IAUTO
Speed Depth Attitude
Introduction |
2021/12/14
The e: NP1 is a milestone in Honda's electrification strategy and a new starting point for GAC Honda to cut into a new track.
Author 丨 Li Sijia
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
The market share continues to rise, and the retention rate has ranked first for many years... Japanese cars represented by Honda, Toyota, and Nissan have always been strong and capable of playing in the domestic automobile market, and their characteristics of "low failure rate, low fuel consumption, and durability" have been tested by a large number of practices and have also been recognized by the market.
In particular, Honda, from being dubbed "buying an engine and delivering a car" to selling more than 1.6 million vehicles last year, consumers in the Chinese market have taken actions to confirm how much they love Honda, which is enough to witness Honda's success in the fuel era.
Not only that, but Honda's hybrid models account for an increasing proportion. In the first 11 months of this year, Honda China sold nearly 1.4 million terminals in the face of a shortage of parts and chips. Vehicle terminals equipped with the SPORT HYBRID high-efficiency dual-motor hybrid system sold 212,000 units, up 22.4% year-on-year.
If the huge sales data has witnessed the success of honda's fuel era, then the proportion of popular sharp hybrid products is another victory of Honda on the road to new energy, using hybrid cutting.
In this context, the joint venture company that holds hands with it also meets the consumer's desire to both quality and conform to their own consumption tone products. Thanks to the more obvious style of the South China market, Guangqi Honda, as one of the earliest joint venture brands in China, has become a faith brand in the hearts of consumers in the South China market and even the whole country with 23 years of understanding and development in the domestic market.
At the time of the comprehensive transformation of the industry, in the face of Tesla's army pressure, independent brands aimed at overtaking in curves, and Apple and Xiaomi have successively chosen to enter the game to build cars, GAC Honda has also been prepared under the endorsement of GAC Group and Honda, which understands China better, not only defending the territory but also expanding Xinjiang, launching its e:N series of the first pure electric vehicle model e: NP1, which is also Honda's first pure electric car in the true sense.
Yes, the e:NP1 is a milestone in Honda's electrification strategy and a new starting point for Guangqi Honda to cut into a new track, and its emergence has allowed Honda's "dream" to sail to the next era and go further.
Accelerate the move towards electrification
Previously, Honda released the new pure electric vehicle brand e:N at the electric strategy conference, and unveiled a number of future pure electric vehicle models. As Honda's first joint venture in China, Guangqi Honda will naturally fully introduce the e:N brand, promoting the rapid landing of Honda's electrification dream in China.
Therefore, at last month's Guangzhou Auto Show, e:NP1 ushered in its domestic debut - the local combat of Guangqi Honda "guarded the soil" to put its e:N series of the first pure electric model e: NP1 at the core of the booth.
As a concentrated embodiment of guangqi Honda's electrification and intelligent achievements, and also Honda's first pure electric model in the true sense, although e:NP1 is hidden in the new Accord, the new Haoying, the new Odyssey, and the new model type, but for the first time to the public to present the beauty of e:N Design's new design language, it still brings the audience to taste the boom and harvests traffic hotspots.
Standing at the junction of reality and the future, e:NP1 is a new definition of pure electric mobility from the moment its name is born. The most intuitive embodiment of its strategic significance to Guangqi Honda and even Honda is naturally the name.
The "e" in its name means energy (power) and electric (electric energy), continuing the Honda power legend and opening up countless possibilities for pure electric life. "N" stands for New (new), Next (evolution), e:NP series models will continue to innovate, unprecedented unique driving experience beyond the boundaries, trying to redefine Honda's understanding of pure electric mobility in the tide of new energy.
Looking at this product that is about to enter the new track, it is also different from the honda before it. In terms of design, the new car adopts Honda's new design language e:N Design, the aerodynamic body with smooth and sharp body lines, bringing unprecedented visual impact and youthful sharpness; interior, the new car is equipped with the leading 15.2-inch HIGH-definition ultra-thin frame central control screen and 10.25-inch color full-LCD instrument panel to create a very futuristic digital cockpit.
It is not difficult to see that Guangqi Honda e:NP1 tries to use the cutting-edge concept of the times, with the rigor of excellence and imaginative innovation, to create an unprecedented driving experience and a new car experience for young consumers in the new era.
If you just look at the appearance and interior of the e:NP1, it is just the tip of the iceberg of Honda's electrification, and more profoundly is the "e:N Architecture F" architecture of the small and medium-sized electric vehicle that gave birth to the e:NP1, which carries Honda's pursuit of sportiness for more than 70 years, which also brings the e:NP1 far beyond the driving experience of the same level EV.
Relying on Honda's excellent electronic control technology accumulation, e:NP1 equipped with motor power density to reach the industry-leading level, the motor control program integration of up to more than 20,000 scene algorithms, is more than 40 times that of ordinary pure electric vehicles, so that e: NP1 can adapt to a wider range of driving scenarios, each moment power output is silky and delicate, with the excellent sense of control of the integration of people and vehicles, bringing a smooth driving experience.
There is no doubt that although e:NP1 does not have Honda's proud Earth Dream Technology engine, for Honda, which has always taken "dream" as its motto, it is bound to integrate its love of cars and the ultimate pursuit of performance and sports into new products. After all, as Honda's first pure electric product in the true sense, the e:NP1 must prove that it is the dreamer of Honda's electric vehicle.
e: NP1's value empowerment
New energy has become the hottest segment of the Chinese market at present, from the monthly sales of new forces exceeding 10,000 to the industry market share exceeding 20% for the first time, which all tells that the Chinese market is rapidly moving towards a new era of new energy.
The intensification of competition and the reshaping of the pattern are indeed a big challenge for GAC Honda and e:NP1. However, the e:NP1 wave is also showing the world that Honda and GAC Honda are ready. From the more individualistic and sporty exterior to the technology-inspired interior, to the black technology Honda SENSING and Honda CONNECT 3.0 interconnection system, it highlights the determination of the first model of the new pure electric vehicle brand e:N to lead the brand's transformation into electrification.
And an excellent enterprise, brand and products always complement each other, mutual achievements, from Accord to Odyssey, from Guandao to Haoying, each product, each market segment's ability has established Guangqi Honda in the eyes of consumers "production is the image of boutique". Therefore, behind the market's high expectations for e:NP1, it is also the market's expectations for Honda's more than 20 years of electrification technology accumulation and THE high-value, high-quality manufacturing system of Guangqi Honda.
In the more than 20 years that Honda has joined hands with GAC, it has achieved high-quality business results and gained more than 8.5 million users. Relying on the accumulated results of full-value operation and forward-looking thinking about the future competitive trend, Guangqi Honda took the lead in realizing the renewal of the four major areas of "technology, products, manufacturing and channels", driving the electrification and intelligent transformation of enterprises with stronger system strength, and leading the new electric intelligent pattern of the industry.
At the same time, Guangqi Honda has always walked the forefront of the times with the spirit of self-evolution and self-transcendence, and actively moved forward in the direction of new energy, and has formed a full matrix electrification product layout of "hybrid, plug-in hybrid and pure electric". The introduction of e: Np1 is opening a new journey for GAC Honda's electrification business.
In view of the current pain points of new energy, GUANGC Honda e:NP1 has also made great efforts in quality and safety. For example, a variety of tests for ultra-long time and ultra-long distance, quality reliability and stability have been verified by many test standards. Including the tolerance of external shocks of new energy vehicles, through multiple high-specification safety guarantees, to ensure the safety of users' travel.
At present, pure electric consumer groups and consumption patterns are also developing and changing, in addition to working products, GAC Honda will also use its brand strength to pave the way for the development of e:NP1 after it is introduced to the market in the future. In order to let consumers better feel the unique world view and product charm of e:NP1, GUANGQI Honda will explore the channel model of building a new era of electrification.
Facing the new competitive landscape of the electrification market, GUANGQI Honda will explore new ways and bridges to communicate with consumers, and provide customers with a more transparent and efficient car purchase experience through online and offline linkage. At the same time, GUANGC Honda will build the GUANGQI Honda APP electric zone around the e:N series products to create a more colorful life experience with users.
In addition, Guangqi Honda's annual output of 120,000 new energy vehicles capacity expansion construction project is also being promoted in an all-round way, this efficient, intelligent, low-carbon and environmentally friendly pure electric vehicle new plant will be put into operation in 2024, opening a new realm of enterprise electrification, the future will provide production capacity and quality assurance for the entire e:N series of models.
In the context of the era of "electric is the future", e:NP1, on the basis of condensing Guangqi Honda's exquisite car manufacturing technology and advanced intelligent technology, with its own three new value experiences of "moving", "wisdom" and "beauty", has brought users a new choice of low-carbon and environmentally friendly travel, which not only injects strong potential energy into the market segment, but also makes a good start for the brand in the era of electrification.
| Li Sijia |
Leader of the anti-parsley alliance and long-time occupier of the first floor of the commune