Volkswagen's profit cow: the average age of users is 35 years old, Chinese consumers are the first major customer, in 2022, the capital market will usher in a hundred billion car giants, Volkswagen Group issued a statement saying that Porsche cars will be listed independently, and the fastest will be completed in the fourth quarter, the valuation is about 60 billion to 85 billion euros, may become the largest IPO in European history, public information shows that Porsche was born in the 1930s, headquartered in Stuttgart, Germany, It is currently the most profitable sub-brand of Volkswagen and is known worldwide for producing high-performance sports cars. Built 911718 BOXTERK, MENMER and other classic models.
Speaking of Porsche, it is natural to avoid the founder Ferdinand Porsche, in the mid-1870s, he was born in a blacksmith family, but he was particularly obsessed with the electrical core of the mechanical system, at the age of 18 joined the Swiss motor company Bella Egg electronics company, in just a few years, from an apprentice to the head of the testing department, subsequently, Porsche was poached by the Vienna Lorna body factory, and cooperated with the director Ludwig Silona to design a front-wheel drive two-seat electric vehicle longer portion, They continued to upgrade, installing electric motors on the two wheel hubs of the rear wheels, creating the world's first four-wheel drive car with an internal combustion engine, thus becoming the world's first hybrid model.
In the early 30s, with the help of friends, the Porsche Car Design Institute was established, and a national car was successively created, Porsche's son Fei Li can be described as blue and better than blue, the father and son launched the Porsche 356 on the basis of the Beetle and CC talia360, which was the first sports car named after Porsche, with a lightweight body, low wind resistance coefficient air-cooled engine flexible handling performance, once launched to become larger or more successful, under the leadership of labor, Porsche not only occupies a place in the sports car market, It is also constantly creating brilliance in the field of racing, and has won the reputation of the king of sports cars.
Porsche 911 launched in the 60s, thus laying the company's position in the automotive industry, in 2012, Porsche was wholly owned by the Volkswagen Group, spending a total of 8.36 billion euros, today, this is undoubtedly the most cost-effective deal made by Volkswagen, as the group's profit cow, last year Porsche's operating income reached 33.1 billion euros, sales profit of 5.3 billion euros, an increase of 15% and 27% year-on-year, respectively, a 16% return on sales.
In 2021, sales exceeded 300,000 for the first time, reaching 301915 vehicles, an increase of 11% year-on-year, China has become the world's largest market for the seventh consecutive year, global sales accounted for 31.7%, a total of 95,671 vehicles were delivered, an increase of 8% year-on-year, ranking first in the ultra-luxury brand, it is worth mentioning that the average age of its users is about 35 years old, and the proportion of female users has reached 10,000, and the banquet SUV is still the best-selling model, with sales of more than 30,000 vehicles, accounting for more than 60% of the total, Paramela, An increase of 26% year-on-year. The legendary sports cars 911 and 718 increased by 67% and 74% respectively year-on-year, and the first pure electric sports car taken also handed over a good report card, with a total of 7315 deliveries, of which 72% of users bought Porsche brand models for the first time.
Some industry insiders pointed out that in recent years, many ultra-luxury car brands have been listed independently, with Ferrari as a model, and It is not surprising that Porsche chose to fly alone, which can also greatly improve its brand value and bargaining power. For the public, we can quickly raise a lot of funds to help them change and intelligent transformation, and we will wait and see whether they can achieve their wishes.