On January 20, this is the official launch of FAW Toyota's new model Corolla Ruifang, which can be regarded as looking forward to today for consumers who want to buy a Toyota SUV to take the transportation.
Perhaps you will be curious, Toyota's SUV models are not less, does this Corolla Sharp have such a big charm?
You don't have to say, it's true. Looking closely at the FAW Toyota SUV product line, we will find that before the Corolla Sharp was put in, its layout was IZEA Yize, RAV4 Rongfang, HARRIER Lingfang and the high-end sub-brand Crown's Land Release, plus the derivative plug-and-mix models, there were about five or six models.
However, for the small partner who buys an SUV contemporary step or the first car in his life, limited by the limited budget on hand, he can only choose yize with a price range of 120,000-160,000 yuan (the price of the naked car after the terminal discount, the situation varies from place to place).
Yize is a good car, pure pedigree TNGA architecture, standard with 10 airbags, the whole series of rear E-type multi-link independent suspension, the use of Toyota's latest Zhixing safety system, as well as LED headlights, PM2.5 filtering, L2 level intelligent assisted driving and other advanced configurations...
But a fact that cannot be ignored, Yize's positioning is partial steel cannon and personality, for this part of the customer group that is pragmatic at home, it is more expected to the arrival of Corolla Ruifang.
As the name suggests, the car carries the name of the best-selling model in the world, and naturally inherits many characteristics of the Corolla, such as the corolla's high cost performance, public aesthetics, and large space. That is to say, many netizens summed up on social media, you can use the Coronora as an SUV version of the Corolla, and the old and young all-you-can-eat god car has appeared again in the SUV segment.
In fact, compared with Yi ze, the product strength of Corolla Ruifang is not weak at all.
Its price range is 129,800-16.98 million yuan, which is almost the same as Yize. Pure TNGA architecture to build, length, width and height to achieve 4460mm / 1825mm / 1620mm, compared to Yize car length more than 70mm, width more than 30mm, more high 55mm, space is undoubtedly more to meet the needs of home. Coupled with the same 2.0L + CVT power, let's say that the fragrance is not fragrant, right?
More importantly, Corolla Reifang is not as conformist as you think, and people still make the vitality that young people want. Just like the appearance color matching, in addition to the classic white, silver, black, gray color, but also the use of sapphire blue and pearl red this bright color, and even these colors are also mixed with the ink yuan black roof, that is, the popular black contrast design.
Looking at the interior, although there is no big difference with the Corolla, but fortunately the configuration is still in place, young people like L2 level intelligent assisted driving, leather steering wheel, lane departure warning, collision warning, suspension of the central control screen, PM2.5 air purification, electronic handbrake, electronic parking, panoramic sunroof and other functions, basically there should be, you say that people's sincerity is not in place?
Based on the above advantages, the Corolla Rebahn has the potential to become an explosive product in the SUV industry.
So, it's late April, almost three months after the Corolla Rebbe is on the market, how is the car mixed up at the moment? Did you get the expected explosive sales performance?
Just some time ago, the Association released the ranking of SUV retail sales in March. Corolla ranks 47th with a monthly sales of 5,003 units, which is the sales figure presented in the table below.
For this sales performance, public opinion is divided. Some people think that the performance of Corolla Relex is not as good as expected, which belongs to the type of abnormal performance, because Corolla has not produced top 10 in the car market, and has even competed with Xuanyi and Langyi for many months. In such a comparison, Corolla Sharp Release can only be regarded as a bland performance.
In fact, such a view can not be said to be wrong, it depends on what angle you stand in to think about the problem.
We must see two objective facts that cannot be ignored. First, the chip crisis has been spreading in the car market last year, not only has the momentum not eased this year, but because of the domestic multi-point epidemic, the lack of core is more serious; second, even if it is as strong as a new car like Corolla Ruifang, you always have to give it a certain amount of time, in other words, let the bullets fly for a while, which will work until the monthly sales exceed 10,000, after all, the production capacity is not allowed.
If you ask me, the monthly sales broke through five thousand, and the Corolla Sharp Fang, which is eaten by all ages, has it succeeded? At least at this stage, The Corolla Sharp is a small test knife, a successful model, as to whether it will go further or stagnate? Let's let time give the final answer, do you say that's the truth?