As major automakers have made efforts to invest more energy in the new energy market, it also means that the new energy vehicle market has become another rising segment in the automotive market. In addition to the new domestic car-making forces and traditional car-making enterprises represented by BYD, Great Wall, Geely, Changan and Chery, they continue to invest heavily in the field of new energy, and the joint venture brands represented by Tesla are also continuing to explode and continue to invest, such as the Dongfeng Honda e: NS1 we mentioned today.
As the first pure electric vehicle model officially launched by Dongfeng Honda in the domestic market, Dongfeng Honda e:NS1 positions itself as a "smart driving fun pure electric SUV". This new electric vehicle actually ushered in the wuhan auto show in 2021, and a major attraction of the new car is the e:N OS full-stack intelligent control ecosystem, which is expected to bring improvement to the Honda brand in terms of intelligence. It is worth mentioning that the car opened the official pre-sale in March 2022, and now it has finally ushered in the market.
"HELLO, my e: NS1 World". On the evening of April 26, Honda's first pure electric vehicle in China, Dongfeng Honda e:NS1, was officially launched with an online conference full of futuristic technology. The new car is positioned as a "smart driving fun pure electric SUV", and a total of 4 models have been launched, and the price after subsidies is 175,000 yuan - 218,000 yuan.
e: NS1 debut, Dongfeng Honda electrification and then acceleration
Since its inception, Honda has adhered to the user-centric approach and is committed to creating mobile fun that exceeds expectations for users through technological innovation. Entering the era of electrification, Honda's original intention has not changed. In October last year, Honda China released its electrification strategy in China, launching a new pure electric vehicle brand "e:N". On April 25, Honda held the e:N brand night online event, released the "e:N" brand declaration, brand slogan and product planning, etc., sounding the clarion call for full electrification.
Today, with the debut of the first product of the "e:N" series, e:NS1, Honda has since begun a new chapter in the development of electrification in China. Driven by new brands and new models, the electrification transformation of Dongfeng Honda will also accelerate again.
"Moving", "wisdom" and "beauty" are blessed to redefine the fun of electric driving
As Honda's first pure electric vehicle model in China, e:NS1 not only perfectly inherits Honda's more than 70 years of car manufacturing genes, but also integrates China's most advanced electrification and intelligent technology, bringing users a new pure electric travel experience that integrates the three core values of "movement", "wisdom" and "beauty".
The new car is equipped with an intelligent and efficient pure electric architecture "e:N Architecture F", which integrates a high-power motor, a high-density battery, an exclusive frame for pure electric vehicles and a chassis platform, which starts quickly, accelerates smoothly and controls flexibly. Coupled with a retuned chassis and excellent NVH performance, the e:NS1 achieves the perfect balance of "driving pleasure" and "ride comfort".
Thanks to the state-of-the-art Honda CONNECT 3.0 exclusive version for pure electric vehicles, the Honda SENSING system and the intelligent digital cockpit, Dongfeng Honda e:NS1 defines the new value of electric mobility with outstanding intelligent technology performance.
e:NS1 adopts the new "e:N Design" design language, and the overall shape is simple and sharp. The new car provides a total of 5 exterior colors, with a length, width and height of 4390*1790*1560mm, wheelbase of 2610mm; adhering to the "MM" concept, the whole car has up to 18 storage spaces, and the space utilization rate is leading the same level.
User-centric, new marketing model
In addition to the overall lead in product strength, e:NS1 is also "aiming to be the first" in terms of marketing methods. At the e:NS1 listing conference, Dongfeng Honda for the first time rolled out the "meta-universe" of science and technology as the scene, through the virtual digital people through time and space, to create an immersive science and technology audio-visual feast, leading users to deeply perceive the product charm of e:NS1.
In order to bring users a new car purchase experience in the era of electrification, Dongfeng Honda also strengthens online and offline linkage, and provides convenient services around the whole life cycle service scenarios of consumers through global marketing such as Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour.
In terms of power and endurance, consumers are most concerned, Dongfeng Honda e: NS1 this time launched a model to provide a total of two power versions, both equipped with permanent magnet synchronous engine, the maximum power is 134kW and 150kW, the maximum torque is 310N·m. Under CLTC conditions, the cruising range of e:NS1 is 420km and 510km, respectively. The battery pack is a ternary lithium battery in the Ningde era, and the battery energy is 53.6kWh and 68.8kWh, respectively.
It is worth mentioning that with advanced manufacturing technology and strict quality control standards, Dongfeng Honda firmly sets the industry quality benchmark and has been recognized by 7 million domestic users. e:NS1 continues the high level of Dongfeng Honda's "craftsmanship and quality" in terms of quality and reliability, bringing users peace of mind and safety in driving experience.
Excellent driving experience, intelligent technology experience, pioneering aesthetic design, e:NS1 full power debut, bringing consumers a unique electric travel fun. With e:NS1 as a new starting point, Dongfeng Honda will advance at full speed on the electrification track to achieve a better travel life for users with better electrification products and digital services.
As Dongfeng Honda's first pure electric vehicle in China, Dongfeng Honda e:NS1 will provide users with more advanced car enjoyment through reliable and mature car-making technology, compared with the emerging new car-making forces, this traditional century-old pure electric vehicle may be more suitable for the needs of new energy vehicle users. What are your views and opinions on the Dongfeng Honda e:NS1 car? Feel free to leave a message in the comments section below the article and interact with us.