【Shanghai, China】On March 2, 2023, Italian luxury brand ASH (hereinafter referred to as "ASH") opened a seven-day ASH X Nespresso "City Walk Limited Time Exhibition" at Yongfu Club, No. 200 Yongfu Road, Xuhui District, Shanghai. This exhibition is presented as a living aesthetic space that explores environmental science and art fashion, and fully adopts environmental protection elements to create a sustainable proposition of choosing good, moving forward and restarting the future. The brand side told the media, styling and other friends on the scene about ASH's free, hippie and adventurous brand spirit, and shared the common pursuit of ASH and Nespresso Espresso for a sustainable future. Leading the way in sustainability.
This time, ASH X Nespresso "City Walk Limited Time Exhibition" divided the site into five areas in the form of a sustainable good journey: [Good Journey Departure], [Choice of Charity Formula], [Espresso Coffee and Shoe Shop], [Walking Travel Land] and [Choice of Goodness Workshop], presenting the brand's awareness of goodness and sustainable lifestyle to friends on site.
【Choice Formula】Composed of two limited-edition fashion sneakers, FORWARD and RESTART, the joint series of this collaboration, the sole and insole are made of coffee grounds recycled from Nespresso espresso coffee, and the label on the tongue is made of recycled aluminum from recycled coffee capsules, and the recycled coffee capsules are recycled through creativity and craftsmanship.
ASH X Nespresso "City Walk Limited Time Exhibition"
Inspired by the relaxing time of enjoying coffee, the FORWARD sneakers offer a sophisticated choice for lifestyle aesthetes who love a laid-back lifestyle with a minimalist design. Each pair of FORWARD fashion sneakers contains coffee grounds from about 7 cups of coffee and recycled aluminum from about 13 recycled coffee capsule shells. The color scheme is inspired by Nespresso Buenos Aires large cups of coffee (silver) and coffee Kos (taupe).
ASH X Nespresso "City Walk Limited Time Exhibition"
The design of the RESTART fashion sneakers is a bold interpretation of ASH's signature avant-garde style, reflecting the wearer's vitality and youthful atmosphere. Each pair of RESTART fashion sneakers contains coffee grounds from about 15 cups of coffee and recycled aluminum from about 10 recycled coffee capsule shells. The color scheme is inspired by Nespresso Shanghai Big Cup (red) and Cabichio (green).
ASH X Nespresso "City Walk Limited Time Exhibition"
ASH X Nespresso "City Walk Limited Time Exhibition"
ASH X Nespresso is open to the public for a limited time from March 3 to March 8, 2023, allowing visitors to experience the eco-friendly handicraft of coffee scrubs and unleash their imaginations. There are also creative flower cups, coffee pick-ups and more, so come and join ASH and Nespresso Espresso in a sustainable future and share a fun spring day.
Through the ASH X Nespresso "City Walk Limited Time Exhibition", ASH actively explores sustainable and good choices, self-exploration and renovation, and reinvents the brand's classic new possibilities, and meets infinite vitality this spring day.