01
CASABLANCA launches a new colour range
ATLANTIS sneakers
Image source: Web
Recently, designer brand Casablanca independently created the first sneaker Atlantis presented last autumn and winter, bringing a series of new color schemes. The new color scheme has three colors, named "Tennis Green", "Clay Orange" and "Off-White", the first is jungle green with white, the second is orange with white, the sole is the same jungle green color, and the third is white with khaki. The upper continues the mesh design, giving the three new coloured sneakers sporty.
FN View: Can Atlantis become Casablanca's first IT Shoes? And let's wait and see.
02
Nike exclusively released the "Chuantu" Chengdu limited Nike DUNK LOW shoes in Chengdu SKP-S
Image source: Courtesy of the brand
Recently, Nike exclusively released "Chuantu" Chengdu limited Nike Dunk Low shoes in Chengdu SKP-S. Chengdu SKP-S, as the exclusive premiere of the Chengdu limited edition "Chuan Rabbit" in the Nike Dunk Low "Year of the Rabbit" series, has specially cooperated with Chengdu art group Noise Temple to present an immersive sound, light and shadow experience space "moving like a rabbit". A series of visual and auditory sensory art works inspired by "Sichuan Rabbit". De-melody, the rhythm of the three-dimensional cycle is brought into the controlled and obscure vision for effective chemical reactions, and the abstract world that is hypnotic and exciting.
FN view: The concept of urban limitation is gaining more and more attention in the Chinese shoe market, and by combining local culture, it presents a very dynamic and highly recognizable trend.
03
ZEGNA IS ABOUT TO RELEASE THE TRIPLE STITCH SNEAKERS IN COLLABORATION WITH INDEPENDENT PRODUCT DESIGNER MR. BAILEY
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Recently, Italian menswear brand Zegna announced that it is about to release Triple Stitch sneakers in collaboration with independent product designer Mr. Bailey. Zegna's Artistic Director, Alessandro Sartori, collaborated with Mr. Inspired by the traditional Japanese craft of Yakiusgi, Bailey applied it to the shoe styling with a soft leather suede upper with a carbonized surface and a hand-wrapped midsole. The new Triple Stitch™ technology features a breathable mesh layer that is fixed inline to the sole to bring a simple, functional aesthetic that is utilitarian.
FN opinion: The launch of this shoe, which has been developed with many materials and techniques, indicates Zegna's determination to expand its footwear product line.
04
MARTININE ROSE UNVEILS A NEW COLOR SCHEME NIKE SHOX MR4 CO-BRANDED SHOE
Image source: Web
Recently, British menswear designer Martine Rose released a new color Nike Shox MR4 co-branded shoe. As a guest brand at the Pitti Uomo menswear exhibition in Florence for autumn winter 2023, Martine Rose unveiled her menswear collection for autumn winter 2023 during the fair, and was the first on the runway to present a new color scheme of shoes in collaboration with Nike. This shoe continues the avant-garde square toe design of the MR4 shoe model, and the color scheme adopts a blue-purple gradient color scheme, which is visually very futuristic sci-fi.
FN View: Martine Rose's co-branded shoe style for Nike is playing an increasingly important role in Nike's strategy to revive its classic Shox elements.
05
HUNTER releases the Spring/Summer 2023 collection of shoes
Image source: Courtesy of the brand
Recently, British footwear brand Hunter launched a new spring/summer 2023 collection of shoes. This season, in addition to rain boots that excel in rain and mud, there is also a shortage of all-weather, all-season products such as sandals and ultra-light design slippers for summer exploration. As part of Hunter Protect's sustainability efforts, the brand has been selecting recycled materials that help reduce its environmental impact, and this season is on its way to the highest level on its environmental path. The number of shoes made from FSC-certified natural rubber has more than doubled this season to 78 compared to the Fall/Winter 2022 collection, in line with the brand's commitment to FSC-certified®® natural rubber in all rubber shoes by 2025. The number of products made from recycled materials has also increased from 591 to 608, and the brand will continue to blend BLOOM algae foam from clean natural waters into its EVA materials.
FN View: Creating a more environmentally friendly matrix of sustainable footwear products will help the brand to implement its sustainability strategy firmly and steadily.
06
STELLA LUNA LAUNCHES ITS SPRING/SUMMER 2023 NEW FOOTWEAR COLLECTION
Image source: Courtesy of the brand
RECENTLY, CHINESE LOCAL FOOTWEAR BRAND STELLA LUNA RELEASED A NEW SHOE COLLECTION FOR SPRING/SUMMER 2023. This season, the core is comfort and support, with military skins and animal prints to carry on the self. The pointed-toe heels, combined with this season's new Stream Block Heel, depict the contemporary woman's pursuit of perfection in life. Meanwhile, this season's loafers are equipped with a new fog copper buckle that combines classic design with foggy metal, which gives the embellishment a fresh life.
FN view: Giving footwear products a more warm and sensual color product tone will be more able to have interactive emotional resonance with female consumers higher than the product itself.
07
STUART WEITZMAN HAS RELEASED ITS 2023 VALENTINE'S DAY LIMITED CAPSULE COLLECTION OF SHOES
Image source: Courtesy of the brand
RECENTLY, STUART WEITZMAN RELEASED THE 2023 VALENTINE'S DAY LIMITED CAPSULE COLLECTION. Created by SW's Global Design Director Edmundo Castillo, the collection is crafted by Spanish artisans and embellished with dazzling Swarovski crystals. THE 2023 VALENTINE'S DAY LIMITED CAPSULE COLLECTION INCLUDES: STUART SHINE 85 LACE-UP HEELS, PASSIONATE SAMBA RED SATIN INTERWOVEN WITH BRILLIANT SWAROVSKI CRYSTALS; ANNY SHINE flats, which combine classic ANNY pointed-toe flats with Swarovski crystals; LOVESTRUCK sneakers are embellished with crystal-encrusted red love hearts on the heels of low-top little white shoes, which are popular among young people, showing their personal attitude.
FN View: Valentine's Day, which is close to the Chinese New Year, will become the next key battlefield in the marketing of footwear and fashion brands, and how to present limited series products without vulgarity will be a major test for brands.
08
Chinese youth will jointly present the NBA Year of the Rabbit Spring Festival game with the Brooklyn Nets at the Barclays Center in New York
Image source: Courtesy of the brand
On the 27th of this month (Beijing time), the Nets' home Spring Festival game was jointly presented with the Chinese brand Chinese youth. On the day of the Spring Festival game, the Nets will give nearly 20,000 fans a special Spring Festival red envelope jointly designed with Chinese youth, and celebrate the Spring Festival with traditional Chinese culture with fans. Chinese youth will also set up a pop-up booth at the most crowded main venue at Barclays Center to showcase the Nets x Chinese Youth Year of the Rabbit series for fans to bring Chinese culture to Brooklyn with the Nets.
FN view: Using sports and youth trend culture as a bridge to promote Chinese traditional culture will resonate more with the corresponding ethnic groups.