As a German luxury car that is on the same footing as the Audi A6L and BMW 5 Series, the Volkswagen Hui Ang in the market today is definitely a failure.
We all know that the rise of the luxury car market in recent years is indeed very fast, in this situation, every joint venture car brand wants to share a piece of the luxury car field, but from the luxury car market development for many years, the luxury market "big cake" is really not a good point, after all, the German BBA in this field is too competitive.
According to the survey analysis, 90% of the luxury car market share is occupied by the German BMW Mercedes-Benz Audi three brands, and want to take food from their hands, it can be said that it is too difficult, even if like the overseas strength of very good Lexus, Volvo, Lincoln, Cadillac and other car companies, but also can only rely on a substantial price reduction to win the attention of consumers, so now the German luxury model in the hearts of the Chinese people is difficult to shake, but today we are talking about this German luxury car, but fell into a fiasco.
Volkswagen as the first brand of the joint venture, its status in the hearts of the Chinese people is absolutely very high, but every time it comes to Volkswagen luxury models, many consumers are dismissive of the expression, after all, you know, the Volkswagen models on the street have proved that it is difficult for this car company to take the high-end route, to know that the Phaeton was a loss to stop production, and the two years of Volkswagen family research and development of Hui Ang, the performance in the market is also very bleak.
As a high-end luxury car developed by the Volkswagen family, Hui Ang's car in order to survive in the market, but also continue to lower the threshold, the new car has now dropped by 79,800, but Volkswagen's sincerity has not impressed the Chinese people, the sales of new cars are still extremely dismal, only 528 sold last month. As a medium and large luxury car, the current price of the new car is almost the same as that of Luxury models such as Mercedes-Benz C-Class and BMW 3 Series, but even so, the whole car is still not recognized, after all, this car is driven out and many people think that there is no face.
Hui Ang this car in the overall design, there is indeed no breakthrough, but it is still more aura than the conventional mid-level model, the front face of the new car uses a narrow and long intake grille, with a number of silver chrome trim embellishments, a good upgrade of the fashion atmosphere of the whole car, while the new car's headlights group and the net of the integration is very high, very wide the visual width of the vehicle, at the same time from its side design to see the body side line is relatively simple, straight waist line will be the front and rear of the car connected together, The visual stretching effect is still obvious.
As for the interior of this car, it is indeed a short board, to know that the interior of the luxury model is very focused on the shaping of the sense of science and technology, and the new Hui Ang is obviously not much driving pleasure, this car is only wrapped in a relatively high-end material, but the embedded screen, the traditional barrier design, are too classic, for many young consumers, absolutely can not see. As for the power of this car, it is equipped with a 2.0T engine code-named EA888-DMJ, with a maximum power of 224Ps, and the performance is still completely worry-free.
Volkswagen as a mid-range brand, in the market to give consumers the impression is "practical, close to the people, cheap", and want to take the high-end route, must have their own brand authority, Volkswagen in the domestic market development for so many years, are the main pro-people car, and the family insists on developing several luxury cars, undoubtedly sales are very bleak, it can be seen that in the eyes of the Chinese, Volkswagen models even in the high-end, it is difficult to earn some face for themselves, for this luxury car, how do you see it?