From the perspective of comfort and overall car-making process, cars have more advantages than SUVs and MPVs. In the domestic car market, it has always been a joint venture brand that occupies most of the market, and although the independent models have strong works, they are still slightly thin.
Since May 2021, the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network have been jointly releasing the Automobile Value Spread Index (AVSI) on the 25th of each month for 6 consecutive months, which compares and analyzes the hot-selling models and their spreads.
Xuanyi's sales increased, and BYD Qin continued to exert its strength
The Association released its ranking of car sales in November, and Xuanyi rose from second place to first place in October, and its sales increased from 41,896 to 42,587.
The Hongguang MINI, which has always been on the championship throne, fell in second place, and sales fell from 47,834 units in October to 40,395 units.
As a best-selling model of Dongfeng Nissan, Xuanyi was once known as "Small Heavenly". Its strong design, durable leather, fuel-saving characteristics, and the same price range as the independent car have boosted its sales growth. The hybrid version of Xuanyi, which was unveiled at this year's Guangzhou Auto Show, is expected to achieve good results once it is launched.
In the autonomous camp, BYD Qin's sales rank jumped from the eleventh place in October to the fourth place. It is understood that BYD Qin has a layout in fuel, hybrid and pure electric power, and with a very bright design and luxury, coupled with mature three-electric technology and large-span price positioning, it covers a wider range of potential car buyers.
In the car market, Civic is still the most concerned
According to the latest November car value transmission index rankings, the Civic remains the most watched car model, followed by the Camry and Accord. The vocal values of the top three are 79522, 51769, and 51584, in order.
It can be seen from the list of car AVSI that the products of the joint venture brand are mainly "upgraded", and the models such as Sagittarius, Corolla, Xuanyi, Passat, and New Polaroid in the list are all new generations.
Similarly, in the November AVSI index ranking of cars, Emgrand and BYD Qin, as the two models of independent brands, have improved their rankings compared with the AVSI index rankings in October, and have each raised a place. From the naming of these two cars, it can be seen that the mainstream independent brand cars are also learning from the practice of "upgrading" joint venture cars, and at the same time innovating and upgrading in product strength.
For example, BYD Qin, with its advantages in new energy technology, launched models with different powers, compared with joint venture vehicles, it is more "hard" in strength, and its AVSI index growth rate in November was as high as 65.71%, becoming the highest growth rate in the list of car AVSI in November.
summary:
As the mainstream market in the domestic car market, cars and SUVs are scrambling to launch new products to win more users and market share. Judging from the monthly sales ranking and AVSI index ranking in recent months, fuel saving durability, balanced performance and business atmosphere are the main reasons why consumers choose cars. With the addition of hybrid and pure electric new cars, it is believed that the car market will also present a better and more cost-effective good car for consumers to choose.
illustrate:
In terms of data sources, the AVSI index collects 10-word headlines and content keywords of > through media platforms such as the news homepage (Sohu, Sina, Autonomous Automobile Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&A, Wukong, etc.), forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news clients (today's headlines, one-point information, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.