An electric vehicle wants to sell more than 500,000 yuan, either with a strong brand image blessing, or with superior product power. The domestic high-end new energy market is still in the blue ocean period Car companies want to explore the way first. In case there is a model that can be like the tank 300, it will be popular as soon as it is launched. Brand image establishment and subsequent layout are in a favorable position. The march ranking of luxury electric vehicle sales has been freshly released, why can these models sell for such an expensive price? At a height of more than 500,000, is it really only pit rich people? Or is there something else that makes it a no-brainer. Let's look at a LOOK!
Winner: HiPhi X
Official guidance price: 570,000-800,000
Sales in March: 459 units
Many small partners may not have heard of Gaohe this brand, it is the main luxury intelligent pure electric brand of Chinese Express, established in 2017. Gaohe HiPhi X was launched and delivered in May last year as a new brand New models In the Q1 quarter of this year, it ranked first in total sales of more than half a million pure electric brands, and firmly occupied the top position every month. In just one year of listing, The HiPhi X has performed extremely well.
HiPhi X has a lot of fun and eye-catching points, such as the door opening method and Rolls-Royce's same type of double door design, the rear roof is equipped with eagle wing doors, and the whole car has six ways to open the door, which is very cool. Black technology programmable smart headlights + ISD intelligent interaction lights can project a variety of words and expressions, with it to the goddess to confess the success of the probability greatly increased, and the lamp shape can be switched freely, the playability is very high!
14.6-inch full LCD instrument + 16.9-inch central control screen + 19.9-inch co-pilot entertainment screen makes the interior very high-tech, interior materials and configurations are also directly full, can think of the configuration are all one by one. The power side is also quite outstanding, with a total power of 440kW in front and rear dual motors, 3.9 seconds of zero hundred acceleration, and a NEDC range of 550 kilometers. As a large toy for rich people, Gaohe HiPhi X has quite accurate points, a six-seat layout suitable for the whole family, a medium and large SUV positioning that is not greasy, and a six-door design that attracts attention. No wonder the monthly sales are the first, don't say anything, wait for the editor to have money, high and low to one! Be the brightest boy on this street!
Runner-up: Mercedes EQC
Official guidance price: 499,800-579,800
Sales in March: 364 units
Mercedes-Benz EQC as an oil to electric model, in the appearance and interior to bring consumers a sense of freshness is not so enough, oil to electric models always feel where strange, buy a tram must care about the appearance of the design unique ahead, the interior is simple with a sense of future technology. Why have the sales of many oil-to-electricity models not been able to rise? It's not fresh!
The exterior interior is basically not much different from the GLC, and the details are different, such as the front grille is closed, the front fenders have EQC logos, and the empty air outlet of the interior becomes wider and narrower. In other respects, it is still a strong Smell of Mercedes!! As Mercedes-Benz's first pure electric model, the EQC's end-of-life performance is not ideal, and the battery capacity of 79.2 kWh is only exchanged for a cruising range of more than 400 kilometers. In terms of power, the motor power of the low-end model is 210kW, and the acceleration of 100 km/h is 6.9 seconds, and the motor power of the high-end model is 300 kW, and the acceleration of 100 km/h is 5.1 seconds. So why did the Mercedes-Benz EQC sell to the runner-up in the list? The main reason is that the terminal offer is good, there are about 150,000, plus the brand image of Mercedes-Benz. There are still many consumers who pay for it.
3rd place: Red Flag E-HS9
Official guidance price: 509,800-779,800
March sales: 281
As an independent brand model on the list, the Hongqi E-HS9 basically remained in the top three in the first quarter, and sales in March also reached 281 vehicles. In recent years, Hongqi Automobile has changed the image of the official car, launched many young models, such as Hongqi E-QM5, Hongqi H5, and even launched a supercar model Hongqi S9, which makes people shine, Hongqi E-HS9 as a pure electric medium and large SUV, known as China's Small Rolls, the front face straight waterfall grille has chrome strips for decoration, the body line is not complicated, and the visual effect is dignified and atmospheric.
The interior adopts the popular screen design. There is also a large air-conditioned seat adjustment screen under the center console. Seat material fur + diamond stitch embellishment highlights the sense of luxury. The interior is good in terms of technology and materials, as a model with a body length of more than 5 meters 2, the rear seat space is quite rich, and it offers four-seater six-seater and seven-seater three versions, and the cruising range has reached more than 500 kilometers.
Fourth place: Porsche Taycan
Official guidance price: 888,000-1,808,000
March sales: 266
Friends still remember the 2020 Beijing Motor Show Porsche Taycan iceberry powder once unveiled, attracted a crowd of onlookers, Xiaobian also remembered the Porsche booth queue at that time that is the three floors outside the three floors, than the current number of nucleic acid queues are more. There are also many people who book cars on the spot, and the smile on the sales face is called a bright ah. It is a macho man, and he opened the ice berry powder Taycan, which has been passed down to this day. But don't take the Porsche Taycan as a vase, its mechanical quality is not low at all, the maximum power of the permanent magnet synchronization front and rear dual motors is 560kW, the acceleration of 100 kilometers is 2.8 seconds, and the use of 800V technology, charging 5% to 80% only half an hour.
Few oil-to-electric models were as successful as the Porsche Taycan, with global sales reaching 20,000 that year. Although the heat has passed now, as a pure electric model that has been sold for nearly 900,000 yuan, the charm has not diminished and still maintains a good sales performance. Porsche is likely to bring the Taycan GTS model, so let's look forward to the performance of this new model.
Fifth place: Mercedes-Benz EQS
Official guidance price: 1.0796 million -1.5186 million
March sales: 141
EQS as Mercedes-Benz currently the most expensive pure electric model, the starting price of 1.0796 million, if the list is more than 1 million pure electric model sales ranking, Mercedes-Benz EQS will be ranked first, as a model with business attributes, monthly sales can reach 141 or good product power. A pure electric model, sold to more than 1 million this price, the crowd of people who buy it must not be to save a few fuel money. But isn't it nice to buy a Mercedes-Benz S-Class directly? The price is also more than 100,000 lower than EQS.
EQS what magic let the local tycoons choose it, Xiaobian checked the data to conclude that the big guys who bought EQS are basically driving themselves, and the power experience and interior technology brought by Mercedes-Benz EQS are incomparable to Mercedes-Benz S. And the EQS interior adopts the new design style of Mercedes-Benz, the luxury atmosphere in the car is strong, and the driving experience above EQS is more sporty than Mercedes-Benz S, and the suspension is harder. To put it bluntly, buying EQS big guys enjoy driving more, and more than 1 million pure electric models are very selective, so why not choose the Mercedes-Benz brand that has not been listed for a long time, and the EQS that will not be used as a driver when they drive to meet customers?
Sixth place: BMW iX
Official guidance price: 746,900-996,900
March sales: 139
BMW iX as a medium and large SUV model, the use of 4 series of large nostril grille, although it is closed, but the front face effect is indeed a bit difficult to say ah, not too contrary to the harmony. And the grille is honeycomb-shaped, although it has the atmosphere of future technology, but it is not friendly to dense phobia crowds, and the scalp is tingling.
The steering wheel of the interior also looks uncomfortable, and it always feels like it is reversed. It is also very unfriendly to people with obsessive-compulsive disorder. It is not friendly to both groups of people, why did iX sell to the sixth place on the list? That's not because the interiors are designed in a whole new family style. The INTERIOR OF THE BMW iX features a simplified design, and the combined visual impact between the crystal swivel buttons and the wood-grain trim is very simple as the Nordic IKEA style.
The center console has a new dual screen design 12.3-inch LCD dashboard + 14.9-inch central control screen Reduce the physical buttons by 50%, showing a good sense of technology. In terms of power, the high and low models adopt dual motors in front and rear, and the maximum power is 240kW, the mileage is 455 km, and the high-end models are 455 kW and the cruising range is 566 km.
Seventh place: Audi e-tron
Official guidance price: 546,800-648,800
March sales: 116
This list of BBA three car companies have models on the list, Audi e-tron is also on the list, from the appearance of the Audi e-tron does not have too many attractive places, at a glance will know Oh! This is an Audi pure electric model, the front grille is also closed, embellished by a lot of slender and dense chrome strips, the side wheel shape with the body line highlights a good sporty atmosphere, distinguished from the fuel SUV model.
Inside the car, you can feel that it is still the Design Style of the Audi Family, and the details have been optimized, and the central control T-shaped area is decorated with wood grain matte chrome trim. The interior is wrapped in a large area of soft materials, bringing a good interior texture. In terms of power, the maximum power of the front and rear dual electric drives is 230kW, and the zero hundred acceleration is not fast for 7.5 seconds. The Cruising range is 465 km under NEDC conditions.
Summary: The seven models on the list In addition to the Mercedes-Benz EQS and Porsche Taycan, the remaining five models are SUVs, whether they are fuel vehicles or pure trams, SUV models meet the current car purchase factors of Chinese consumers. At present, it seems that more than half a million luxury pure electric models The purchase crowd is not particularly large, the market share is huge, there are many opportunities, but the rapid development of new energy vehicles, each car company has also announced the suspension time of their own fuel vehicles, there will be more energy to launch high-end pure electric models When the deer dies who can not say who is not easy to say Small partners Which model do you prefer? The following message tell the editor!