Known as shouldering the heavy responsibility of family quality, the moon is still dismal after a year of listing, in the eyes of the market, the moon is not too noteworthy model, even if its price is really not high.
As a very large medium and large SUV, the price of the month is placed in the range of 200,000, strictly speaking, the price is not very excessive, but from the sales volume of the past year, the stable sales of hundreds of units, I can only say that there is a weak influence in some circles.
The 200,000 class is not a very high-end passenger car market at present, and the strong people who emerged in the past two years have got a good report card in the market of more than 200,000, and the tank 300, Xiaopeng P7, Ideal ONE, ES8 and other models have achieved big victories in the new track.
To put it in good conscience, the difference in monthly sales does not mean that the sales volume is poor.
The track is not well chosen, or the moon is born for the traditional energy track, so that he is a competitor everywhere in the 200,000-level market, the joint venture brand matrix has begun to roll in, relying on a large size and strong power alone is not enough to attract consumers in a mature market with new brands and new roles.
You know, there is a strong brand, strong quality, and strong space opponents of Guandao, and there are hybrid model opponents such as CRV and RAV4 in the same level, and there are a bunch of opponents in the sequence of independent brands.
Admit the excellence of the moon, but also recognize the excellence of the opponent in this price range.
I believe that all consumers who can spend 200,000 yuan to buy a car are definitely not simply engine parameters, size parameters, but also more design recognition, brand accompaniment and whether it can fit the daily life of the car experience.
In all aspects, the parameters of the month are excessive, but only the brand companionship is very weak, many people often have distrust and distrust when choosing to consume, after all, the 200,000 budget is not a consumption area that just needs a consumer group, but more like improving the car buying group.
This part of the user is more picky, not in the performance of the picky, but the requirements of no short board, brand, comfort, technology, power, retention rate, design and so on.
There are several products that are very strong, but there are several shortcomings that are obvious.
The xingtu brand itself has several problems that need to be verified by history, such as brand culture, new brands can have, but can not appear in the traditional track, in recent years successful brands have achieved results in the new track, new energy is a huge driving force.
As a traditional fuel vehicle brand, Xingtu needs to use history to prove the excellence of its brand value to more people in order to sell to more people, and the Great Wall has built the Haval brand for 10 years to have today's achievements, relying not only on technology, but also on service, model inheritance and quality stability.
If Xingtu wants to do a good job, it needs to be prepared for long-distance running, after all, the brand is still one of the core needs of the current group to buy a car.
Many of Chery's high-end models are ill-fated, the reason is that they want to create brilliance in the high-end market by taking shortcuts, but it is clear that the waiting period of the market is very long, so that the former Qoros, Weilin, Ruiqi and today's Xingtu have encountered huge resistance.
This resistance does not come from the product, in fact, the product of Lanyue is very good, and it is difficult to open the brand recognition level, making it difficult to continue in the more high-end market.