As a classic luxury car brand, Range Rover has always been quite popular in China, and it often appears in film and television dramas and network segments, and is a highly well-known luxury SUV brand in China.
On April 21, the new Range Rover, which has been warmed up for a long time, was finally officially launched, and we may wish to take a look at how this famous car has been replaced.
The new generation of Range Rover is based on the latest MLA-FLEX architecture. In appearance, it largely inherits the classic design of the past, with the mid-mesh lines protruding and the interactive headlights blending in, and the front grille becoming more slender. The middle net style is completely new and looks cleaner than the original.
The double lateral chrome strips that decorate the front bumper are simple and capable, and they are still the classic mussel shell bonnets of Range Rover, but this time, the joint gaps are nearly half shorter than in the old version.
On the side of the body, the "shark gill" design is more flat, the door handles have been changed to hidden, and the classic suspension roof continues to be retained, along with the stern rear bumper. The D-pillar trim is integrated with the rear side glass, the door edges are rounded, and the through-waist line is stable and elegant.
The rear design is minimalist, with only one vertical luminaire in the taillights and a black trim strip running through the rear that hides the turn signals, which increases the width of the new car. In addition, the design of the split tailgate makes it more convenient for the owner. The bottom of the stern rear bumper is equipped with rear reflectors and rear fog lights.
Overall, the new generation of Range Rover is more neatly designed in appearance, while retaining the original atmosphere.
In the interior section, the new generation of Range Rover adopts a new design style of new eco-friendly materials cooperated by Kcadrat and Land Rover with wood grain and aluminum alloy materials, which fully demonstrates the brand's luxurious temperament.
At the same time, the car is equipped with a new generation of InControl OS 2.0 infotainment system, 13.7-inch Pivi Pro high-definition curved touch screen central control to undertake most of the vehicle's functions, with Amazon Alexa intelligent voice interaction system.
In addition, Range Rover has also made slight changes to the seat, improving the shoulder support structure, increasing the upholstery on both sides, and making the design of the seat more stylish and simple. The rear center control integrated touchscreen operating system regulates temperature, lighting and seating.
It can be said that in the interior, the new Range Rover is more comfortable and simple, but also luxurious, and the style seems to echo the appearance.
In terms of power, the Range Rover is as strong as ever. The first version is powered by a 4.4T twin-turbo V8 engine with a maximum power of 530 hp and a peak torque of 750 Nm.
The P360 and P400 models are equipped with a 3.0T in-line six-cylinder engine + 48V micromix system, in which the P360 has a maximum power of 360 hp, a peak torque of 500 Nm, and a maximum power of 400 hp and a peak torque of 550 Nm.
In addition, both models are mated to an 8-speed automatic transmission, equipped with an advanced dynamic response system and four-wheel steering system.
In terms of price, the price range of the new Range Rover range is 1.468-2.498 million yuan.
Judging from the above detailed information, the new Range Rover listed this time does not change its original luxury car configuration, but also makes efforts in a more comfortable riding experience and a more concise look and feel.
For the target audience of Range Rover, this "update" should still be satisfactory to them.
In addition, it is worth mentioning that many netizens said that new energy vehicles are getting hotter and hotter, Land Rover does not produce electric vehicles, and what to do if the market is robbed in the future?
But Range Rover's sales seem to be telling us that it doesn't need to worry too much about the problem.
In January this year, Land Rover sold a total of 1823 new cars, an increase of 57.02% year-on-year, ranking first in sales of the same model.
Write at the end:
For luxury car brands with millions of dollars, their sales may be less affected by new energy vehicles, after all, there are very few new energy vehicles that can reach the same price point.
And just like luxury goods, those classic brands, most of them do not have to worry about stable sales, because there will always be rich people to pay.
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