When it comes to the current domestic fuel vehicle market, which brand is the strongest, I am afraid that no one can be harder than the Toyota waist bar. Other than that, just look at the price of this piece, Volkswagen is not a rival, the current Toyota's main sales model, many are no preferential, similar to Highlander, Xena, Alpha and other models, but also to increase the price to pick up the car, Toyota may be the current domestic joint venture brand, there are one of the few models that need to increase the price of the joint venture brand.
Despite this, Toyota's sales are still relatively good, in the first quarter, GAC Toyota and FAW Toyota formed the domestic Toyota camp, handed over 444,300 vehicle sales results, compared with the same period last year, an increase of 6.7%, once again outperformed the domestic passenger car market sales trend, showing a relatively strong market aggressiveness. Without sacrificing profits, Toyota can exchange relatively firm prices for rising sales, and Toyota's brand reputation and product reputation are the greatest.
However, Toyota is not so smart in all fields, and in some models, the market is also a monolithic market for Toyota. From the perspective of sales in March, there are several models that are relatively bleak, the sales of the Veranda high-performance version in March were 448; the sales of rav4 Rongfang dual engine E+ were 315 vehicles; the sales of Larolola dual engine E+ were 233 vehicles; the sales of Raling double engine E+ were 145 vehicles; the sales of Toyota C-HR EV were 90; the sales of Yize E into the engine were 65 vehicles, which can be said that in Toyota's product system, such sales are quite weak.
And we must pay attention to the fact that these models with relatively dismal sales, without exception, are all Toyota's new energy models, that is, hybrid, pure electric models. In fact, from the current situation, Toyota's pure electric models are indeed weak in the domestic market, but Toyota's hybrid series is still relatively strong, such as Highlander, Xena and other models, so why are the sales of these hybrid models only two or three digits?
In fact, for these hybrid models, there is only one reason for the very low sales, that is, the price is too high, these hybrid models with poor sales are actually the hybrid high-performance models launched by Toyota in China, but the price can be taken to the sky.
For example, the price of the Velanda high-performance version is as high as 258,800 yuan - 299,800 yuan, and the price of rav4 Rongfang dual engine E+ is as high as 248,800 yuan - 296,800 yuan, which basically coincides with the price of some models of the new Highlander. And even if the fuel consumption of these two models is very low, but the price is more than the ordinary version of Veranda, RAV4 Rongfang, it can already add oil for several years, so under such pricing, these two models are naturally difficult to have decent sales.
Corolla Dual Engine E+ (20.78-23.08 million), Leiling Dual Engine E+ (20.38-21.88 million), Yize E Jinqing (22.58 - 25.38 million) The situation of these three models is similar to the above two cars, obviously the size is not large, but the price exceeds the models that are one level higher than them. Therefore, such a price, if it can still sell well in the domestic market, it means that consumers in the domestic automobile market are extremely irrational, or that Toyota's potential consumers have lost their ability to judge.
The Toyota C-HR EV represents the typical "operation" of the joint venture brand in the pure tram market, which is a typical "oil to electricity" model, which is based on the fuel version of CH-R, with a cruising range of only 400 kilometers, but the price is as high as 225,800 yuan - 249,800 yuan. As a 4405mm long small SUV model, such a price is obviously not cost-effective, especially compared to the domestic pure electric model, to more than 200,000 can buy the model, the comprehensive product force is quite excellent, and this car is not a level at all, so this car monthly sales of 65 vehicles, it is inevitable.
On the whole, there is only one reason for the sluggish sales of these new energy models, that is, it is too expensive, not generally expensive, but a little outrageously expensive. Although Toyota has a high market reputation and brand reputation in the domestic market, if these compact SUVs, compact cars, and small SUV models are because they are new energy, the price is greatly increased compared to fuel vehicles, and consumers are difficult to accept, and we also have to say that with domestic new energy to do comparison, Toyota's new energy models are actually not so magical.
You can think about it, the official guidance price of 218,800 yuan, pure electric endurance of 55 kilometers of Leiling dual engine E + top match, can really be more attractive than the top of 151,800, pure electric mileage of 121 kilometers BYD Qin PLUS DM-i? The gap in cost performance between the two may also be the core reason for the huge difference in sales. Therefore, in today's rise of domestic new energy vehicles, Toyota in the new energy sector, in fact, there is not much attraction, which for Toyota, in the future, may be a crisis.