Two months ago, we conducted a field visit to FAW Toyota's performance in the overall core-starved environment of the industry. Judging from the situation of visiting the store at that time, FAW Toyota's sales volume was Corolla, and the current car status in the store was relatively average, and the preferential margin also tightened significantly. In terms of SUVs, the source of low- and medium-sized models that were relatively large at the time was relatively guaranteed. Both popular models have a certain degree of queuing and booking, according to the more "extreme" predictions at the time, some unpopular models or colors, perhaps the pick-up time will be as long as two months. Now that nearly 2 months have passed, we have once again reviewed faw Toyota's "chip shortage" situation through on-site visits.
Corolla impulse rhythm, price, current car are easy to talk about
This time, we changed to a FAW Toyota 4S store to explore the store, which was better than the location conditions of the last time. In addition to the traffic on the ring road and main roads, dealers such as Honda, Nissan, Buick, and Volkswagen gather around the storefront, and they have been operating for a long time, and the flow of people buying cars in the local area is very concentrated. We came to the store earlier on the weekend, but there were already 5-6 customers in the store.
Due to the enthusiasm of sales, we still made the Toyota Corolla, which was more nervous about the last visit to the store, as the "main target". The Corolla show car parked in the store, like the last time, is still a 1.5L naturally aspirated version that does not sell well. Even the salesman did not have the "confidence" to recommend the 1.5L Corolla, but only introduced the configuration of different models to us with the help of the exhibition car. The most significant difference is that the current condition of the Carola has improved greatly. Not only did it pay off the "arrears" of the previous order, but it was also possible to achieve a hot-selling configuration with basically a current car. For example, the most parked inventory (not the warehouse) in front of the store is the Corolla model.
Specifically, the current car status of Corolla's 1.2T S-CVT elite PLUS version is relatively more relaxed, especially the hot colors of white and silver, which can basically be picked up on the spot. Even if you book, as long as it is not too cold, the chance of picking up the car in a week or so is very high. Of course, if you are lucky, there are also cars in the unpopular colors, such as a red Corolla in the store.
As for the preferential situation, the Toyota Corolla 1.2T model in the store can achieve a cash discount of about 15,000 yuan under the premise of installments (the price under the condition of great sincerity). As for the installment, it is interest-free, but it needs to charge a certain amount of handling fee (about 2,000 yuan). If it is a full purchase of a car, the store is not exclusive, but the preferential margin will be relatively tightened by about 2,000 yuan.
In short, you can feel the flexibility of the salesman for the price, and the enthusiasm to promote "opening the order". This may also reflect from the side that the current Toyota Corolla is on the way to impulse. Although FAW Toyota did not release its own detailed sales data in November, from the data of other dimensions, the Corolla in November increased significantly compared with October. Extrapolating from this momentum, the current December is indeed the time to fill the previous orders and sprint to the annual sales. It is expected that this year's sales of Toyota Corolla will be second only to Nissan Xuanyi and Volkswagen Langyi, ranking in the top three positions in the same level.
RAV4 Rongfang is still in line, anxious to see Lingfang HARRIER?
Because we are too deep into the Toyota Corolla, we are no longer so free to dig into other hot models with large differences. But soon, there is a detail in the exhibition hall that makes people look very "unnatural", that is, there is no Toyota RAV4 exhibition car. FAW Toyota's product line is indeed very long, but with 7 exhibits, it is strange that the sales volume of SUVs in the Toyota RAV4 Rongfang did not appear.
After consulting the sales, it turned out that the Current Toyota RAV4 was placed in the store's car source, and there was not even time to open the progress hall. Because there was also a backlog of orders for this model before, the vehicles that currently arrive at the store are basically in the case of the owner, and they belong to one and deliver one, so there is simply no show car. Of course, if you book in December, you can still guarantee that you can mention the car years ago. In short, the earlier the order is placed, the greater the possibility, because the subsequent New Year's Day, Spring Festival and other holidays, related cards and other work will be affected.
If the requirements for the existing car are particularly high, the salesman also recommended us to refer to the Toyota Lingfang HARRIER model. The car was just launched in November, and the manufacturer's stock has been sent to the store. However, it may be to achieve a more obvious difference with the Toyota RAV4 Rong's low ration volume. In short, the Toyota Lingfang HARRIER, which is currently in the store, is mainly based on high-end hybrid models. For example, the exhibition car is a dual engine 2.5L CVT four-wheel drive premium version with a guidance price of 281,800 yuan. As for the car source, there are currently about 3 units in stock in the store.
Referring to the known sales information of other dimensions, FAW Toyota's models, including corolla and RAV4 Rongfang, two Gemini models, seem to be greatly affected by sales around September. Since then, in October and November, both of the hot-selling models have a significant sales decline, but the RAV4 seems to have a climbing speed that does not seem to be as fast as its own Corolla. Whether there is a situation that makes way for the Linglier, or other models, can only be speculated for the time being. However, from the current situation in the store, RAV4 Rongfang is still in line, of course, the time to pick up the car is basically "controllable".
Written in the end: Judging from the situation of the second visit to the store, FAW Toyota's current situation in terms of vehicle sources has improved greatly compared with two months ago. In addition to the absolute volume type players such as Corolla, even if there is no way to deliver the model of the existing car at present, the salesman's obvious confidence is different from the last time when negotiating. This is also basically in line with the rhythm of Toyota's global "increase in production" in November, if you consider Toyota's mentality of striving for a good result before the end of March next year (the end of the fiscal year), perhaps the inflection point of "missing core" for Toyota has passed.