Chip shortages continue, raw material prices continue to rise, the epidemic fluctuates repeatedly... The auto market is facing increasing challenges. It is gratifying that the automotive industry has not been "lying flat", although the Beijing Auto Show has been postponed and some car companies have been forced to stop work, but every link in the industry is still doing its best to ensure that the car market will not fall.
As the mainstay of the auto market, FAW Toyota has recently delivered a positive energy to the auto market. They joined hands with major first-line dealers to hold the "FAW Toyota Neighbor Gift Pet Powder Festival" activity during the May Day holiday, with tens of millions of resources investment, bringing consumers car purchase gifts such as "thousand yuan fuel card", "high replacement subsidy", "accessories upgrade package", etc. A variety of main models, including The Asian Dragon, Asiatic Lion, and Corolla, can enjoy exclusive car purchase privileges.
This is not a simple promotion, but a nationwide user care campaign. FAW Toyota aims at the pain points of consumers in terms of car purchase price, loan policy, after-sales maintenance, etc., and brings the most ideal car purchase solution to customers in the most realistic way.
Although the May Day local auto show was cancelled in a large area, FAW Toyota still did its best to stimulate the auto market, such a measure, more practical than the overwhelming advertising campaign, but also more accepted by the majority of consumers.
1
The advantages of the Asiatic lion are more than a large space
In order to experience how FAW Toyota is "pet fans", during the May Day holiday, I deliberately ran a 4S store. Of course, the more important reason is to accompany the brother-in-law to see the car, he has just started a family, want to buy a reliable quality car for the family, the budget is less than 200,000.
On May 1, my brother-in-law and I came to the FAW Toyota 4S store located in the south of Guangzhou Avenue. It may have arrived early, it was still raining, and there were not many customers in the store, but the sales consultant was ready for this "pet powder festival", and we took the initiative to come to greet us as soon as we entered the door.
"Good quality alone is enough? This requirement is inevitably too low! I said to my brother-in-law, "Now buying a car should pursue more value, and what has a higher comprehensive product strength under the premise of similar prices is a model with higher value." "And what I recommend to him is FAW Toyota's Asiatic Lion, for the simple reason that its overall value is higher than most joint venture A+ class sedans."
As the main model of the "Pet Powder Festival", the Asiatic Lion is placed in the most prominent position in the store.
"Now the store is engaged in activities, in addition to the basic discount, a 1,000 yuan fuel card is given, and there is an additional subsidy of 2,000 yuan for the replacement of the insured." The sales consultant was very enthusiastic to introduce us to the event policy.
Before the other party could finish speaking, the brother-in-law couldn't wait to sit in the back row of the Asiatic Lion. As a young man buying a car for the first time, his first concern is the ride space, but in my opinion, this is the last thing he needs to worry about.
The Asia lion's rear space (especially the longitudinal space) is comparable to that of B-class cars, not by reducing the length of the seat cushion or the thickness of the backrest, but by relying on a longer wheelbase than its class. Its wheelbase reaches 2750mm, which is longer than the mainstream A+ class cars on the market, such as volkswagen Sagittarius, before the launch of the Asiatic Lion, it was the representative of the long-wheelbase A+ class sedan, but its latest model has a wheelbase of only 2731mm, which is 19mm shorter than the Asiatic Lion.
The Asiatic Lion has the largest 980mm of rear longitudinal space and the right seat cushion length for an excellent ride.
The longer wheelbase not only brings more ample riding space, but also optimizes ride comfort to a certain extent - the weight distribution of the vehicle is more uniform, the driving stability is better, and the distance between the front wheels and the rear seats is relatively longer, and the road bumps felt by passengers are relatively lighter.
Longer wheelbases often mean better ride comfort. Not only does The Asiatic Lion have a longer wheelbase than its main competitors, but it also features large rims and low flat ratio tires (the top model has a 225/40 R18 tire specification) to further improve driving stability.
Long wheelbases certainly have many benefits, but this is just one of the many advantages of Asia Lions' products, and unlike those cars that only focus on creating large spaces but ignore the driving performance, it can allow passengers to "sit comfortably" and drivers to "drive happily", which is closely related to its advanced body architecture technology.
2
Hard power is in line with the brand flagship
The Asiatic Lion is known as the "Little Asian Dragon", not only because their names are similar, but more importantly, they are both based on the Toyota TNGA architecture, have the same technical foundation, and have the same high standards in production process and quality control.
In terms of frame, Asia lion adopts the same GOA body technology as The Asian Dragon, with a one-time stamped body without welded structure, ABC three columns, engine compartment longitudinal beams, roof beams and other key parts are made of ultra-high-strength steel, which makes it have a higher body rigidity than the same class, in addition to improving passive safety, but also allows the cabin quietness, driving stability, handling response and other performances to be improved synchronously.
Body rigidity is a very important technical indicator of the car, and the safety, handling and tranquility of a car are all based on the rigidity of the body.
Thanks to the use of new materials and structures, the TNGA architecture is also lightweight and has a low center of gravity. On this basis, Asiatic Lion also adopts the double wishbone rear wheel independent suspension that is more common in luxury cars and sports cars, which has better lateral support than the ordinary multi-link suspension, and the adjustment range is wider, which can make the wheels have a better grounding effect in different states, so that the owner can drive the vehicle more calmly.
The Asiatic Lion uses the same double wishbone suspension rear suspension as the Asian Dragon, which is definitely a high-end configuration compared to the normal multi-link suspension commonly used in its class.
You may wonder, this is obviously just a family car, why should it be so particular about mechanical hardware? This is related to its product positioning, Asiatic Lion to bring users, is a more advanced driving experience, and this "advanced" can not only be reflected in the dimension of the car space, but also in the driving control, comfort, NVH performance and other aspects of the advanced sense, therefore, high-specification mechanical configuration is indispensable.
Toyota's TNGA architecture gives Asiatic Lions high rigidity, light weight, and low center of gravity, which is the key to creating a sense of premium driving.
In addition to the body and chassis, Asiatic Lions are also very particular about powertrain. It is equipped with Toyota's latest TNGA Dynamic Force Engine 2.0L engine as standard, which has 40% ultra-high thermal efficiency like the Asian Dragon's 2.5L engine, and also adopts the D-4S dual injection system, with a maximum power of 126kW, a compression ratio of 13.0:1, and a higher technical content than the engines of many B-class cars.
Most of the same class is equipped with 1.6L or 1.5T and other small displacement engines, Asiatic Lions directly use 2.0L engines, but also Toyota's latest TNGA Dynamic Force Engine series models, in the thermal efficiency and compression ratio and other key indicators are in the industry's top level.
Compared with the small displacement turbocharged engine commonly equipped with the same class, the Asia Lion's 2.0L engine has a larger basic displacement, has better adaptability in different speed ranges, and has linear, delicate and full of power output characteristics under the combination of directShift-CVT transmission, and the fuel economy is very good, and the comprehensive fuel consumption of 100 kilometers is only 5.7L/100km. Being able to balance both power and energy efficiency performance is what mainstream consumer groups need most.
More space, a stronger body, a higher specification chassis, a more advanced powertrain... In terms of basic hardware strength, Asiatic Lion can be said to have reached the level of a B-class car, which gives it a better "foundation" than its competitors. Of course, to become a real high-value product, it is not enough to have a good foundation, in order to bring a better car experience, Asiatic Lion also has a high level of performance in the vehicle configuration.
3
Safe full matching is the greatest respect for users
In the era of intelligent travel, many new cars will focus on promoting their own intelligent security systems in advertisements, but when consumers really buy, they will find that these configurations are often only equipped with the above versions of the middle and high-end, which is especially obvious in the field of joint venture brands.
But Asiatic Lion is a special case, from the beginning of the aggressive version of the model, equipped with Toyota Safety Sense Toyota Smart Travel safety system, and the sensor configuration and specific function items are exactly the same as the top model, the same with DRCC dynamic radar cruise, LTA lane trajectory assist, PCS pre-collision system, AHB automatic adjustment of high beams These four core functions can reach the level of quasi-L2 level automatic driving.
Equipped with the latest intelligent security system as standard and fully equipped, it is difficult to find a second model in the mainstream joint venture car category except for Asiatic Lion.
The popularization of intelligent safety systems to all models is extremely rare in the field of joint venture A+ class sedans, and on this basis, Asiatic Lion also comes standard with 7 SRS airbags, including Toyota's original co-pilot cushion airbags, in addition, tire pressure display and front and rear radar are also standard.
Not only active safety, but also in terms of passive safety, Asiatic lions are treated with the same high standards.
Safety, is the most basic, the most important performance of the car, a car can have different power configurations, but in the safety configuration should be treated equally, consumers no matter which configuration to buy, should get the most comprehensive safety protection. In this regard, The Asiatic Lion can be said to be a model in its class, which is not so much the conscience of the company as the respect for the rights and interests of consumers.
In addition to pulling the safety configuration full, Asiatic Lion is also not stingy in terms of experiential configuration, all versions of which are equipped with four doors and one key lift windows, the headlights are equipped with LED light sources, and with light automatic control function, the rear row is equipped with air outlets and dual USB interfaces. Others can save the configuration of the low-end car, and the Asiatic Lions are all matched.
As a model to meet the needs of consumption upgrades, halogen headlights are unlikely to appear on The Asiatic Lion.
Not only that, Asia Lion has also made the Toyota Zhixing Interconnection System standard for the whole series, and the owner can remotely view the vehicle status and driving information through the exclusive APP, and when the vehicle fails, it can also find exclusive customer service through the system. In addition, such as voice control system, reversing image system, vehicle intelligent navigation and other configurations, AsiaTicaw can also achieve "quasi standard".
"Don't buy low-end cars" is the consensus of many consumers now, but it does not apply to The Asiatic Lion, because it does not have a "low-end" at all, the entry-level model is practical enough, and the high-end model has the same experience as the B-class car. Let the user not have to be satisfied, this is the real sense of high-value models.
4
Reinventing the value of the A+ Class
A+ class cars are not a "new species", but many of the self-proclaimed "A+ class" models on the market have not been able to grasp the essence of such products, most of them only have a larger size than the traditional A-class car, but the soft technology level has not been able to achieve synchronous improvement, can not give users a more advanced experience, at best can only be called "larger A-class car".
The reason why Asiatic Lion has a higher value than its competitors is precisely because its performance in all aspects can fully meet the upgrading needs of the market, it not only has a larger riding space, but also has a more advanced body structure, a more advanced powertrain, a more comprehensive safety configuration...
In terms of size, Asiatic Lion is an A+ class model, but from the perspective of hardware specifications and technical content, it is completely a B-class sedan, and the "Little Asian Dragon" is not a waste of time.
In addition to the comprehensive product strength leading the competitors of the same level, users do not need to pay higher costs of car purchase, it can give the price of A+ class cars to give the experience comparable to B-class cars, based on this, it is not too much to call Asiatic Lions "the strongest A+ class sedan".
Of course, it is not easy to make a car the "strongest" of the same level, car companies must first have strong technical reserves, and secondly, they need to have keen market insight and the ability to grasp the pain points of consumption in the new era.
These points have been reflected in FAW Toyota's "NeighborLy Pet Powder Festival". As the "protagonist" of the event, Asiatic Lion, Asian Dragon and other models already have super strength, and FAW Toyota has also given real and huge discounts to meet the long-suppressed needs of the market with practical actions.
Such activities can not only "spoil the fans", but also reactivate the market vitality, in the overall situation of the automobile market is still grim at the moment, FAW Toyota once again assumed the responsibility of being a benchmark car company.
Text | Green Lord
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm
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