Another new force CEO is on fire because of the golden sentence.
When the Zhiji L7 Pro version was listed, co-CEO Liu Tao published the view that "it is strange why young people are still immersed in the traditional value system of the BBA", which hit the traditional values of the public in a categorical way, and naturally attracted many different voices.
However, men are good at duplicity, Liu Tao said BBA, but the reality wants to benchmark, in fact, Porsche.
On the day of the launch of the Zhiji L7, in addition to the official release of the dynamic version of the price of 368,800 yuan, it also announced one thing: after a continuous drift that lasted 66 minutes, circled 258 times, and the total mileage reached 43.646km, the Zhiji L7 surpassed the Porsche Taycan 42.171km performance and refreshed the world record for tram drift distance.
Although the Record of Porsche has been broken, although it can represent the Chinese car and the traditional powers to break the wrist, many people still have doubts about Liu Tao's "BBA uselessness theory" - "Why should we buy our own brands for 400,000?" Voices such as "Family only recognize BBA" are endless.
Is it worth spending 400,000 yuan to buy a BBA today? To answer this question, we must first understand what kind of car young people want to buy.
Needless to say, young people are keen to drive. The car is used to drive, and the driving performance is also its most important attribute.
BMW is known for its handling, Audi is built on the quattro, and these traditional and mature driving experiences are all too familiar to us.
But if you're a new world player who wants to change, a hot-blooded youth who wants to subvert the established rules of the game, you have to try the driving experience of the tram.
I'm not talking about silly motor acceleration, but based on the architectural advantages of the tram, squeezing out a different chassis experience without dead ends. The Zero Hundred Acceleration of the Zhiji L7 of 3.87 seconds is indeed faster than the BBA of the same level, but silly fast does not mean that the control is good, just like the charm of F1 lies in the attack and defense of the corners.
For example, the drift record mentioned in the opening paragraph is not something that can be achieved by stacking up a few motors. Controlling center of gravity shift is the core of continuous drift, and a car that can maintain a drifting attitude all the time is indispensable to clear body feedback, low center of gravity lateral steady state control, rear-drive characteristics, and long-lasting and rapid power response.
Porsche has spent a lot of effort to hold this record before, just to prove that its identity as the king of the track is still valid in the electric age.
The secret of zhiji L7's record-breaking is that the black label high-power magnesium alloy direct waterfall oil-cooled motor on the rear axle has a power of 75kW more than the front axle, which is a typical four-wheel drive setting for the partial rear-drive; through the international patented straight waterfall oil-cooled technology, the L7 motor can be 46% more sustainable than the traditional water-cooled solution, the peak power duration is close to 30 seconds, which is 3 times that of ordinary motors, and the constant power can reach 70% of the peak power - this is the kung fu behind the 66-minute strong output, and it is also the key to the performance of the tram.
With the blessing of this set of oil-cooled technology, Zhiji L7 can also achieve the performance of more than 10 consecutive accelerations. One foot of electric door rushing out is not fast, ten feet of electric door are effective to stimulate, the essence of youth is lasting, whether the battlefield is in the bedroom or on the street.
The last tram that could start with more than 10 consecutive catapults and get started unscathed was the Porsche Taycan. But apparently, most young people are out of touch with it.
Another example is the all-wheel steering achieved by zhiji L7 with the advantages of the architecture of the motor four-wheel drive, which can achieve a turning diameter of 10.8 meters. In contrast, the BMW 5 Series is 12 meters, and the golf is also 10.9 meters. Putting more energy into the corners, refusing to rely only on the brute force of the motor to improve the driving experience, the era of rough stacking parameters is finally over.
After all, speeding up is not the only advantage of the tram, and what everyone has, it can't reflect the unique attitude of young people.
And back to the 400,000-level BBA, they don't have The Brembo high-performance calipers, line-controlled dynamics, CDC electronically controlled suspension, Williams Master chassis tuning, and the Zhiji L7.
The Audi quattro is not outdated, and bmw's back-drive is still exciting, but I still want to taste new tastes and see different worlds.
Young people love intelligence, and it seems like a correct nonsense.
But it's not entirely true, the truth is that young people want intelligence that can afford it.
In fact, the intelligent experience of BBA is not bad, Audi A8 is the first to achieve L3 automatic driving, Mercedes-Benz Hyperscreen and BMW's SHY-TECH have also given a new direction of intelligent interaction in different postures, but unfortunately, only 400,000 budget you can not experience at all.
For BBA, the greater significance of new technologies is to maintain a high price system. A typical example is that Tesla has continuously lowered the price of domestic models through the intelligent innovation of production efficiency; however, after the BMW X5 with the same price as Model Y in the United States, although intelligent configurations such as autopilot assistance system Pro and automatic parking assistance PLUS have been installed, the listing price is twice that of the domestic Model Y.
One is to reduce prices, the other is to increase prices, so that "intelligence" has a completely different impact on product prices, and it is also the biggest difference in cognition between the new revolutionaries and the traditional luxury powers on technological innovation.
Like Tesla, the L7 clearly belongs to the former camp in terms of the recognition of technological equality, and I will give three examples:
1 is the same 12.8-inch AMOLED 2K hub screen of the same model as the Zhiji L7 and Mercedes-Benz S-Class, with a PPI of 220, far exceeding the industry average of 150, and the effect is equivalent to the visual sense of a million yuan iPad Pro. In addition, the 26.3-inch 4K giant screen of the main driver and the 12.3-inch entertainment screen of the co-driver that can be lifted independently are also the industry's first through-screen to remove the brim design - the brightness peak of 1000 nits is still clear even in direct sunlight, while the industry average is only 500 nits.
2 is the Zhiji L7 resolution equivalent to the Mercedes-Benz S-Class 2.6 megapixel DLP light trail projection headlights. At the beginning of the listing, this generation of Mercedes-Benz S-Class used the headlights that can be used as a projector as a key technology publicity, with the help of DLP and 3 TOPS vision chips, Zhiji L7 can also project a variety of interactive patterns such as sidewalks and arrows on the ground. In addition, there are ISC front and rear interaction lights with 5,000 LEDs, which can display more personalized patterns, which is not available in the S class.
3 is a rich application of intelligent driving system. Indeed, Audi is the first car in the world to demonstrate the integration of V2X signals on the public road L4 autonomous driving company, Mercedes-Benz just approved by the German government L3 level assist system Drive Pilot is expected to be installed on the S class in the first half of the year. But unfortunately, in the 400,000, the most mainstream luxury car market, BBA products do not even have the most basic ACC.
In contrast, the IM AD of the Zhiji L7 is equipped with high-end functions such as full-speed domain adaptive cruise (ACC), linear driving (LCC), automatic avoidance, command lane change (DLC), visual fusion parking (APA), optional high-speed elevated pilot assistance (NOA), high-precision automatic parking (HDM AVP), and trust enhancement (IM CE), and will also be updated with lidar and Orin chips in the later period.
From this point of view, the intelligent experience worth 400,000 is comparable to or even more than a million products, the former may not be suitable for all young people, but the latter is doomed to be out of touch with most young people.
The real technology equality for the sake of young people is to popularize the intelligent experience with a pragmatic price, rather than viewing intelligent innovation as a means of brand premium.
In addition to performance and intelligence, young people also have some unique emotional needs, some are even too niche, and the big names are too lazy to invest too much energy and cost in this - it is also the common sense of people, and the great powers that can make money by the three words of BBA have the motivation to take care of additional needs.
But Chinese brands have the motivation to do this, because this is the real needs of young Chinese car manufacturers, and only Chinese brands can do it well.
Young people are piling up on the net, and music is the antidote to the world they face. The Zhiji L7 has an amplifier comparable to the Mercedes-Benz S-Class, Porsche Taycan's 1120W sound, 22 speakers, dual-core DSP chip - almost the configuration on the Mercedes-Benz S-Class optionally costs 76,000 yuan, Taycan needs 55,100 yuan.
Young people are keen to act as shovelers, and pets are their companions. The Pet Mode of the Zhiji L7 Onehit will automatically set the air conditioning state when you leave the car, creating a comfortable environment for your pet. There is also teamLab custom flower and person mode for you to create a high-pressure grid scene for you to talk to friends, nap mode to give you a solitary space to remove armor and empty, locker room mode to help you efficiently convert from a white-collar worker in the workplace to a fitness expert.
Young people are intoxicated by the tasteless world portrayed by MUJI, and purity is the priceless luxury in their hearts. Zhiji L7 spent tens of millions of dollars to develop a set of "net taste workshop" process, through the whole process of customized air management system, customized aldehyde remover, 7 to 10 days of net placement process, so that the new car factory will reach the net taste standard after 180 days.
It is true that the development of these functions is not exclusive to luxury brands, and not every luxury brand cares. BBAs without these features are not cheap, and the intellectuals with these USPs are even more special.
Liu Tao's attack on the BBA is also reasonable, because before that, few Chinese brands dared to break the wrist with the traditional powers at the level of 400,000.
The inertial thinking of wanting to change the market is a long and arduous process, which leads to incomprehension and controversy in line with the scientific laws of the development of things, and also provides a good opportunity for the new forces such as zhizi to prove themselves.
Users with real needs will only use a more rational perspective to take responsibility for their own decisions, you can say that this is the return of value caused by the increasing maturity of the market economy, or it can be said that the new wave of domestic goods caused by the full release and satisfaction of localization needs.
400,000 don't buy BBA because I want to see the new world.
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