Cover news reporter Cai Shiqi
On January 5-7, realme and Tmall super brand day opened the real gt2 series pop-up store in the mixc city of Chengdu's core business district, which was famous for going to sea in the early years, and is accelerating the opening up of the domestic market, and the pop-up store has become their latest attempt to cut into the offline scene with light assets.
Realme opened its first pop-up store in Chengdu
Xu Qi, vice president of realme, told the cover news reporter that last year, the annual sales of realme mobile phones exceeded 60 million units, maintaining rapid growth in the global market, becoming the world's sixth largest smartphone brand and the world's fourth largest Chinese mobile phone brand, and has reached the top 5 positions in the industry in 21 markets.
According to a report released by the veteran IT industry analysis and consulting firm Canalys at the end of October last year, the top five brands in India's smartphone market share in Q3 2021 were Xiaomi (24%), Samsung (19%), Vivo (17%), Realme (16%) and OPPO (13%), with Chinese brands occupying four seats.
In the third quarter of 2021, the top five of India's mobile phone market share were won by Chinese brands
Affected by the epidemic, more and more brands began to shrink offline channels, mainly online sales, 2016-2018 OPPO and vivo's green and blue offline store war is no longer grand, only Xiaomi and Huawei are still firmly setting up new offline stores, but mobile phones are not the absolute protagonists in the store.
As a young brand based on online channels, realme did not blindly open offline stores, they chose the asset-light form of flash stores to contact offline consumers. Xu Qi said that realme as a technology tide brand for young people, the spirit of "dare to cross the level" has affected many young consumers, and also hopes to find more like-minded peers on the road of continuously leapfrogging, so it has chosen to use pop-up stores as a way to convey the brand spirit and listen to the voices of young people face to face, and to communicate with young people most intuitively.