Although the stock price continues to be sluggish, Changan Automobile's sales performance is still strong, according to the March production and sales data released by the China Automobile Association, changan automobile ranked second with 529,000 unit sales, 0.7 million increments and 1.3% growth rate in the ranking of the top 15 chinese brand car sales groups from January to March 2022. In the January-March 2022 Ranking of Passenger Car Sales of Chinese Brands, Changan Automobile ranked second with 375,000 units.
Even with such excellent results, Changan Automobile has not stopped moving forward. On April 13, Changan Automobile held a global partner conference, at which it was announced that Changan Automobile will launch a total of 36 new products in 2022, of which 19 are self-owned brand products. Of the 19 products, 9 new products and 10 facelift products are included.
In the field of new energy, Changan Automobile will launch a total of 8 new products in 2022. Auchan Z6, LUMIN, C385 and Avita 11 will all be introduced to market in the second half of 2022.
The new energy sector has always been the short board of Changan Automobile, Changan Automobile's layout of new energy is actually not too late, as early as 2015, it had released the 518 new energy model development strategy, and in 2017 it released the "Shangri-La Plan", and proposed that Changan Automobile completely stop selling fuel vehicles before 2025, and the actual performance of Changan New Energy did not meet expectations, 2019-2021, Changan New Energy has accumulated sales of 156,000 units, and in 2021, Changan New Energy sales exceeded 100,000 units, an increase of nearly 300% year-on-year.
At present, Changan's new energy models have four models, namely Ben Ben E-Star, CS55 pure electric version, CS15E-Pro and Yidong EV460 and other models, these models sell 100,000 vehicles a year, the average annual sales of a model is less than 30,000, to know that Tesla Model Y a model in 2021 will sell nearly 170,000 vehicles.
Faced with such a situation, Changan Automobile has also changed its strategy. In August 2021, Changan Automobile Proposed at the Science and Technology Ecology Conference that by 2025, Changan Brand Sales will reach 3 million vehicles, and the proportion of new energy will reach 35%, rather than the complete suspension of fuel vehicles in 2025 as stated in Shangri-La's plan, which can be seen that in the development of new energy, Changan Automobile has become more pragmatic.
At the Global Partnership Conference, Changan Automobile also released a new digital pure electric brand - Changan Deep Blue, which is currently planning 5 products, including C385, C673 and so on.
According to the plan, C385 will be mass production in May and June, the new car is based on the EPA1 pure electric platform to build, positioning medium-sized cars, the future will also launch plug-in hybrid version, hydrogen fuel version of the model, the main competitors will be Xiaopeng P5 (17.79-24.29 million yuan), geometric A Pro (12.68-19.98 million yuan), GAC AION S (13.98-17.98 million yuan) and other models, the expected starting price is about 150,000 yuan.
The overall style of the Navy C385 is similar to that of UNI-V, which is distinguished from the former through the adjustment of the detailed design, including a closed grille, a split headlight group, a fixed skeleton spoiler, etc., and the body also has multiple cameras and millimeter wave sensors. The new car also provides L3+ class advanced driver assistance, super-collector electric drive, AR ecological intelligent cockpit, with high-frequency pulse heating, 0 fire batteries and other configurations.
The second model of the Deep Blue is the C673, and the new car is positioned as a crossover SUV, which is expected to be larger than the C385 and will also be available in a configuration similar to the C385. The third and fourth models are still under development and will be built on the EPA1 platform.
Changan Automobile's innovation and entrepreneurship plan has been iterated to version 5.0 so far, and it is planned that by 2025, Changan's total sales will reach 4 million vehicles, of which 3 million will be in the autonomous sector, and the sales of new energy will reach 1.05 million, accounting for 35%; in 2030, The sales volume of Changan Automobile will reach 5.5 million, of which 4.5 million will be in the autonomous sector, and the sales of new energy will reach 2.7 million, accounting for 60%, and overseas sales will account for 30%. Changan Automobile will peak carbon in 2027 and achieve carbon neutrality in 2045.