling Shang and Asiatic Lion is also reasonable.
Fifth place: Versailles C5X
Similar to the situation of the Extreme Fox, Dongfeng Citroen also strives to turn the brand around and launch the Versailles C5X. Everyone in the industry understands that this crossover that attempts to cut into a more segmented market is the key to determining the future direction of Citroën. This is not difficult to see from Citroën's efforts in marketing.
Since its launch in April this year, Citroën has held several marketing campaigns for the Versailles C5X. In November this year, Mr. Mao Chuangxin, general manager of Dongfeng Citroen, also took a helicopter to deliver new car keys to the owners of the Versailles C5 X.
Moreover, whether it is a forum or a weibo, Citroen seems not to allow netizens to say that the C5X's half point is not good, even if it is from an objective point of view to talk about advantages and disadvantages, it will be immediately buckled with the hat of "car black".
Not only that, citroën announced that the Versailles C5X pre-sale order is also creeping up. Not yet available, the Versailles C5 X has 12,000 pre-sale orders.
When the industry thought that Citroën had really created a blockbuster model, the actual sales of the Versailles C5X made everyone have to recognize the reality.
The Versailles C5X sold only 1,162 units in the first month of delivery, 2,499 units in October, and by the end of November last year, a total of 8,231 new cars had been sold, with an average monthly sales of only more than 2,000 units, which seemed to be the opposite of the hot scene at the time of the pre-sale.
It's not hard to see that the Versailles C5X seems to be playing the same trick as the Ciris SF5.
Sixth place: Star Path Moon
Starway Is Even More Outrageous than Versailles and Cilis, with news that pre-listing orders exceeded 20,000. However, the total sales volume from September to November was only 1273 units.
The first thing to say is the shape of the moon, although the aesthetic of this thing is a matter of opinion, but the online spit on the shape of the moon is still far greater than the praise. Everyone's statement can be summed up in one word, "soil".
Nearly 5 meters long body size, Chery's self-developed 2.0T engine, four-wheel drive and seven-seater. The parameters of the Star Path Moon do not look bad. But it is equipped with a poor reputation of the wet dual clutch transmission, to know that the same price of Trumpchi GS8 also has a 2.0T engine, equipped with Aisin 8AT gearbox, so it seems that the moon has no cost-effective advantage.
In addition, Chery's high-end brand influence is really difficult to say, whether it is Ruiqi, Weilin or Qoros and Xingtu, the sound is as small as ever. The lack of brand influence may also be the main reason why Xingtu can't sell for the month.