In today's post-80s and post-90s automobile consumer markets, it is not enough to have good products, but also to remarket to resonate with young people, which is why more and more new car-making forces like to choose experience centers in prosperous places such as Wanda Plaza and Taikoo Li.
In this regard, many traditional car brands seem to be incompatible with the current market environment, and cannot let consumers quickly understand the characteristics of the product, which is also the focus of GAC Toyota's exploration. Compared with those new forces in car-making, Toyota quality is more convincing, since the introduction of the first dual-engine hybrid model Camry dual-engine in 2010, GAC Toyota has continued to lead the tide of the times, gradually introducing HEV, PHEV, EV a total of 11 products, sales and word-of-mouth are very good, which means that the starting point of GAC Toyota's electrification is ahead of most brands, as long as it makes a little effort in marketing, it can make other brands unattainable.
From April 2nd to April 17th, GAC Toyota Electrification Experience Pop-up Store was officially opened in Chengdu New Century Global Center. Here, in addition to experiencing the product performance of Xena and Veranda high-performance versions, you can also feel the life of Tidal Electric through the game area, understand the development history of Toyota's electrification, and will not delay your shopping time.
On the day of the car life to participate in the activity, also interviewed some young consumers who visited the mall, they also gave a very high evaluation to GAC Toyota's move to the pop-up store here, because many office workers, only 1 day a week, even if they want to buy a car, they are not willing to spend time on this, more hope is to spend time on eating and drinking, walking around, GAC Toyota is equivalent to eliminating everyone's time waste, only need a meal of kung fu to fully experience the product features.
Looking at the entire automotive industry, Toyota can be regarded as the first batch of car companies to enter the new energy market, but Japanese brands have always liked to do it first and then say that they have to wait until the product is really mature, which is just the opposite of those PPT car companies, in addition, Toyota's car manufacturing experience and technical precipitation also ensure that the product is more reliable.
It is said that the impatient can not eat hot tofu, success can not be shortcuts, only one step a footprint can go out of a smooth development of the road, in order to help the "carbon neutrality" goal, GAC Toyota give full play to the scale advantages and technical advantages, speed up the all-round electrification strategy, from the comprehensive deepening of the full engine layout, all-round promotion of hybridization, comprehensively meet the wave of pure electricity, three aspects to establish the most practical carbon reduction path in the industry.
To this end, GAC Toyota also put forward a practical and feasible goal, that is, it plans to account for nearly 60% of the sales of electrified models by 2025 and reach 100% in 2035, accelerating the promotion of all-round electrification.
As a pioneer in the hybrid market, Toyota has 25 years of electrification technology accumulation, cumulative sales of more than 18 million units, battery system 0 accidents, this data is actually very scary, and in China, on average, every 7 of every 10 vehicles are Toyota, which is enough to show that Toyota Hybrid is recognized by consumers after the baptism of the market.
At present, GAC Toyota currently has 7 hybrid models, which is the largest number among mainstream car companies. Among them, Highland dual engine and Leiling double engine rank first in sales in their respective market segments, of course, GAC Toyota is not satisfied with the existing achievements. In the future, gac toyota's models will be equipped with hybrid versions as standard, and it plans to account for more than 50% of hybrid sales by 2025, with a compound annual growth rate of more than 36%, and cumulative sales of 2.3 million units.
It is undeniable that no matter which car company will focus on the layout of the pure electric market in the future, this is the development trend of the automotive industry, but also the orientation of consumer demand, even if the hybrid is mature, it is still unable to stop customers who like pure electricity, for the wave of electrification, GAC Toyota is also putting products at its own pace, this year, GAC Toyota will open the e-TNGA architecture pure electric model launch offensive, led by pure electric SUV bZ4X, and introduce 5 pure electric models by 2025. Among them, the upcoming bZ4X is equipped with a number of electrification technologies and configurations first introduced by Toyota, such as the latest version of TSS, special-shaped steering wheel, 90% high retention rate of battery capacity after 10 years, etc., bringing consumers a safer and better pure electric experience, and establishing a new benchmark in the pure electricity market.
It is understood that Toyota relies on 25 years of electrification technology accumulation to create a world-leading "three electric" technology, ensuring that the product debut is both leading, and GAC Toyota has also optimized and upgraded the habits of Chinese consumers when introducing electrified models to ensure that consumers experience pleasant travel during use.
In the pop-up store, the most popular is the global flagship MPV Xena, no matter when, there are always people to experience, this MPV is not only a luxury MPV comparable to comfort, workmanship configuration, tuning, etc., but also the first hybrid model of domestic medium and large MPV. The new car is equipped with a new enhanced version of the TNGA 2.5L hybrid system, the system has a comprehensive power of 183kW, and the fuel consumption of 100 kilometers is only 5.9L (WLTC working conditions), breaking the fuel consumption ceiling of the same class of models, whether it is commercial or domestic, it can be easily driven.
In addition, Toyota's fastest four-wheel drive SUV Veranda high-performance version has also attracted many people to stop and watch, the new car provides EV + HEV "one car dual use" unique driving experience; Veranda high-performance version is equipped with 2.5L inline four-cylinder engine, zero hundred kilometers of acceleration into the 5-second range, full power state, 100 kilometers of comprehensive working conditions fuel consumption as low as 1.1L * 4, the total mileage of up to 1152km, with the same level of unique E-FOUR electronic four-wheel drive system and 1500W high-power external power supply function, It allows you to enjoy the convenience of green travel.
This year is GAC Toyota's product year, whether it is fuel vehicles or new energy, the entire product layout is very rich, giving consumers enough choices, it is based on strong product support, in the case of a bad market environment, GAC Toyota still achieved double-digit growth in the first quarter of this year, the cumulative sales of 247006 in the first quarter, an increase of 41%.
Brand, products in both directions, this is gagac Toyota clear development direction, in the face of carbon neutrality, into China for more than ten years GAC Toyota has been playing its own advantages, in the electrification technology continues to make breakthroughs, car life believes that once GAC Toyota began to fully accelerate, "the car to the mountain must have a road, there must be a Toyota car" is also suitable for the electrification market.
Note: The above pictures come from the brand official