Some time ago, the Association announced the sales data for February 2022, and FAW Toyota's Corolla Sharp Release debut failed, with sales of only 4155 units in February.
With the golden sign of FAW Toyota, and the upgrading of the 2.0L+CVT powertrain, coupled with the SUV shape, it has achieved little. Obviously, it is only 20,000 yuan more expensive than the ordinary Corolla, so why doesn't the Corolla Ruifang invite people to see it?
The author believes that putting aside the product and talking about the price is tantamount to playing hooliganism.
So we still have to go back to the source and rationally explore how the product power of Corolla Rebbe is?
First of all, the old rules, first talk about the competitive relationship of the Corolla Relung, although the official positioning for it is a compact SUV, but from the body size and price point of view, the main competitor of the Corolla Release is the Honda Binzhi, Honda XR-V and other mainstream small SUVs.
Compared with Honda Binzhi and Honda XR-V, the advantage of The Corolla Relex is that the whole series comes standard with a 2.0L+CVT powertrain.
But the problem is that Honda Binzhi and Honda XR-V provide two Earth Dream engines of 1.5L + 1.5T. The former has a maximum horsepower of 131ps peak torque of 155N·m, and the automatic model has measured 0-100km/h to accelerate for about 11 seconds, which is completely sufficient for daily commuting and excellent fuel consumption. The maximum horsepower of the latter engine is 177ps peak torque of 220N·m, the measured acceleration time of 0-100km/h is 8-9 seconds, in addition to daily commuting, occasional small passion acceleration, is not a problem.
For Buddhist owners, the Corolla Sharpener's 2.0L engine is useless and has a higher theoretical fuel consumption. Obviously, the 1.5T version of Honda Binzhi and Honda XR-V is more worth starting.
Secondly, from the perspective of its own product sequence, FAW Toyota has Yize at the same price, and what is more "outrageous" is that Yize not only positions a small SUV, the starting price is more expensive than the Corolla Sharp, the official guidance price is 145,800 yuan, and the double engine top match is 189,800 yuan.
It can be said that even FAW Toyota has not understood between Corolla Ruifang and Yize, who is high and who is low, who should focus on what market segment, and who should shoulder the heavy responsibility of sales. Is it because the shape of Yize is more sporty and the space is smaller, which is for young users? Is it because The Corolla is resemblance to RAV4 Rongfang, which is to serve home users? This is obviously unreasonable!
Finally, looking at the chassis suspension and technology configuration of the Corolla Rel release, compared to other Toyota SUVs, the Corolla Rel release is one of the few SUVs that use the rear torque beam type non-independent suspension, not to mention whether there is a four-wheel drive system, if there is occasional long-distance or even into the mountains and mild off-road needs, you can directly pass the Corolla Rel release, because it is not an SUV at all.
As for the technical configuration and internal materials, the Corolla sharp lowering can hardly be selected, because it is topped with halogen headlights, missing front and rear radar, no skylights, the steering wheel is made of plastic, the seats are made of weaving, and a bunch of hard plastic materials, which is indeed very "beggar". Even if you increase the budget of 10,000, choose the second lowest configuration, the same halogen headlights, cloth seats, plastic steering wheel. Until the guidance price of 156,800 yuan, it is the LED headlights, leather steering wheel, and imitation leather seats. Have this budget, why not consider the Honda CR-V, Toyota RAV4 Rongfang?
In summary, the failure of the Corolla Sharp Release debut is first of all that FAW Toyota did not figure out its positioning, and it was fratricidal with Yi Ze. The second is that there are too many competitors, not only Honda Binzhi/XR-V, but also Changan CS75 PLUS, Haval H6 and so on. Finally, its own product strength is not excellent enough, the chassis is pulled down after the suspension structure is low, in addition, the interior materials can be saved, the low and medium with a live interpretation of the "beggar version", the author saw the real car, embarrassed to almost use his feet to cut out the three rooms and a hall, directly turning many users away.
Finally, you ask me if Corolla Reifang can buy it?
My answer is, I can buy! But you have to reduce the price by 30,000 yuan!
What do you think?
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