Cover news reporter Li Jilong
On January 6, for its Model 3 and Model Y models, Tesla released the news of the official surrender. Its maximum drop of 48,000 yuan has caused dissatisfaction among many old car owners. On the same day, Tesla owners in many cities across the country defended their rights through different forms, demanding that Tesla give an explanation and give the owner certain compensation. Among them, Tesla owners in Chengdu reacted the strongest, and on the afternoon of the 6th, hundreds of owners walked into Tesla Chengdu Taikoo Li store to protect their rights, and the scene was out of control.
Event review: 100 car owners "made a big fuss" at Tesla Chengdu Taikoo Li store
On January 6, Tesla China officially cut the price of Model 3 and Model Y, ranging from 2-48,000 yuan. It is reported that after this round of price reduction, all models on Tesla's official website have ushered in the lowest price in history.
On the morning of the 6th, a Tesla owner in Chengdu appealed in the rights protection group, hoping that the owner would go to the Tesla Chengdu Taikoo Li store at 5 p.m. to protect their rights. At about 6 p.m., Tesla Chengdu Taikoo Li store gathered a large number of car owners. Some netizens broke the news that this is the most fierce car owner rights protection since Tesla entered the Chinese market. At the scene, hundreds of people entered the store and emptied the store of gifts, snacks and drinks that were intended to be provided to customers. It is reported that it was not until 1 a.m. that day that Tesla owners who defended their rights gradually left.
Rights protection car owners: The official surrender made the car owners very troubled, hoping that Tesla could compensate
On January 9, the cover news reporter contacted Ms. Chen, the owner of Tesla in Chengdu, who was also one of the rights defenders that day. According to Ms. Chen, she only picked up the car in early January this year, and the current vehicle has a mileage of less than 200 kilometers. But in less than a week, Tesla officially announced a sharp price reduction, and the reduction was as high as 30,000 yuan. Ms. Chen said that picking up the car was originally a very happy thing, but Tesla's official surrender made her heart very uncomfortable. Later, the cover news reporter interviewed several other car owners who participated in the rights protection of the day, and the owners said that they had just picked up the car and ushered in a sharp price reduction, although we also have the spirit of contract, but Tesla's operation is indeed very responsive.
At the same time, in the interview, the cover news reporter also learned that the owners expressed the same demands for this rights protection. They hope that Tesla will give a supplementary 100,000 kilometers of overcharge, 1 million points, FSD lifetime use rights and a 2-4 year extended warranty. Roughly, the total equity of the compensation plan proposed by the owner is worth more than 100,000 yuan.
Tesla official: There will be no price fluctuations in the short term
In response to the rights protection incident caused by Tesla's official reduction, the cover news interviewed Tesla Vice President Tao Lin, she said that Tesla has always adhered to the direct sales model, the price is open and transparent, there is no discount, no price increase, and everyone's purchase price at the same time is the same. Take traditional cars, everyone goes to the dealer to buy the price is different, so you actually don't know whether the price is the lowest, you don't know what price other people buy, which is not fair to consumers.
According to Tao Lin, Tesla's vehicle prices will change depending on changes in raw materials, manufacturing and transportation costs. At the same time, Tesla's secret ambitions and product release history can also be seen that from the Roadster to Model S to Model 3, Tesla is also committed to providing a wider range of consumers with the opportunity to experience smart electric vehicles. Many consumers may not be too used to this completely transparent approach, but I think people will slowly become more and more aware of why Tesla is doing this.
In response to online rumors that Tesla will significantly reduce prices in the later period, Tao Lin said that the adjustment of the price of a product is actually a prediction of the company's cost changes in the next period. In a sense, the price adjustment reflects our better planning for the supply chain, what kind of level the cost of the whole vehicle will be, and then we make such adjustments according to this forecast. Tesla's history of several relatively large price adjustments, are because of external reasons to have a certain impact on the cost, such as we have become a domestic car, the price will definitely be lower than pure imports, at least tariffs will be saved by 15%, such as our supply chain is stable, it will definitely be lower than before shipped from abroad.
Tesla's current supply chain localization rate is 95%, and theoretically there is not much room for improvement, so I think after this price adjustment, it should be said that (price) is relatively stable. In fact, the logic of Tesla is very simple, when the cost of the calculation changes, such as replacing raw materials and so on need to adjust the price, we will rise or fall as soon as possible. Consumers seem to think that we have dropped more than last month, but in fact, the price last month it has increased, and then compared with the price before the price increase, the difference is not much.
Lawyer: Rights protection should be rational and objective
In response to the collective rights protection incident of Tesla owners, Yu Wenshan, a lawyer at Beijing Hengdu (Chengdu) Law Firm, said that the Tesla rights protection incident in Chengdu Taikoo Li Store is not unique in the new energy automobile industry, and car owners should be rational and objective when safeguarding their rights. As a commodity, the price of the vehicle is adjusted by the market price law, and the owner and Tesla establish a sales contract relationship, and both parties should abide by the spirit of the contract. If Tesla does not make a low price guarantee within a certain period of time, or promises that the price of the vehicle will decrease, the owner has the right to demand Tesla to compensate for the difference, and it is difficult for the owner to obtain legal support for demanding compensation from Tesla only on the grounds that the price of the vehicle has decreased.
At the same time, lawyer Yu Wenshan also suggested that car owners, as consumers, can of course protect their rights legitimately, but they should pay attention to the ways and means of rights protection, and protect their rights legally and rationally. First of all, when purchasing a vehicle, car owners should consider the possible risk of vehicle price decline, and rationally view the problem of vehicle price decline; Secondly, actively communicate with Tesla in the process of rights protection, reasonably express demands, and pay attention to controlling the method and degree of rights protection within an appropriate range to avoid illegal acts; Finally, in the process of signing a contract and negotiating with Tesla, the owner can save evidence through audio and video recordings if necessary.
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