Since the beginning of 2022, the sales volume of the domestic car market has declined significantly, especially in the SUV camp, and the sales ranking has fluctuated greatly. The Haval brand, which has dominated the SUV category for several years, although the cumulative sales volume in the first three months is still at the top of the list, the gap between it and other competitors is gradually narrowing with the trend of new energy.
Brands such as Honda, Geely, chery and so on now have hybrid products of related competitive models launched, and even include the hard-to-find BYD Song DM-i car series. Although these hot-selling cars have not formed a direct competitive relationship with Haval H6 and other products, they will indeed have a greater impact on the Haval SUV category.
Aware of this, the Haval brand has finally brought its three latest hybrid models in recent days - Haval Red Rabbit Hybrid Edition, Haval H6S Hybrid Edition and Haval Mythi beast DHT. Today, I will combine the products and analyze each one by one whether they can help the Haval brand to reach a new high in sales.
Why not the Haval H6?
Many people do not understand, Haval's first hybrid product, why is not the best selling H6 in the brand, but these three? There are many reasons behind Haval's doing this, and I have summarized the following points, and you are welcome to add.
First of all, let's talk about the Haval Divine Beast, which is the new flagship product of the Haval brand, although the Haval H6 sells well, the positioning of the Haval H6 is indeed lower than the Haval Divine Beast. Putting the latest technology on flagship products is easy to understand.
Including Changan, Chery, Geely and other brands, they are also the first to decentralize hybrid technology to the corresponding UN-K, Tiggo 8 and Xingyue L flagship products, and then put it on other products with lower positioning one by one.
Secondly, Haval Divine Beast is more inclined to technology and intelligent vehicles in terms of product attributes, and the inertial thinking of ordinary users on intelligence is that pure electric intelligence is higher than that of hybrid vehicles, and hybrid vehicle intelligence is higher than that of fuel vehicles.
Therefore, taking out the brand's most intelligent products to do hybrids is also more in line with user thinking, and it is easier to raise product positioning and more conducive to pricing.
As for the Haval H6S, it is completely different from the Haval Divine Beast. Haval H6S because of the positioning of the sporty, so the Haval brand launched the Haval H6S hybrid version, rather than simply wanting it to save fuel, but more inclined to performance.
Finally, let's talk about the Haval Red Rabbit Hybrid Version, the official Haval Red Rabbit is the first hybrid model of the Haval brand, which is enough to see the importance that the Haval brand attaches to the Haval Red Rabbit. As for why the Haval brand will use it as the first hybrid model, the main reason is the price.
Because most of the same car, the hybrid version tends to be much more expensive than the fuel version. As a young SUV with a relatively close price in the Haval brand, Haval Red Rabbit is slightly lower than the Haval H6S and Haval Divine Beast pricing, so its hybrid version price is easier to support sales.
On the whole, the Haval brand has pushed these three cars into the market as hybrid models, and there are elaborate behind them. The personality of these three cars is distinct, Red Rabbit focuses on quality-price ratio and youthfulness, H6S focuses on sports and performance, and Divine Beast focuses on intelligence and technology, which corresponds to the needs of different groups and is easier to open the situation.
What is the strength of the product?
In fact, the advantages of Haval Hybrid should be viewed from two aspects. On the one hand, it is the hard power of Haval products, and on the other hand, it is the technical strength of the Great Wall Lemon DHT hybrid system.
Because of the hybrid technology they are equipped with, the technology currently equipped with Wei Brand is lemon hybrid DHT, but it is a "carrier". Therefore, these three cars can actually be understood by splitting the car and hybrid technology. Let's take the Haval brand's new technology flagship SUV - Haval Beast DHT as an example to see this problem.
The biggest highlight of this car is its intelligence. Combined with the actual experience, as well as the current evaluation of the Haval Divine Beast by users on the Network, its intelligence is really good.
Especially its performance in the intelligent driving assistance function, because the integration functions are relatively rich, and the experience of each function is relatively good, so it does compare with many SUVs of the same level, and it is more comfortable and comfortable to drive, especially to deal with high-speed travel.
In addition to the intelligence at the driving level, in the experience of car-machine interaction, Haval Divine Beast also has many highlights that can be handed. Like its speech recognition, gesture recognition, facial recognition, including the HUD head-up display with images up to 25 inches, these are all intelligent interactive experiences that are difficult to see at the same price.
Of course, in addition to intelligence, Haval Divine Beast has a good strength in vehicle configuration, space and design, including its identity based on the Great Wall Lemon global high-intelligence modular platform, so that it also has advantages in terms of security.
As for Haval Red Rabbit and Haval H6S, their respective product advantages are also very obvious. Haval H6S, the power tuning is very outstanding, highly playable. Haval Red Rabbit is more popular with young users, and after equipped with a new hybrid system, it can be more balanced in performance, intelligence, price and fuel consumption.
Next, let's take a look at the advantages of the Great Wall Lemon DHT hybrid technology.
Regarding hybrid vehicles, the most important thing for netizens is fuel consumption. According to the previous test drive of a variety of Dht-PHEV models of Wei brand, including several hybrid models launched by Haval this time, as well as the evaluation of this set of hybrid technology by many car owners, it is not difficult to see that the Great Wall's lemon DHT hybrid technology has performed very well in terms of fuel consumption, and the fuel consumption of 100 kilometers is close to the current mainstream benchmark level.
There are many reasons for fuel saving, on the one hand, the hybrid special engine it is equipped with has won the title of "China Heart" Top Ten Engines, with Miller cycle, VGT variable section supercharger, super strong roller ratio direct injection fuel system and other technologies, high efficiency, strong power.
The other is its DHT-specific transmission, which won the World's Top Ten Transmissions and Drives Award. The transmission has a 2-speed structure, which allows for better power shunting in the face of different road conditions, achieving the best balance between energy consumption and performance.
The last one is the battery. At present, most of the plug-in hybrid models on the market, because of the problem of considering the excessive size of the battery, most of the plug-in mixed vehicles will avoid ultra-long pure electric endurance.
But lemon DHT is effectively solving the problem of battery volume, so it dares to make the battery capacity larger and bring longer pure electric endurance.
And its battery also has the advantage of fast charging, so after effectively solving the problem of volume, weight and charging speed, longer pure electric endurance can bring more advantages to its comprehensive fuel consumption.
And longer pure electric endurance, for daily urban use of the car, will also bring a better driving experience, including quietness, smoothness and so on have been significantly improved.
Write at the end
As far as the specific performance of the current three hybrid models of Haval is concerned, the Haval brand hybrid models are absolutely "passed" in terms of product strength, so the key to whether they can ultimately sell is the price.
But how to price, is also a big problem, high pricing users are difficult to accept, low pricing users may be rushed to the Haval brand of the hybrid, the Sales of Wei brand DHT will inevitably have a certain impact.
Therefore, Haval hybrid for the Haval brand and Wei brand plays a role of "carrying up and down", inheriting refers to how to balance with Wei brand DHT-PHEV in price, and Starting is to think about how to use hybrid to pull sales of other Haval SUV.
The Haval brand has launched so many hybrid new cars at one time, and it is believed that with the appeal of the Haval brand and the advantages of its hybrid technology, as long as the final pricing is appropriate, it will inevitably usher in a new breakthrough in the SUV sector.