Shence Data received $200 million in Series D financing, which is driven by excellent products and key customer operations

Recently, Shence Data completed a $200 million Series D financing, led by Tiger Global and Carlyle Investment Group, with Mingshi Capital, DCM, Linear Capital, Sequoia China, Warburg Pincus Investment, Bessemer Ventures, M31 Capital, Xianghe Capital, Wuyuan Capital, GGV Jiyuan Capital, and Fanzhuo Capital acting as the exclusive financial advisor for this round of financing. In the future, Shence Data will increase investment in research and development resources in marketing technology-related fields, continue to create excellent products that serve the needs of digital operations, and focus on the layout of key customer operations and the introduction of related professional talents.

With the proven business model, strong technical strength, value and reputation of the business, rapid growth of business development trend, etc., Shence Data has once again won the recognition of the world's top investors in this round of financing; the blessing of all investors in the A, B, C and C+ rounds has further confirmed the position of the unicorn of the Shence data track. Next, this article will review the recent achievements of Shence Data and the company's next development strategy.

Reconstruct the data foundation and create a data closed loop

In the seven years since its establishment, Shence Data has extended from the field of big data analysis to the field of marketing technology, with the vision of "helping 30 million Chinese enterprises reconstruct the data foundation and realize digital operation", the company has maintained rapid growth, and has served more than 2,000+ industry head customers in more than 30 segments, with renewal rates of more than 100%, and more than 100,000 active users using Shence data to drive business growth.

So far, from the initial Analysis of Shence to the "two clouds and one platform", Shence Data is in the stage of rapid market expansion and industry strategy deepening, and the blessing of the capital will promote the continuous landing of the company's strategy. Sang Wenfeng, founder & CEO of Shence Data, further clarified the core concept, operation system and product strategy on the seventh anniversary of the company's establishment, and he said that the company's strategy has been very clear and firm.

Using scientific methods to improve efficiency, data-driven is the scientific method of the new era. "Reconstructing the data foundation and creating a closed loop of data" is the core concept of Shence Data around data drive. "Data source is important" is a unique cognition that S&C Data has been adhering to since its inception, so it insists on helping customers build a data foundation, and up to now, S&T has helped customers with more than 250 billion pieces of newly structured behavioral data every day. The achievements of the past seven years have confirmed this concept, and the future of Shence Data will continue to adhere to it.

The product concept of Shence Data has been upgraded from the previous data-driven business decision-making and product intelligence to the data closed-loop methodology SDAF, that is, Sense Decision Action Feedback, and provides a digital closed-loop solution covering global user operation, full-link analysis, and all-scenario marketing, with the purpose of enabling data to truly drive customer business and release value.

Two clouds and one platform continue to exert "marketing technology"

Shence Data adheres to the product strategy of "two clouds and one platform", namely Shence Analysis Cloud, Shence Marketing Cloud and Shence Data Foundation Platform, in the past few years, Shence Analytics Cloud has made gratifying achievements in the industry; in the future, the breakthrough and performance of "Two Clouds and One Platform" in the field of marketing technology are worth looking forward to.

As a company with big data genes, Shence Data aims to achieve data-driven marketing closed-loop for customers in the field of marketing technology, so as to help enterprises establish a better brand user experience, implement marketing plans with ROI improvement as the goal, and build a marketing moat with global competitiveness.

Since 2019, Shence Data has launched the research and development of marketing technology series software products, as well as the strategic customer marketing technology co-creation project; in 2021, it will officially release Shence marketing cloud commercial products, and quickly obtain the recognition of head customers in the big finance (such as banking, securities, insurance, etc.) and pan-retail (such as supermarkets, FMCG, catering, beauty, shoes and clothing, luxury goods, etc.).

In the period from 2019 to 2022, with the deepening of digital transformation and the fading of traffic dividends, the rise of private domain marketing and DTC models, and the continuous improvement of user global experience, Shence Data has experienced the marketing cloud and advertising cloud co-creation plans of many industry strategic customers, and the demands of enterprises for marketing technology products have also undergone different degrees of transition in the past three years; enterprises are in the external business environment, user consumption and catalyst habits, the digital stage of enterprises themselves, and the maturity of marketing technology application scenarios. It also makes enterprises face challenges in different situations when landing data-driven marketing closed loops.

Different from the traditional marketing automation products that mainly focus on process automation functions, Shence marketing technology related products mainly help enterprise customers achieve the following values:

First, enterprise cross-domain user identification and multi-marketing ecology (such as three-party e-commerce platform, corporate membership system, WeChat ecology, etc.) data connection. Using the new generation of User Identity and Correlation System (ID-Mapping) of Shence Data and the new generation of visual full buried point technology, in terms of data collection and access of global, omni-channel and full-process control, in the case of security and compliance, it is more complete, stronger and faster, which builds a good foundation for global user operation; the user's marketing action system is based on the new generation ID-Mapping of Shence Data, and the data of the app ecology, private domain ecology and public domain ecology covered by the enterprise marketing plan is connected to achieve unique identification of users in multiple scenarios.

Second, marketing full-link ROI calculations. Based on global, omni-channel, and full-process data collection and user association, on the public domain side, Shence data products support multi-channel access, data collection, and deep conversion data backhaul of mainstream media platforms, while on the private domain side, Shence data products support ROI calculation, effect attribution, and catalyst insight.

Third, intelligent marketing strategy orchestration and user journey management combined with global data. From the perspective of consumer behavior path, marketing scenario, public and private domain contact points, etc., according to the user's interactive behavior and data feedback in the global marketing scenario, the cross-platform, high-efficiency, full-link marketing planning plan is realized. Based on the new marketing strategy engine "Express", Shence Marketing Cloud launched a new process canvas product, combining the two classic marketing workflow models of "Work-Flow" and "User-Journey" to empower enterprises to complete complex marketing strategy design. For example, the innovative "reentrant" canvas design allows users to enter the same marketing process multiple times at the same time to achieve marketing action reach under different strategies. At the same time, as a platform-based product, the underlying audience computing engine and content decision engine also support API-level open capabilities, providing more diversified strategic computing capabilities for medium and large customers.

In summary, Shence marketing technology-related products can help enterprises achieve value mining and refined operation of the whole life cycle of users. Let marketing truly start from the perspective of the whole life cycle of users, cover the complete life cycle of users from new users to loyal users, and create long-term value-oriented brand values and marketing experiences.

After the new round of financing, Shence Data will continue to increase its investment in research and development resources, further strengthen the marketing technology product line in the cross-domain marketing full-link data access capabilities, as well as the intelligent marketing strategy engine optimization, different industries of marketing complex scenarios can be flexibly expanded and other aspects of the platform construction.

Focus on the operation of large customers And upgrade to the operation mode of the business unit

Shence Data tried to industrialize in early 2019, and officially upgraded to a business unit model in 2022, and the company formed a new organizational structure centered on the business unit and the production and research team. Since its inception, every time the company's organizational structure has been adjusted, it is all about focusing on efficiency and focusing on customer depth value.

Focus on the adjustment of the business unit model and organizational structure provided by the customer's deep value, so as to understand customer needs more deeply and accurately, and provide customers with more efficient and more business value products and services. At the same time, it also makes the organization more agile, the decision-making and action more flexible, and realizes the efficient operation of the enterprise. The upcoming release of the Shence Data Automotive Industry Edition product is a new milestone in the company's focus on customer depth value delivery.

In order to better support the company's excellent products and the landing of key customer business strategies, Shence Data will further strengthen the introduction of talents. At present, many outstanding domestic and foreign experts have been introduced, including Zhang Duo, former chairman of Xiaomi Open Source Committee, Liao Qiang, former general manager of Adobe Greater China Marketing Cloud, and Mao Guangfeng, former emea director of the analysis department of SAP Technology Expert Center, who will bring valuable experience to the company's excellent products and key customer operations, and begin to explore the Chinese experience and scientific methods of marketing cloud truly landing enterprise digital operation. In the company's rapid market expansion and industry strategy deepening stage, Shence Data will continue to attract more outstanding product research and development, key customer management and other aspects of professionals to join, to create a better future!

Capital favors strength, and customers select professionals. Shence Data is switching from a "product-oriented" company to a company that "has both excellent products and excellent large customer management capabilities". Shence Data has become more and more mature in terms of product system, business model, organizational structure, etc., Sang Wenfeng concluded: "The pursuit of excellence, the use of scientific methods to improve efficiency, to bring value to customers, these three beliefs are the deep-rooted concept of Shence organization, is the spiritual core of Shence Army, will not change at any time." ”