CS75PLUS is a phenomenon-level product of Chang'an, born from the CS75 family with sales of more than 1.5 million, with its own halo CS75PLUS, since its inception has mastered the code of the inherent needs of Chinese consumers - the sales of 450,000 units in two years, but also become a 100,000-150,000 SUV consumers must consider the national car.
This year, CS75PLUS also won the 22nd China Design Gold Award issued by the State Intellectual Property Office. Whether official or private, practitioners or consumers, they all agree that the success of CS75PLUS is inseparable from its design that is very appealing to the chinese people and can continue to provide a fresh experience.
After the release of the second generation of CS75PLUS, this consensus is even clearer. So the question is, the second generation of CS75PLUS, what new design codes that provoke consumer nerves?
What makes Changan very good at provoking the aesthetic nerves of Chinese consumers is that under the limited cost of the model, it always knows what consumers care more about, and clearly lists the design priorities according to the actual experience and aesthetic needs.
For example, on the CS75PLUS, the most eye-catching place for exterior decoration is always the lights and grilles. In particular, the head and tail lights that are lit up must be the first eye-catching moment.
Although it is a 150,000-class compact SUV, the second-generation CS75PLUS still needs to use all-LED combination headlights, and on the basis of the current model, the through-type front position lights and through-type tail lights above the grille are added at any cost, with a pulse-type flashing lamp.
However, most consumers will only see the word "through" and do not understand that behind the attention is a solid cost support.
The high value of the second-generation CS75PLUS design is that it is equipped with 11 HIGH-beam lights composed of 11 LEDs, front turn signals composed of 30 LEDs, through-line front position lights composed of 61 LEDs with laser-carved grating effect, daytime running lights composed of 30+1+27 white LEDs, tail lights with 62+132 +62 ultra-red LEDs, and brake lights and rear turn lights composed of 26 and 8 high-performance LEDs respectively.
Although it is a fuel vehicle, the design of the light language of the technology makes it look more intelligent.
The nerve-stirring ones, and the ones that will always give you more front face styling.
In the era of traditional fuel vehicles, the combination of lights and grilles is often the most important part of the family design language. In the era when fuel vehicles are embracing electrification, Changan is constantly trying to visualize technology in a new way based on the wisdom aesthetics of new technology.
From the second generation of CS55PLUS to today's second generation of CS75PLUS, the grille that attracted a group of friends to follow prove the success of Changan's design innovation in the era of transformation, and also showed that Changan Automobile is also constantly exploring new ideas for new scientific and technological wisdom aesthetics.
The crystal matrix grille still retains the parametric flavor of the gradient, echoing the laser curve of the upper penetrating front position lamp, and is full of a strong sense of rhythm in the horizontal direction;
The left and right side air intake grilles also reflect a further three-dimensional sense with a rich kit on the basis of the strong sense of reinforcement, and there is also a strong rhythm in the longitudinal direction.
More eye-catching is the second generation of CS75PLUS another face, the angle is consistent with the 46.7 degree angle in the Changan LOGO whale tail hitting grille - longitudinal grille is rare, Changan seems to be using the second generation of CS75PLUS V-shaped longitudinal grille to tell consumers: "The current success is not the end of Chang'an, we can always give you more." ”
Visualizing technology between lights and grilles is an expression of the second-generation CS75PLUS reshaping the relationship between people and vehicles with a new technological wisdom aesthetic.
But how to let the taste of science and technology continue to ferment in interior design, especially under the limit of only 100,000-150,000 prices, is a recognized problem in the whole industry - after all, the interior is full of more stringent human-machine specifications, the cost of luxury materials and smart hardware will inadvertently cause procurement challenges, and the current experience of car-machine interaction is often not as rich as mobile phones.
The solution idea of the second generation of CS75PLUS can be summarized in this sentence: minimalism is another sense of high-end.
Through key configurations such as the touch-integrated steering wheel, the hidden air outlet, and the dual 12.3-inch one-piece curved screen, the dashboard shape of the second-generation CS75PLUS has become more minimalistic - but under the color contrast design of the dashboard and the door panel, the steering wheel and electronic file to color separation processing, such a minimalist design does not have a hollow and dull "rough room" visual sense.
Coupled with breathing atmosphere lights, a brilliant star skin that can glow according to different use scenarios, and the contrast of color materials through cold, warm and dark, behind the conversion of minimalism and advanced is the different thinking of the second-generation CS75PLUS and some competitors with extremely complex shapes.
Just like the current smartphone surface only has one screen, but the content after clicking on it is far from a 6-inch screen can be loaded - there is already too much interactive content in the car machine, and consumers need a more calm interior design to eliminate information anxiety and enjoy the quiet side of technology.
Simplicity is technology, complexity is also technology, and the balance between the two is the new care of technology that the second-generation CS75PLUS hopes to create for consumers in the digital age.
If you want to summarize the successful design of CS75PLUS, it is inseparable from the two words of "understanding the needs" + "dare to innovate", which complement each other and are indispensable.
But the insight, execution and courage to take responsibility behind it are the secrets of different brands of products that still provide completely different sensory experiences under the same market conditions and technical environment.
Products that sell more than one million, naturally there will not be only three popular passwords, how to ensure that the generation of products continue to sell, is the Hero Car's greater challenge, and more valuable know-how.
But there is no doubt that the second-generation CS75PLUS, which is designed to make it a habit to receive attention, give users more and eliminate anxiety, is on its way to achieving this goal.
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