Written by | Li Qingyuan
Edit | Yu Jie
Produced | Automotive Sankei
In the early morning of January 26, 2022, a new Alpha S HI version of the new car entered Huawei's first new concept direct flagship store in Beijing Yintai.
Compared with the same Huawei aura, but one after another to land the Xilisi series products, the Polar Fox Alpha S HI version, can be described as late, let people wait to "look through the autumn water".
On September 26, 2021, Beiqi Blue Valley announced that the Alpha S HI version will enter Huawei's channels before the end of the year and achieve mass production delivery in the fourth quarter.
As soon as the news came out, the stock price of Beiqi Blue Valley had risen and stopped one after another, but the flag had not been fulfilled for a long time.
Until Wang Jun (Huawei's intelligent car solution BU COO) recently mentioned that "the Polar Fox Alpha S HI version will be delivered at the end of February 2022", the new car that was originally scheduled to enter Huawei's channel at the end of last year has returned to the public eye.
Yesterday, Auto Sankei visited Huawei Yintai store for the first time and saw the true face of Lushan in the Alpha S HI version.
Show car like "test car"
Delivery or postpone until June
The biggest selling point of the Alpha S HI version is the Huawei intelligent high-end automatic driving system installed on the car. According to the official information previously released, this car will be equipped with 400TOPS computing chip, 3 lidar, 6 millimeter-wave radar, 12 cameras and 13 ultrasonic radars.
However, the live inspection of the store is somewhat different from the publicity.
The HUD in front of the driver's seat can display the driving distance and navigation information of the auxiliary driver, and the exterior of the vehicle has three visible lidar evenly distributed.
Since there was no open test drive, the reporter only statically felt the appearance and interior of the vehicle at the scene.
Sitting in the car, you can experience the exhibition car equipped with Huawei's smart cockpit - Hongmeng OS, which is indeed advanced compared to the ordinary version of Alpha S. For example, huawei app store can automatically download updates of app, but this function cannot be achieved in previous versions.
However, the in-store sales said, "This car in the store is a trial car, and the function is not particularly perfect." ”
The salesperson pointed out that several cameras on the car may be fake, and the salesman does not have any data on key indicators (endurance, motor power, autopilot-related, etc.).
Overall, "like a shell placed here on display, only the appearance and inside of the Hongmeng locomotive system is determined to be used." ”
Auto Sankei also noted that the trunk of this exhibition car needs to be very difficult to open.
It is understood that the reason for the repeated delivery delays of the Alpha S HI version is that the functions of its automatic driving system are still being polished.
Liu Yu (chairman of Beiqi Blue Valley) also explained that some users who have obtained the internal invitation code of the Alpha S HI version have begun to go on the road to do tests, catch BUGs, and give advice, and are currently "intensively preparing for scale delivery".
This also explains why the belated Alpha S HI version in the store still looks like a test car.
Moreover, according to in-store sales, the actual delivery time of this car may be delayed by several months.
"There are more customers who blindly book in the early stage, but we also say that the delivery time is not good, and it is not recommended that you set it in advance." Although it is delivered in March, according to the current situation, it is estimated that it will not be able to be mass-produced and delivered after the Beijing Auto Show in June. “
However, it is interesting that even if the delivery time is pushed back and forth, under the "persuasion" of the sales warning, many customers still come to book a car and are willing to die.
It can be seen that this car still gives the outside world a lot of expectations.
Adopt a new sales model,
Huawei has set a sales task of more than 10,000 vehicles
If it is said that the previous M5 exclusive C bit, now the arrival of the Polar Fox HI version has taken half of the autumn color. As can be seen from the in-store layout, the two cars are evenly distributed in the store, and the latter is closer to the consumer's dense mobile phone counter.
It is understood that at present, there is only one Polar Fox HI version in Beijing, so customers in Beijing and even in the surrounding areas who want to experience new cars can only go to Yintai this store.
Perhaps because of weekdays and the proximity of the Spring Festival holiday, not many consumers come to see the car.
Auto Sankei noted that in addition to the sales consultants in Huawei stores, there are also many brand sales from various Jihu stores.
"I've never seen a real car and I'm curious, I want to see the real face of the new car, and it just so happens that my customers are also here today to give him an in-depth explanation." A polar fox salesman from the Guomao store said.
In addition, it is understood that the sales of Jihu products in Huawei stores are very different from the model of selling Xilisi products.
"In the early stage, it is placed in Huawei drainage, and in the later stage, it is not only sold in Huawei channels, but also in The Jihu store."
Whether it is the M5 or the previous sales of the Cyris SF5, it is fully taken over by Huawei. However, for Jihu's products, Huawei's store sales are more about drainage, product display, test driving, and the role of "retaining capital".
"At the last step of buying a car, when the order is placed, Huawei's sales still have to find us to buy a car." A polar fox brand sales said so.
However, even if Huawei store sales are only responsible for the previous service, there will be a share. It is understood that Huawei has more than 10,000 Jihu models nationwide sales tasks.
And in addition to the Polar Fox, Changan's cooperative models with Huawei will also adopt the same sales model.
Huawei store will also usher in the third car?
"There's going to be a Cyrus car this year."
The sales staff said that next, there will be a Cyris brand car in Huawei's new concept store, and the M5 and Alpha S will be sold in the same store.
And it is understood that huawei's internal car sales task this year is 50,000 units. Since the production capacity of Xiaokang's new production line can only reach 30,000 at most, the sales task of the M5 and Xilix new cars is 30,000 units, and the Alpha S HI version may undertake an annual sales task of nearly 20,000.
According to the data, the delivery volume of Jihu Automobile in 2021 is close to 5,000 units, of which the delivery volume in the fourth quarter increased by 41% month-on-month and 569% year-on-year.
With Huawei's blessing, can the belated Alpha S HI version meet the expectations of the public and get a soaring sales volume?
The polar fox pressure is a bit big, but it is also worth looking forward to.