The rapid change of the domestic car market can be said to be a test of the car company's mastery of the market rhythm, for each car brand, if the rhythm and the pulse of the car market demand just keep the rhythm consistent, it is simply the right time and place, naturally the best choice.
If the movement is too early or too late, it is obvious that all kinds of problems will arise. The price of too early is likely to be born before the death, just like the LeTV car of the year, and if it is too late, it will lose the opportunity of the market and lose the success.
In recent times, to be the best to synchronize with the pulse of the market, is undoubtedly BYD, compared to other car companies' hybrid DHT technology, DM-i launched the time point is just right, not only let BYD get considerable market heat and sales, its dimensionality reduction and joint venture brand traditional fuel vehicle competition ideas, but also did achieve certain results, the latest sales data, Qin and Song's DM-i models have exceeded many of the same price of joint venture cars, to the front of the sales ranking.
In contrast, the traditional joint venture for the rhythm of the car market seems to be more and more unable to grasp the essentials, especially for the hottest new energy market at present, the vast majority of joint venture car companies, although most of them have also been laid out, but it seems to be ignored by the entire market, there is no sense of existence to speak of, especially the Japanese car companies are the most serious.
In recent years, although the attitude of Japanese car companies to new energy has changed dramatically, they have begun to spend huge sums of money to create new energy products, but from the point of view of time, it seems a little too late, which may be bad news. The traditional fuel vehicle market is also under pressure, in terms of the analysis of the A-class sedan market with large sales scale, there are independent PHEV high-end products on the top, and there are independent fuel vehicle products such as GAC Trumpchi Shadow Leopard and Changan UNI-V, which are already embattled, and the few advantages are only brands.
From this point of view, the good days of Japanese joint venture car companies seem to be coming to an end soon, but in fact, they still have a backhand.
A few days ago, with the appearance of the Honda Civic Hybrid Edition in the ministry of industry and information technology's new car declaration catalog, let us see the response measures taken by Japanese brands in the face of the current tense market pattern.
As Honda's fist product in China, this generation of Civic has been listed for a period of time, the product force is naturally good, but there has been no hybrid version to provide, the current fuel power is enough to play, the power is strong and fuel-efficient, there is indeed no need for hybridization.
However, in the face of the current increasingly stringent emission regulations, the hybridization of all models is the trend of the times, and Honda's existing hybrid platform does have a corresponding version, that is, the existing 1.5L i-MMD platform.
However, what no one expected was that Honda did not take the idea of passing and passing, and directly came to Boda - in the new car declaration information of the Ministry of Industry and Information Technology, the hybrid version of the Civic did not use 1.5L i-MMD, but directly used 2.0L i-MMD.
The 2.0L i-MMD is used as a version only for mid- and high-end cars, and has been installed on models including the Accord and Odyssey, and on the Accord using the 2.0L i-MMD, the measured 100-kilometer acceleration can already achieve a performance of 7.5 seconds.
And this power system, mounted on the Civic with smaller size and weight, is undoubtedly excessive. In the face of the increasingly chaotic structure of the domestic car market, Honda adopted the strategy of "technology decentralization" on the Civic and reiterated its status as a "brother" in the industry.
However, do not be happy too soon, according to the current known news, although the Civic Hybrid Version is exactly the same as the above of the Accord, the maximum power of the system is only 135kW, compared with the comprehensive power of 158kW above the Accord. As you can see, Honda is still trying to maintain the difference between the model positioning as much as possible.
But even so, it still does not prevent the upcoming Hybrid Civic from becoming the second most powerful Civic after type-R, and the most powerful Civic in the civilian version.
More critically, it is also very fuel-efficient, and the Ministry of Industry and Information Technology information shows that even the highest fuel consumption version of the Hybrid Civic has a certified fuel consumption of only 4.47L/100km.
In fact, the blessing of i-MMD hybrid, the benefits are not only fuel saving, the quietness and sense of premium of the whole vehicle will also achieve a further leap, it is foreseeable that the hybrid version of the Civic will become the highest-end version in the entire Civic series after the listing.
Such a stronger, more fuel-efficient, more advanced, and the price will not be too low Civic, in fact, has far exceeded the scope of enough, however, such a model should not worry about the market, after all, it can be used to play a pig to eat tigers, and there is no shortage of topics, after all, the debt that was previously "collapsed" by the shadow leopard, it is time to ask for it.