On the evening of April 26, Honda's first pure electric vehicle in China, Dongfeng Honda e:NS1, was officially launched. The new car is positioned as a "smart driving fun pure electric SUV", and a total of 4 models have been launched, and the price after subsidies is 175,000 yuan - 218,000 yuan.
e: NS1 debut, Dongfeng Honda electrification and then acceleration
Since its inception, Honda has adhered to the user-centric approach and is committed to creating mobile fun that exceeds expectations for users through technological innovation. Entering the era of electrification, Honda's original intention has not changed. In October last year, Honda China unveiled its electrification strategy in China, launching a new pure electric vehicle brand "e:N". On April 25, Honda held an e:N brand night online event, released the "e:N" brand brand declaration, brand slogan and product planning, etc., sounding the clarion call for fully moving towards electrification.
Today, with the debut of the first product of the "e:N" series, e:NS1, Honda has since begun a new chapter in the development of electrification in China. Driven by new brands and new models, Dongfeng Honda's electrification transformation will also accelerate again.
"Moving", "wisdom" and "beauty" are blessed to redefine the fun of electric driving
As Honda's first pure electric vehicle model in China, e:NS1 not only perfectly inherits Honda's more than 70 years of car manufacturing genes, but also integrates China's most advanced electrification and intelligent technology, bringing users a new pure electric travel experience that integrates the three core values of "action", "wisdom" and "beauty".
The new car is equipped with an intelligent and efficient pure electric architecture "e:N Architecture F", which integrates a high-power motor, a high-density battery, an exclusive frame for pure electric vehicles and a chassis platform, which starts quickly, accelerates smoothly and controls flexibly. Coupled with a retuned chassis and excellent NVH performance, the e:NS1 achieves the perfect balance of "driving pleasure" and "ride comfort".
Thanks to the state-of-the-art Honda CONNECT 3.0 exclusive version for electric vehicles, Honda SENSING system and intelligent digital cockpit, Dongfeng Honda e:NS1 defines the new value of electric mobility with outstanding intelligent technology performance.
e:NS1 adopts the new "e:N Design" design language, and the overall shape is simple and sharp. The new car provides a total of 5 exterior colors, with a length, width and height of 4390*1790*1560mm, wheelbase of 2610mm; adhering to the "MM" concept, the whole car has up to 18 storage spaces, and the space utilization rate is leading the same level.
User-centric, new marketing model
In addition to the overall lead in product strength, e:NS1 is also "aiming to be the first" in terms of marketing methods. At the e:NS1 listing conference, Dongfeng Honda for the first time rolled out the "meta-universe" of science and technology as the scene, through the virtual digital people through time and space, to create an immersive science and technology audio-visual feast, leading users to deeply perceive the product charm of e:NS1.
In order to bring users a new car purchase experience in the era of electrification, Dongfeng Honda has also strengthened online and offline linkages, and provided convenient services around consumer life cycle service scenarios through global marketing such as Dongfeng Honda e-mobile mini program, Dongfeng Honda App and e:NS1 space city tour.
It is worth mentioning that with advanced manufacturing technology and strict quality control standards, Dongfeng Honda has firmly established the industry quality benchmark and been recognized by 7 million users in China. e: The NS1 continues the high level of Dongfeng Honda's "craftsmanship and quality" in terms of quality and reliability, bringing users a safe and secure driving experience.
Excellent driving experience, intelligent technology experience, pioneering aesthetic design, e:NS1 full power debut, bringing consumers a unique electric travel fun. With e:NS1 as a new starting point, Dongfeng Honda will advance at full speed on the electrification track to achieve a better travel life for users with better electrified products and digital services.